Presentation
What is a BBA – Entrepreneurship & Innovation Major?
The BBA – Entrepreneurship & Innovation Major is a 4th year specialisation in the INSEEC BBA programme, taught in French and English. This major trains students for careers in entrepreneurship, innovation and project development. The programme develops skills in business creation, design thinking and performance management. This professionally-oriented course prepares students to launch innovative projects and manage the development of new activities. It is a Bac +4 diploma awarded by the Ministry of Higher Education and Research, and is RNCP level 6 certified by the Ministry of Employment.
Diploma and professional certification
Diploma in International Management approved by the French Ministry of Higher Education and Research.
Level 6 (EU) International Manager professional certification, NSF code(s) 310, 312, 313 awarded by INSEEC BBA, registered under number 41048 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the BBA – Entrepreneurship & Innovation major is to train professionals capable of creating and developing innovative entrepreneurial projects. You will learn to draw up business plans, develop an entrepreneurship mindset and manage innovation projects using methods such as design thinking.
The programme develops key skills in :
- Business creation and project development
- Innovation and design thinking
- Brand strategy and business development
- Performance and budget management
The content
The courses presented below are given by way of example. Course content is adapted each year to reflect new entrepreneurial practices, innovation methodologies and market trends.
Common core
60 ECTS credits
The core courses develop the cross-disciplinary skills essential to all innovation entrepreneurs and managers.
- Back-to-school seminar: Professional project
- workshop
- Global Exam preparation TOEIC
- Research methodology
- Corporate strategy
- Save my business
- Applied research dissertation
- CP – International Career Project + Assessment
- skills
- PGE – General Business Policy
Speciality courses
Specialised courses develop expertise in entrepreneurship, innovation and project development.
- Business Proposal
- Brand and corporate strategy
- Entrepreneurship mindset
- Budget management and performance management
- Innovation Project Management
- Design Thinking and Innovation technics
- Business development project
- Digital strategy
Assessment procedures
Skills are assessed face-to-face in a variety of ways:
- Continuous assessment throughout the academic year.
- Final exams in the form of mid-term exams.
- Individual or group entrepreneurial case studies.
- Individual and group oral presentations.
- Individual and group files.
This diversity of formats guarantees the validation of your skills and assesses your ability to design and manage innovative entrepreneurial projects.
Is this diploma recognised by the State?
Yes our diploma is recognised and approved by the Ministry of Higher Education and Research in France and Abroad.
This program is also certifed by the Minstry of Labour with its RNCP Manager in Internationa Projects Level 6 title.
Our campus
In France
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Business school in Bordeaux
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Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
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Testimonials
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As a third-year student at INSEEC BBA, I am spending six months on exchange in Brno, Czech Republic, a unique international experience in the heart of Europe.
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I am in my third year at INSEEC BBA and am spending six months on exchange in Brno, Czech Republic, at the Faculty of Business and Management. Living here, between Eastern and Western European cultures, is a rich experience that INSEEC’s BBA program has made possible for me.
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To start my third year, I decided to go to London with INSEEC BBA. This experience broadened my horizons, introduced me to a new academic and cultural environment, and strengthened my international skills.
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Key figures for class 2024
Recognised Diploma
employed student after graduation
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Professional experience
A professional internship
This placement gives you the opportunity to experience the entrepreneurial adventure within start-ups, incubators or innovation departments. You’ll help launch projects, develop growth strategies and apply innovation methodologies to develop your entrepreneurial spirit and accelerate your integration into innovation functions.
INSEEC supports you
Personalized support in your search for an internship in entrepreneurship, innovation, and project development.
Job dating
Monthly meetings to meet our partner companies: start-ups, incubators, and innovation departments.
Match’Up
Thousands of internship opportunities in entrepreneurship, innovation, and business development within the startup ecosystem.
Corporate Relations & Alumni Service
A network of 10,000 companies and 115,000 graduates to help you enter the world of entrepreneurship.
Coaching Workshop
Weekly group or individual workshops: entrepreneurial pitch, business plan, design thinking, and fundraising.
Business
What are the career opportunities after a BBA – Entrepreneurship & Innovation major?
After completing INSEEC’s BBA – Entrepreneurship & Innovation Major, there are many opportunities for you to enter the world of innovation, business creation and commercial development. You will benefit from rapid career development prospects as a business creator or innovation manager.
Application
What are the admission requirements for the BBA – Entrepreneurship & Innovation major?
Admission to 1st year
- Applicants in Year 12 must take the Concours Pass via Parcoursup.
- Students with a baccalaureate or who are changing course are admitted on the basis of a portfolio and an interview (application on our website).
Admission to 2nd or 3rd year
- Open to students with a Bac +1 or Bac +2.
- Admission is by application and interview (application on our website).
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the BBA – Entrepreneurship & Innovation Major?
Tuition fees vary from year to year. Several financing solutions are available to support you.
- High-school diploma
- 1st year 1-year€11 850
- 2nd year 1-year€11 950
- 3rd year 1-year€12 300
- 4th year 1-year€11 850
- BBA Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High-school diploma
- 1st year 1-year€11 850
- 2nd year 1-year€11 950
- 3rd year 1-year€12 300
- 4th year 1-year€11 850
- BBA Degree
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FAQ
All you need to know about the BBA – Entrepreneurship & Innovation major
All you need to know about the BBA – Entrepreneurship & Innovation Major in a few key questions. To find out more, contact our teams who will answer all your questions!
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What are the objectives of the BBA – Entrepreneurship & Innovation Major?
The BBA Entrepreneurship aims to train professionals capable of :
- Create and develop innovative entrepreneurial projects.
- Building brand strategies.
- Managing innovation projects using design thinking.
- Developing an entrepreneurial mindset and managing performance.
This course offers a comprehensive approach to setting up a business in a dynamic, international environment, preparing students to launch projects in all sectors of commerce and services.
Is the INSEEC Entrepreneurship & Innovation BBA recognised by the State?
Yes, the degree awards the RNCP 41361 level 6 title ‘International Manager’, which is recognised by the French government and registered on the Répertoire National des Certifications Professionnelles. The Bachelor of Business Administration also benefits from academic accreditation, making it easier to enter the world of entrepreneurship and innovation after your Bac +4.
What languages are used for lessons and exams?
The BBA Entrepreneurship courses are taught in French and English. Modules such as Business Proposal, Entrepreneurship Mindset and Innovation Project Management are taught in English. This bilingual approach prepares students to work in an international environment and to develop their careers abroad or in multicultural contexts.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 former INSEEC graduates in all sectors. Discover the profiles of former entrepreneurs, innovation managers and business developers. This network facilitates career opportunities, entrepreneurial mentoring and connections with the start-up ecosystem and the international business environment.
What is the admission process for the BBA – Entrepreneurship & Innovation Major?
There are several routes into this programme. Students in their final year of secondary school join the programme via the Concours Pass on Parcoursup.
If you have a baccalaureate or are changing direction, you can apply directly on our website: admission is based on a portfolio and an interview. Have you already completed a Bac +1 or Bac +2? Parallel admissions in 2ᵉ or 3ᵉ year are open, based on application and interview.
Your major is then selected on the basis of your entrepreneurial project and your appetite for innovation and business creation.
What studies are possible after completing a BBA – Entrepreneurship & Innovation Major?
Once you’ve completed Bac +4, you can continue your studies by taking a Master’s degree (Bac +5) in entrepreneurship, innovation, management or finance. The programme also offers double degree opportunities with our partner universities abroad. This will enable you to deepen your entrepreneurial expertise in an excellent academic environment.
Does the school help students find accommodation?
Yes, INSEEC offers assistance in finding accommodation on the Paris, Bordeaux and Lyon campuses. The school provides students with partnerships with student residences and makes it easier for you to settle in. You can also discover the dynamic student life with more than 30 associations offering enriching academic and entrepreneurial experiences throughout your training.
What innovation methods are taught in the programme?
The programme incorporates the main innovation methodologies used in entrepreneurship:
- Design thinking for user-centred design.
- Innovation technics and applied creativity.
- Lean startup and concept validation.
- Innovation project management in agile mode.
These approaches enable you to structure your entrepreneurial approach and test your ideas in a secure environment. The course offers practical projects to help you apply these methods, with the support of a teaching team experienced in entrepreneurship and innovation.
How does the programme support business start-up projects?
The BBA Entrepreneurship offers comprehensive support for entrepreneurs:
- Business Development Project throughout the academic year.
- Mentoring by entrepreneurs and business professionals.
- Access to partner incubators and accelerators.
- Pitching workshops and preparation for fund-raising.
Students can work on their own business creation projects throughout the course. The teaching environment fosters team spirit and exchanges with the international entrepreneurial ecosystem, including connections with partner universities abroad.
What soft skills have been developed as a result of the BBA – Entrepreneurship & Innovation Major?
Skills acquired include:
- Entrepreneurial spirit and initiative.
- Creativity and the ability to innovate in the face of challenges.
- Resilience and managing uncertainty.
- Leadership and project team management.
- The ability to pitch and convince investors.
These soft skills are essential for success in entrepreneurship and innovation. The course also develops your ability to work in a multicultural environment and to manage complex projects. To build your entrepreneurial career after this Bac +4, you can go on to do a specialised Master’s, join an incubator or start your own business.
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