Presentation
What is a BBA – International Marketing & Data Management major?
The BBA – International Marketing & Data Management Major is a 4ᵉ year specialisation of the INSEEC BBA programme, taught entirely in English. This major trains students for careers in digital marketing, data analysis and digital communication. The programme develops skills in digital strategies, data analytics and UX design. This professionally-oriented course, which is available as a sandwich course or as an initial course, prepares students to manage digital projects and use data to optimise marketing performance. This BBA is a bac +4 qualification awarded by the French Ministry of Higher Education and Research, and is RNCP level 6 certified by the French Ministry of Employment.
Diploma and professional certification
Diploma in International Management approved by the French Ministry of Higher Education and Research.
Level 6 (EU) International Manager professional certification, NSF code(s) 310, 312, 313 awarded by INSEEC BBA, registered under number 41048 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the BBA – International Marketing & Data Management major is to train professionals capable of managing digital strategies and exploiting data to optimise marketing performance. You will learn how to design digital campaigns, analyse user behaviour and create engaging digital experiences.
The programme develops key skills in :
- Digital strategies and online communication
- Data mining and data analytics
- UX design and optimising the user experience
- Managing digital projects in agile mode
The content
The courses presented below are given by way of example. The course content is adapted each year to take account of digital innovations and new data marketing tools.
Common core
60 ECTS credits
The core courses develop the cross-disciplinary skills that are essential for any digital manager.
- Back-to-school seminar: Professional project
- workshop
- Global Exam preparation TOEIC
- Research methodology
- Corporate strategy
- Save my business
- Applied research dissertation
- CP – International Career Project + Assessment
- skills
- PGE – General Company Policy
Specialty Courses
Specialised courses develop expertise in digital marketing, data analytics and user experience design.
- Programming languages (Excel for Digital Marketing, Python 2, SQL for Data Analysis, etc.)
- Project management and change management (Agile method)
- Introduction to Business Intelligence (Power BI, Make, SQL)
- Tracking & data analysis : The fundamentals of tracking (Google Analytics)
- Introduction to societal and ethical issues
Assessment procedures
Skills are assessed face-to-face in a variety of ways:
- Continuous assessment throughout the academic year.
- Final exams in the form of mid-term exams.
- Individual or group entrepreneurial case studies.
- Individual and group oral presentations.
- Individual and group files.
This diversity of formats guarantees the validation of your skills and assesses your ability to design and manage effective digital strategies in an international environment.
Is this diploma recognised by the State?
Yes our diploma is recognised and approved by the Ministry of Higher Education and Research in France and Abroad.
This program is also certifed by the Minstry of Labour with its RNCP Manager in Internationa Projects Level 6 title.
Our campus
In France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
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Testimonials
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As a third-year student at INSEEC BBA, I am spending six months on exchange in Brno, Czech Republic, a unique international experience in the heart of Europe.
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I am in my third year at INSEEC BBA and am spending six months on exchange in Brno, Czech Republic, at the Faculty of Business and Management. Living here, between Eastern and Western European cultures, is a rich experience that INSEEC’s BBA program has made possible for me.
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To start my third year, I decided to go to London with INSEEC BBA. This experience broadened my horizons, introduced me to a new academic and cultural environment, and strengthened my international skills.
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Key figures for class 2024
Recognised Diploma
employed student after graduation
of our alumni work abroad
of students keep studying after a BBA
international double degree
Exam attendance rate: 98%
Graduation rate: 86%
Rate updated on 02/05/2026
Professional experience
A professional experience
This internship will give you the opportunity to manage digital marketing and data projects within agencies, companies or start-ups. You’ll develop digital strategies, analyse data and optimise the user experience to develop your expertise and accelerate your integration into digital marketing functions.
INSEEC supports you
Personalized support in your search for a work-study program or internship in digital marketing and data analytics.
Job dating
Monthly meetings to meet our partner companies: digital agencies, tech start-ups, and marketing departments.
Match’Up
Thousands of work-study programs and internships in digital marketing, UX design, and data management.
Corporate Relations Service
A network of 10,000 partner companies and 115,000 alumni to help you access careers in digital marketing.
Coaching Workshop
Weekly group or individual workshops: digital portfolio, Google Analytics, social media strategy, and TOEIC certification.
Business
What are the career opportunities after a BBA – International Marketing & Data Management major?
After completing INSEEC’s BBA – International Marketing & Data Management Major, there are many opportunities for you to enter the digital marketing, data and innovation professions. You can look forward to rapid career development as a webmarketing manager or digital product manager.
Application
What are the admission requirements for the BBA – International Marketing & Data Management major?
Admission to 1st year
- Applicants in Year 12 must take the Concours Pass via Parcoursup.
- Students with a baccalaureate or who are changing course are admitted on the basis of a portfolio and an interview (application on our website).
Admission to 2nd or 3rd year
- Open to students with a Bac +1 or Bac +2.
- Admission is by application and interview (application on our website).
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the BBA – International Marketing & Data Management Major?
Tuition fees vary from year to year. Several financing solutions are available to support you.
- High-school diploma
- 1st year 1-year€11 850
- 2nd year 1-year€11 950
- 3rd year 1-year€12 300
- 4th year 1-year€11 850
- BBA Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
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FAQ
All you need to know about the BBA – International Marketing & Data Management major
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Is it possible to do a work-study programme during the BBA – International Marketing & Data Management Major at INSEEC?
Yes, this major is compulsorily offered as a sandwich course from year 3ᵉ, on the Paris, Bordeaux and Lyon campuses. The work-study programme gives you hands-on professional experience in a digital agency, digital marketing department or tech start-up, and enables you to develop practical skills that can be applied directly in the workplace.
What languages are used for lessons and exams?
The course is taught entirely in English. This total linguistic immersion prepares students for working in the international digital marketing sector. Modules such as Digital Strategies, UX Design and Data Analytics are taught in English to develop your mastery of digital business and technical vocabulary.
Is the INSEEC BBA – International Marketing & Data Management Major recognised by the State?
Yes, the diploma awards the RNCP 41361 level 6 title ‘International Manager’, which is recognised by the French government and registered on the Répertoire National des Certifications Professionnelles. This Bac +4 qualification makes it easier to enter the digital marketing industry and validates your skills with digital agencies and companies in the tech sector.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 former INSEEC graduates in all sectors. Discover all the profiles of alumni working as webmarketing managers, digital product managers or data analysts. This network facilitates opportunities in agencies, start-ups and digital business marketing departments.
What are the objectives of the BBA – International Marketing & Data Management?
The course aims to train professionals capable of :
- Steering digital strategies and optimising marketing performance.
- Using data to make strategic decisions.
- Creating engaging user experiences through UX design.
- Managing digital projects in agile mode.
This programme enables you to acquire dual skills in digital marketing and data management, which are essential in today’s digital business world.
What is the admission process for the BBA – International Marketing & Data Management major?
This BBA can be accessed via different routes depending on your profile. Terminale students apply via the Concours Pass on Parcoursup.
Do you already have your baccalauréat or are you changing direction? You can apply directly via our website: selection is based on a study of your application and an individual interview. Students who have completed one or two years of post-baccalaureate studies can join the programme on a parallel admission basis (2ᵉ or 3ᵉ year), under the same conditions.
You then choose your major, based on your career plans in digital marketing and your affinity with data analysis.
What studies are possible after completing a BBA – International Marketing & Data Management Major?
After this Bac +4, you can continue your studies by taking a Master’s degree (Bac +5) in digital marketing, data, e-commerce or innovation. The programme also prepares you for MSc courses specialising in Data Marketing, Digital Marketing or Business Development. This will enable you to deepen your strategic expertise in the digital sector.
What digital tools and technical skills are taught?
The programme includes learning about the essential tools of digital marketing:
- Google Analytics and web analytics tools.
- SEO techniques and search engine optimisation.
- Data mining and data analytics tools.
- DTP and graphic design software.
- Digital campaign management platforms.
These technical skills provide the operational expertise that is in demand in the digital business. Mastery of SEO and analytics tools is particularly valued by recruiters in the sector.
How does the programme prepare you for agile methods?
The course includes a module dedicated to AGILE methods, which are essential for managing digital projects:
- Managing projects in sprints.
- Collaborative and iterative work.
- Rapid adaptation to changes in the digital market.
- Effective communication with tech and business teams.
This practical approach enables you to work like a company and understand the entire digital development process. Agile methods have become a strategic standard in the digital marketing and innovation sector.
What soft skills are developed after the BBA – International Marketing & Data Management Major?
Skills acquired include:
- Creativity and innovation in digital strategies.
- An analytical mind and the ability to interpret data.
- Agility and adaptability to rapid technological change.
- Working in multidisciplinary teams.
- Curiosity and constant monitoring of digital trends.
These soft skills are essential for success in digital marketing and data management. The course also develops your ability to manage complex projects in agile mode and to communicate effectively with technical and business profiles.
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