BBA Marketing in Lyon

When you enrol on INSEEC Lyon’s BBA in Marketing, you are choosing a comprehensive course that is rooted in the realities of the field, in a city that is innovative, creative and connected. You will learn the fundamentals of marketing through :
– content strategy and digital ;
– consumer behaviour analysis
– branding and international marketing;
– multi-channel communication and data.

INSEEC Lyon offers practical, action-oriented teaching methods, including case studies, group projects and role-playing. It’s a course that values both expertise and autonomy, in a city that is home to many retail, digital and communications companies.

Admission to the BBA Marketing depends on your level of study:
– If you are in your final year of secondary school, you will go through Parcoursup via the concours commun PASS.
– If you are at bac+1 or bac+2 level, you apply directly on the basis of a portfolio, followed by an individual interview.

This process is an opportunity to showcase your project, your commitment and your curiosity. At INSEEC, it’s not just your academic results that count, but also your ability to get involved in a demanding course that pushes you to evolve and assert yourself.

The programme takes place on the INSEEC Lyon campus, housed in the former Citroën building near Part-Dieu. You will find :
– collaborative work spaces ;
– connected classrooms
– a stimulating, professional atmosphere.

This modern, urban campus puts you at the heart of an ecosystem rich in opportunities, between start-ups, major companies and agencies.

Throughout the course, you will be involved in real projects with local brands or organisations:
– creating a launch strategy
– running digital campaigns
– drawing up marketing recommendations.

These projects develop your creativity, your critical thinking and your attitude as a future professional. You will learn to work as part of a team, to speak out and to position yourself correctly in a demanding environment.