BBA Marketing in Lyon

The INSEEC Lyon BBA Marketing program offers a comprehensive, hands-on education in an innovative, creative and connected city. You'll learn the fundamentals of marketing through : - content strategy and digital ; - consumer behavior analysis ; - branding and international marketing; - multi-channel communication and data. INSEEC Lyon offers concrete, action-oriented teaching methods, including case studies, group projects and real-life situations. It's a curriculum that values both expertise and autonomy, in a city that's home to many retail, digital and communications companies.

Admission to the BBA Marketing program depends on your level of study: - If you're a senior in high school, you go through Parcoursup via the concours commun PASS. - If you're a bac+1 or bac+2 student, you apply directly on the basis of a portfolio, followed by an individual interview. This process is an opportunity to showcase your project, your commitment and your curiosity. At INSEEC, it's not just your academic results that count, but also your ability to get involved in a demanding course that pushes you to evolve and assert yourself.

The program takes place on the INSEEC Lyon campus, housed in the former Citroën building near Part-Dieu. You'll find : - collaborative work spaces ; - connected classrooms ; - a stimulating, professional atmosphere. This modern, urban campus places you at the heart of an ecosystem rich in opportunities, between startups, major companies and agencies.

Throughout the program, you will be involved in real-life projects with local brands and organizations: - creation of a launch strategy ; - animation of digital campaigns; - developing marketing recommendations. These projects develop your creativity, your critical thinking and your attitude as a future professional. You'll learn to work as part of a team, to speak up and to position yourself correctly in a demanding environment.