Grande Ecole Marketing in Bordeaux

INSEEC Bordeaux's Master of Marketing program immerses you in an innovative, dynamic and forward-looking city. Today, Bordeaux is a major economic and cultural hub, home to start-ups, communications agencies, international groups and local brands. Here, you'll develop a strategic vision of marketing and learn to manage customer-focused projects, mastering the levers of branding, digital and consumer relations. It's an environment that encourages initiative, experimentation and daring - three qualities that will make all the difference in the marketplace.

Yes, admission to the Marketing Master's program is via the INSEEC Grande École competitive entrance exam. You can take : the BCE competitive entrance exam (Banque Commune d'Épreuves) if you come from a preparatory class; the ÉVOLUTION competitive entrance exam if you have or are in the process of obtaining a Bac+2 or Bac+3. The process includes a review of your application, an English test and a motivational interview. This stage enables you to demonstrate your plans, your desires and your ability to invest in a professional career path. It's not just your grades that count, but also the coherence of your commitment and the way you see yourself in the future.

Yes, work-study programs are available from the 3rd year of the Grande École program. This format enables you to quickly become a professional, by applying what you've learned to real-life assignments. You'll be supported by INSEEC, France's leader in work-study programs, with : an extensive network of partner companies in the marketing, communications and digital sectors; workshops to help you structure your applications, prepare for interviews and refine your positioning. You'll learn how to manage your time, make decisions and build a credible professional posture, right from your first experiences.

The program is offered on the Bordeaux Chartrons campus. Located on the Quai Bacalan, in a place where innovation and heritage meet, the campus offers : modern, collaborative spaces, connected to today's marketing practices ; a stimulating environment conducive to emulation, mutual support and creativity. You'll learn alongside students from a wide variety of backgrounds, in an atmosphere conducive to progress and commitment.

Student life is punctuated by events, community projects and meetings with professionals. You can get involved in : sports, cultural or solidarity initiatives ; concrete projects related to marketing, innovation or entrepreneurship. It's a lively, caring environment that helps you gain confidence, develop your soft skills and feel fully involved in your training. At INSEEC, you also learn outside the classroom.