Grande Ecole Marketing in Lyon

INSEEC Lyon's Marketing Master's degree program immerses you in the strategic, creative and digital world of marketing. Lyon, France's second-largest economic metropolis, is a crossroads of innovation where start-ups, major companies, communications agencies and European decision-making centers come together. In this dynamic environment, you will develop a global vision of marketing: brand strategy, digital marketing, customer relations, market research and user experience. You'll learn to build concrete projects, work as part of a team and manage high-impact initiatives.

Yes, you need to take the competitive entrance exam for INSEE's Grande École program. There are two ways to do this, depending on your background: The BCE competitive entrance exam (Banque Commune d'Épreuves) if you have completed a preparatory class. The ÉVOLUTION competitive entrance exam if you have (or are in the process of obtaining) a Bac+2 or Bac+3. The process includes analysis of your application, an English test and a motivational interview. This will help us to better understand your project, your ambitions and your ability to invest in a demanding yet professional training program.

Yes, sandwich courses are available from the 3ᵉ year of the program. This format allows you to professionalize while continuing your studies. INSEEC Lyon supports you with : a network of partner companies in communications, digital, retail or services ; dedicated workshops to help you structure your applications, practice interviews and enhance your experience. It's a concrete opportunity to test your skills in the field, build your confidence and refine your career plan.

The Grade Master Marketing program takes place on the INSEEC Lyon campus, in the former Citroën building near the banks of the Rhône. This emblematic location combines modernity, accessibility and a collaborative atmosphere. You benefit from a connected environment, conducive to experimentation, exchange and commitment.

Campus life is punctuated by professional events, community projects and inspiring encounters. You can take part in : marketing, innovation and entrepreneurship initiatives ; cultural, sporting or community projects that reinforce your cross-disciplinary skills. At INSEEC Lyon, you don't just acquire knowledge: you develop a professional posture, a solid network and the ability to turn ideas into action.