Presentation
What is a Master’s degree in Digital Marketing, Innovation and Brand Management?
INSEEC’s Grande Ecole programme, specialising in Digital Marketing, Innovation and Brand Management, trains you for careers in marketing in the digital age, innovation and brand management. This programme confers a Master’s degree (equivalent to Bac+5) recognised by the Ministry of Higher Education and Research and is RNCP level 7 certified. The course is taught in French and English, depending on the campus. It will enable you to master the strategic challenges of contemporary marketing, offering you excellent career prospects in this sector.
Diploma and professional certification
This state-approved degree confers Master’s status and has been AMBA accredited since 2016, guaranteeing its recognition in France and internationally. Professional certification as an Innovative Projects Manager level 7 (EU), NSF code 310, awarded by INSEEC Grande École, registered under number 41044 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
This Master’s degree aims to train marketing professionals capable of managing digital strategies, innovating in their approach to customers and building strong brands in an omnichannel and data-driven environment.
The programme develops key skills in :
- Digital marketing and social media
- Marketing innovation and new uses
- Brand management and brand strategy
- Artificial intelligence and big data applied to marketing
- E-commerce and omnichannel distribution
- Customer experience and neuromarketing
- Responsible and sustainable marketing
- CRM and relationship marketing
The content
The courses are taught on the Paris, Lyon and Bordeaux campuses, in French and English. Each year, the programme incorporates technological innovations, new marketing practices and changes in consumer behaviour.
1ʳᵉ year (Level L3)
60 ECTS credits – 568 hours (initial) – 488 hours (sandwich course)
This initial year lays the foundations for management and develops your understanding of the transformations in contemporary marketing. Students on sandwich courses benefit from a week’s immersion in London, while students on the traditional route spend 2 months on the London campus before completing their work placement.
- Understanding the world’s major issues
- Intercultural skills
- Developing critical and independent thinking
- Become an expert, responsible and efficient manager
- Supervised collaborative work: INSEEC Personal Project
- Undertaking and leading change
2ᵉ year (M1 level)
60 ECTS credits – 428 hours (initial) – 436 hours (sandwich course)
This year consolidates your managerial skills and introduces you to the fundamentals of digital marketing and innovation. You can do this year on a sandwich course. On the traditional route, you choose a pre-specialisation from September to December, go abroad if necessary from January to May, and then do a minimum 2-month work placement in a company from June to August.
- Building autonomy and the ability to decipher the world
- Professional methods, skills and practices
- Career paths
3ᵉ year (Level M2) – Core curriculum
60 ECTS credits – 238 hours (initial) – 406 hours (sandwich course)
The core curriculum develops your strategic skills and your ethical vision of modern marketing. This final year can be taken on a sandwich course. On the traditional route, you choose your specialisation in Digital Marketing, Innovation and Brand Management or a Double Diploma abroad from September to December. You will then complete your end-of-studies internship of at least 6 months from January to August, culminating in the oral presentation and defence of your applied research dissertation.
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced Management
- Business Ethics & Corporate Social Responsibility
- Preparing for the Grand Oral
- Crisis Management Night
3ᵉ year (M2 level) – Speciality courses
Specialised courses train marketing experts to master digital levers, innovation and the creation of brand value.
- Communication and new media
- Artificial Intelligence, Big Data and Marketing
- Distribution and e-commerce
- Sensory marketing, customer experience and neuromarketing
- The new tools of marketing innovation
- Green and responsible marketing
- Relationship marketing and CRM
Assessment procedures
The assessment combines a variety of approaches to validate your theoretical and operational marketing skills:
- Regular ongoing assessment.
- Individual and team projects.
- Half-yearly and final examinations.
- Real-life marketing case studies.
- Real-life marketing campaigns.
- Challenges and innovation competitions.
- Professional dissertation applied to marketing.
- In-company validation of skills.
Certification is based on validation of all the skill blocks and obtaining 180 ECTS credits over the entire cycle.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Higher Education. France Compétence guarantees the quality of INSEEC and its courses.
- A demanding quality label appreciated by companies
Nos Campus
Partout en Frnace
École de commerce à Paris
Découvrez trois campus modernes et faciles d’accès dans des lieux emblématiques de Paris.
École de commerce à Bordeaux
Rejoignez un campus moderne et chaleureux en bord de Garonne, au cœur d’une ville vivante et conviviale.
École de commerce à Lyon
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
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Testimonials
Our students are satisfied
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As part of a work-study program at Elba France, I progressed from assistant to junior project manager and now oversee the rollout of campaigns resulting from calls for tenders. INSEEC Grande École provided me with the framework I needed to progress, and if I have one piece of advice, it is to have confidence in your abilities.
Gloria-Divine Ombongo-Pea
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After an exchange program in London, I completed an internship in real estate and digital marketing in Malta. This international immersion experience strengthened my skills and broadened my horizons.
Giscard Rasolondraibe
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After earning a bachelor’s degree in Applied Foreign Languages, I chose INSEEC for a Grande École program in marketing, taught entirely in English and offered as a work-study program. At Fives Machining, I carry out a variety of tasks, from market research to digital strategy, which are perfectly in line with my international ambitions.
Emma Huard
Key figures for class 2024
For RNCP title n°41044
“DipViGrM – Grande Ecole Programme
Rate of presentation for certification
National pass rate
Professional experience
A career path
Through work-study or internships, you can join marketing departments, digital agencies or innovative start-ups. You’ll develop a 360° view of digital marketing, experiment with the latest tools and build your portfolio of achievements to maximise your employability in a highly dynamic sector.
INSEEC supports you
Targeted support to help you find your work-study program or internship in digital marketing, brand management, or marketing innovation.
Job dating
Monthly sessions with our partners: marketing departments, digital agencies, pure e-commerce players, and innovative startups.
MatchUp
Access to thousands of work-study programs and internships in digital marketing, communications, e-commerce, and brand management.
Corporate and Alumni Relations Department
Take advantage of our network of 10,000 partner companies and 115,000 alumni to boost your career in marketing.
Coaching Workshop
Weekly sessions: CV, marketing tools, personal branding, professional portfolio, networking in marketing.
Business
What are the career opportunities after a Master’s degree in Digital Marketing, Innovation and Brand Management?
This course positions you to work in all areas of digital marketing, innovation and brand management. There is a sustained demand in the marketing sector for people with expertise in strategy, digital and innovation, with opportunities in all business sectors and prospects for rapid career development.
Application
What are the admission requirements for the Digital Marketing, Innovation and Brand Management Master’s degree?
Admission to 1st year (Level L3)
- Accessible to students holding or in the process of obtaining a BUT, BTS, Licence 2, RNCP level 5 certified qualification (Bac +2), or enrolled in 2ᵉ year of IEP.
- Admission via the Evolution 1 competitive entrance examination (application + oral tests).
- Training provided in French and English.
Admission to 2nd year (M1 level)
- Open to students who have completed or are in the process of completing a Licence 3, Bachelor’s degree, Master 1, engineering degree or level 6/7 RNCP-certified qualification attesting to at least 3 years of higher education.
- Admission via the Evolution 2 competitive entrance examination (application + oral tests).
- Training provided in French and English.
Are you in a preparatory class?
- You can enter the first year of the Grande École programme by taking the BCE competitive entrance examination.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Master’s degree in Digital Marketing, Innovation and Brand Management?
Tuition fees vary from year to year. Several financing solutions are available to support you.
- 2nd year undergraduate
- 1st year 1-year€12 950
- 2nd year 1-year€13 390
- 3rd year 1-year€13 390
- Grade de Master Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Our financial aid
Banking partnerships and their advantages
- 2nd year undergraduate
- 1st year 1 an€12 950
- 2nd year 1 an€13 390
- 3rd year 1 an€13 390
- Grade de Master Degree
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BTS
25/02
Open House Days in Online
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Bachelor
17/01
Open House Days in Bordeaux
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BBA
17/01
Open House Days in Bordeaux
FAQ
All you need to know about the Digital Marketing, Innovation and Brand Management Master’s degree
The top questions asked about the Digital Marketing, Innovation and Brand Management Grande Ecole Programme (leading to a Master’s degree). And if you’d like to know even more, our teams will be happy to talk to you about it!
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What are the objectives of the Master’s degree in Digital Marketing, Innovation and Brand Management?
This programme aims to train marketing experts capable of managing digital strategies, innovating in their approach to customers and building strong brands. You will learn to :
- analyse consumer behaviour;
- use the data ;
- mastering the levers of digital marketing ;
- create memorable experiences in an omnichannel and responsible environment.
Is the INSEEC Master’s degree in Digital Marketing, Innovation and Brand Management recognised by the State?
Yes, the Digital Marketing, Innovation and Brand Management programme awards a Bac +5 diploma conferring the grade of Master, recognised by the French State since 2005. It has been AMBA accredited since 2016 and is RNCP level 7 certified (record 41044). INSEEC Grande École is a member of the Conférence des Grandes Écoles.
Which partner companies recruit students from this programme?
INSEEC’s network of 10,000 partner companies regularly recruits graduates of the Digital Marketing, Innovation and Brand Management Grande Ecole Programme (PGE):
- Major brands and distribution groups.
- Communications and digital marketing agencies.
- Pure e-commerce players and marketplaces.
- Innovative start-ups and scale-ups.
- Marketing departments in all sectors…
What soft skills are developed following a Master’s degree in Digital Marketing, Innovation and Brand Management?
This programme develops the essential qualities needed to excel in marketing:
- Creativity and capacity for innovation.
- Agility and adaptability to digital developments.
- Analytical thinking and data-driven decision making.
- Persuasive communication and storytelling.
- Working in project mode and cross-functional collaboration.
- Constant monitoring and curiosity about trends.
Is it possible to do a work-study programme during the INSEEC Digital Marketing, Innovation and Brand Management Master’s degree?
Yes, it is possible to follow a sandwich course throughout the programme. This option allows you to gain practical experience in digital marketing, brand management or innovation while financing your training. Students acquire operational expertise that is highly valued on the marketing job market.
Which languages are used for courses and exams?
The Master’s degree in Digital Marketing, Innovation and Brand Management is taught in French and English. This approach prepares you to work in international environments and manage brands on a global scale. English is essential in digital marketing to keep up with innovations and communicate with global teams.
What is the admission process for the Master’s degree in Digital Marketing, Innovation and Brand Management?
There are three competitive entrance exams, depending on your level:
- Evolution 1 competitive entrance examination for entry to the 1ʳᵉ year (L3) after a Bac +2 (2-year higher education qualification)
- BCE competition for entry to 1st year (L3) after a preparatory class
- Evolution 2 competitive entrance examination for entry to the 2nd year (M1) after a Bac +3/4 (higher education qualification)
The process includes an application and oral tests. Your motivation for digital marketing, your creativity and your digital culture will be assessed and enhanced during the admission interviews.
What digital tools and platforms are taught in this programme?
The programme trains you in the professional digital marketing tools that are essential in any modern organisation:
- Analytics platforms (Google Analytics, Adobe Analytics).
- CRM and marketing automation tools (Salesforce, HubSpot).
- Social network management tools (Hootsuite, Sprout Social).
- E-commerce and CMS solutions for websites.
- Content creation and design tools.
- Digital advertising platforms (Google Ads, Meta Business).
How does this programme differ from a Master’s in Marketing at university?
The INSEEC Master’s degree differs from a university Master’s in Marketing because of its immediate operational approach and its innovative dimension. You benefit from a network of 10,000 partner companies, working marketing professionals, projects with real brands and personalised support. The programme systematically incorporates the latest digital marketing innovations as soon as they appear on the market.
Is there an active INSEEC alumni network to help with professional integration?
Yes, the INSEEC network has 115,000 alumni, including many professionals working in digital marketing, brand management and innovation. This network makes it easier for you to find a job after your studies thanks to :
- marketing networking events;
- mentoring by CMOs and marketing directors;
- and privileged access to opportunities in the sector…
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