Presentation
What is a Master’s Degree in Luxury Brand Management?
INSEEC’s Grande École programme offers the Luxury Brand Management specialisation, which prepares you for careers in luxury brand management and brand asset management. This course confers a Master’s degree (equivalent to Bac+5) recognised by the Ministry of Higher Education and Research and is RNCP level 7 certified. The course is taught entirely in English and will enable you to master the codes and strategies of the luxury industry, offering you excellent career prospects in this exceptional sector.
Diploma and professional certification
This state-approved degree confers a Master’s grade and has been AMBA accredited since 2016, guaranteeing its recognition in France and internationally.
Professional certification as an Innovative Projects Manager level 7 (EU), NSF code 310, awarded by INSEEC Grande École, registered under number 41044 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Luxury Brand Management Master’s degree is to train managers capable of driving brand strategies in the demanding world of luxury, while preserving the heritage and excellence that characterise this sector.
The programme develops key skills in :
- Management of luxury brands
- History and codes of luxury
- Top-of-the-range consumer behaviour
- Exceptional customer experience
- Luxury communication and new media
- Selective distribution and luxury retail
- CSR and responsible luxury
- Art and cultural heritage
The content
The courses are taught on the Paris campus. The programme, taught entirely in English, is regularly updated to reflect changes in the luxury sector and the expectations of prestigious companies.
1ʳᵉ year (Level L3)
60 ECTS credits – 568 hours (initial) – 488 hours (sandwich course)
This first year establishes the fundamentals of management and develops your understanding of the international challenges facing the luxury industry. The international dimension adapts to your pace: on a sandwich course, you spend a week immersed in London; on a traditional course, you study for 2 months on the London campus before starting your work placement.
- Understanding the world’s major issues
- Intercultural skills
- Developing critical and independent thinking
- Become an expert, responsible and efficient manager
- Supervised collaborative work: INSEEC Personal Project
- Undertaking and leading change
2ᵉ year (M1 level)
60 ECTS credits – 428 hours (initial) – 436 hours (sandwich course)
The second year develops your managerial skills and introduces you to the specifics of the luxury sector. This second year can be spent on a sandwich course. If you opt for the traditional route, you first choose your pre-specialisation (September-December). Then you have the opportunity to study abroad at a partner university (January-May), before doing a long-term placement of at least 2 months in a company (from June).
- Building autonomy and the ability to decipher the world
- Professional methods, skills and practices
- Career paths
3ᵉ year (Level M2) – Core curriculum
60 ECTS credits – 238 hours (initial) – 406 hours (sandwich course)
The core curriculum hones your strategic and ethical skills in the context of the creative and luxury industries. This final year is available as a sandwich course. In the traditional route, you complete your specialisation. You can also opt for a double degree abroad (September-December). Finally, you do your end-of-studies placement of at least 6 months (January-August), which is validated by the Grand Oral and the defence of your applied research dissertation.
The core curriculum hones your innovation, research and management skills in complex financial contexts.
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced management
- Business Ethics & Corporate Social Responsibility
- Preparing for the Grand Oral
- Crisis Management Night
3ᵉ year (M2 level) – Speciality courses
Speciality courses immerse you in the codes, history and managerial practices specific to the luxury sector.
- Origins and history of luxury
- Luxury brand management
- CSR applied to the Luxury sector
- Consumer behaviour and customer experience
- Communication and new media
- Art & Luxury
- Luxury brand distribution
Assessment procedures
The assessment combines a variety of approaches to validate your managerial skills specific to the luxury sector:
- Ongoing assessment of your acquisitions.
- Personal work and team projects.
- Half-yearly and final examinations.
- Case studies from luxury brands.
- Brand management projects.
- Professional simulations and role-playing.
- Research thesis applied to luxury goods.
- Compulsory work placements and on-site assessment.
Validation is based on acquiring all the skill blocks and obtaining 180 ECTS credits over the three years.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
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Testimonials
Our students are satisfied
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As part of a work-study program at Elba France, I progressed from assistant to junior project manager and now oversee the rollout of campaigns resulting from calls for tenders. INSEEC Grande École provided me with the framework I needed to progress, and if I have one piece of advice, it is to have confidence in your abilities.
Gloria-Divine Ombongo-Pea
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After an exchange program in London, I completed an internship in real estate and digital marketing in Malta. This international immersion experience strengthened my skills and broadened my horizons.
Giscard Rasolondraibe
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After earning a bachelor’s degree in Applied Foreign Languages, I chose INSEEC for a Grande École program in marketing, taught entirely in English and offered as a work-study program. At Fives Machining, I carry out a variety of tasks, from market research to digital strategy, which are perfectly in line with my international ambitions.
Emma Huard
Key figures for class 2024
For RNCP title n°41044
“DipViGrM – Grande Ecole Programme
Rate of presentation for certification
National pass rate
Professional experience
A career path
Work-linked training or internships allow you to join prestigious luxury brands and acquire a thorough understanding of the codes and requirements of this excellent sector. You’ll develop your network in the luxury industry and position your career in this selective, international world.
INSEEC supports you
Specialized support in your search for work-study programs or internships with Parisian and international luxury brands.
Job dating
Monthly sessions dedicated to our luxury partners: haute couture fashion houses, jewelry, watchmaking, leather goods, and prestigious perfumery.
Match’Up
Thousands of work-study and internship opportunities in the luxury sector: fashion, jewelry, cosmetics, hospitality, lifestyle.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to accelerate your career in the luxury industry.
Ateliers coaching
Weekly group or individual programs: codes of luxury, relational excellence, etc.
Business
What are the career prospects after a Master’s degree in Luxury Brand Management?
This Grande Ecole programme (leading to a Master’s degree) opens the doors to the most prestigious luxury brands. The luxury sector is looking for excellent people who are able to combine managerial expertise, creative sensitivity and a thorough understanding of sector codes for international careers in the world of prestige.
Application
What are the admission requirements for the Master’s degree in Luxury Brand Management?
Admission to 1st year (Level L3)
- Accessible to students holding or in the process of obtaining a BUT, BTS, Licence 2, RNCP level 5 certified qualification (Bac +2), or enrolled in 2ᵉ year of IEP.
- Admission via the Evolution 1 competitive entrance examination (application + oral tests).
- A good level of English is required to follow the courses entirely in English.
Admission to 2nd year (M1 level)
- Open to students who have completed or are in the process of completing a Licence 3, Bachelor’s degree, Master 1, engineering degree or level 6/7 RNCP-certified qualification attesting to at least 3 years of higher education.
- Admission via the Evolution 2 competitive entrance examination (application + oral tests).
- An advanced level of English is required for this international course.
Are you in a preparatory class?
- You can enter the first year of the Grande École programme by taking the BCE competitive entrance examination.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Master’s degree in Luxury Brand Management?
Tuition fees vary from year to year. Several financing solutions are available to support you.
- 2nd year undergraduate
- 1st year 1-year€12 950
- 2nd year 1-year€13 390
- 3rd year 1-year€13 390
- Grade de Master Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Our financial aid
Banking partnerships and their advantages
- 2nd year undergraduate
- 1st year 1-year€12 950
- 2nd year 1-year€13 390
- 3rd year 1-year€13 390
- Grade de Master Degree
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FAQ
All you need to know about the Master’s Degree in Luxury Brand Management
Your essential questions about this Grande Ecole Luxury Brand Management programme (conferring a Master’s degree). The team at the Paris campus will be happy to answer any questions you may have!
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Which partner companies recruit students from this programme?
INSEEC’s network of 10,000 partner companies regularly recruits graduates of the Luxury Brand Management Programme:
- Haute couture and luxury ready-to-wear.
- Prestigious jewellery and watchmaking houses.
- Top-of-the-range cosmetics and perfume groups.
- Luxury leather goods and accessories.
- Luxury hotels and exceptional establishments.
What soft skills are developed following a Master’s degree in Luxury Brand Management?
This programme develops the essential qualities needed to excel in the luxury sector:
- Excellent interpersonal skills and a sense of top-of-the-range service.
- Aesthetic awareness and artistic culture.
- Professional discretion and confidentiality.
- Cultural adaptability for international customers.
- Attention to detail and quality.
- Refined communication in prestigious settings.
Is the INSEEC Luxury Brand Management Master’s degree recognised by the State?
Yes, the Luxury Brand Management programme awards a Bac +5 diploma conferring the grade of Master, recognised by the French State since 2005. It has been AMBA accredited since 2016 and is RNCP level 7 certified (file 41044). INSEEC Grande École is a member of the Conférence des Grandes Écoles.
Which languages are used for courses and exams?
All courses on the Master’s Degree Luxury Brand Management are taught in English. This total linguistic immersion prepares you to work in international luxury houses and to interact with clients from all over the world in the luxury business.
Are there any internship or work-study opportunities during the Master’s degree in Luxury Brand Management?
Yes, work-study is possible over the 3 years of the programme. Internships and work-study placements in luxury goods companies enable you to acquire in-depth knowledge of the codes of the sector, brand law and the luxury economy in an exceptional professional environment.
What are the objectives of the Master’s Degree in Luxury Brand Management?
This course aims to train managers capable of steering brand strategies in the demanding world of luxury. You will develop expertise in prestige brand management, high-end consumer behaviour, selective distribution and luxury communications, while mastering the codes and cultural heritage specific to this sector of excellence.
What are the most popular destinations for a semester abroad in M1?
As part of the initial programme, you will spend a compulsory academic semester abroad in one of INSEEC’s 160 partner universities. For the Luxury Brand Management specialisation, the preferred destinations include :
- Milan (capital of fashion and design) ;
- London (hub of British luxury) ;
- New York (American luxury market) ;
- Shanghai or Hong Kong (fast-growing Asian markets).
These international experiences give you an understanding of the cultural codes of luxury in different parts of the world.
Do you need to have a particular interest in art and design to join this programme?
An interest in art, design and aesthetics is an advantage, but not a prerequisite for entry to the programme. The courses on offer include modules on the history of luxury and the links between art and luxury. They gradually develop your culture of beauty and your understanding of the aesthetic codes of the sector.
What types of projects are carried out during the course?
You will be working on specific luxury brand management projects:
- developing product launch strategies ;
- designing exceptional customer experiences ;
- communication plans for prestigious homes ;
- brand repositioning studies ;
- experiential retail projects.
These projects are often carried out in partnership with specialist players in the sector.
Is there an active INSEEC alumni network to help with professional integration?
Yes, the INSEEC network has 115,000 alumni, including many professionals working in French and international luxury goods companies. This network facilitates your integration thanks to networking events dedicated to luxury, mentoring by professionals in the sector and privileged career opportunities in the world of prestige.
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