Presentation
What is a Master’s degree in Marketing, Digital Innovation and Media Strategy?
This Grande Ecole Programme specialising in Marketing, Digital Innovation and Media Strategy is the result of a partnership between INSEEC’s Grande Ecole Programme and SUP DE PUB, a leading communications school. It prepares you for careers in digital marketing, media innovation and omnichannel communication strategy. This programme confers a Master’s degree (equivalent to Bac+5) recognised by the Ministry of Higher Education and Research and is RNCP level 7 certified thanks to INSEEC. This programme also gives you a certificate from Sup de Pub. The course will enable you to master the challenges of content creation and media strategies, facilitating your professional integration into agencies, advertisers and the media.
Diploma and professional certification
This state-approved degree confers a Master’s grade and has been AMBA accredited since 2016, guaranteeing its recognition in France and internationally.
Professional certification as an Innovative Projects Manager level 7 (EU), NSF code 310, awarded by INSEEC Grande École, registered under number 41044 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
With this programme in partnership with Sup de Pub, you also get a school certificate.
Objectives and skills
This Master’s degree aims to train marketing and communication professionals capable of driving innovative digital strategies, managing 360° media campaigns and creating memorable customer experiences in an omnichannel environment.
The programme develops key skills in :
- Digital Marketing Strategy
- Brand strategy
- Digital innovation and new technologies
- Content marketing and storytelling
- Digital advertising and paid media
- Data analysis
- Digital project management
The content
This partnership with Sup de Pub enriches the programme with specialist modules in communication and media strategies, incorporating the latest marketing and digital innovations each year.
In the second year, courses are taught in English on the Paris campus and in French on the Lyon and Bordeaux campuses. In the third year, courses are taught in English on all 3 campuses.
2ᵉ year (M1 level) – Core curriculum
60 ECTS credits
This second year consolidates your managerial skills and introduces the fundamentals of digital marketing and strategic communications. There are two ways of doing this: work-linked study or the traditional route. The latter combines a pre-specialisation of your choice in the first semester, international mobility in the second semester, followed by a long-term internship of at least 3 months in a company.
- Inseec Digital Innovation Challenge (IDIC)
- Transitions in the contemporary world
- Economic, Political and Social
- Introduction to management control
- Corporate finance
- English & TOEIC training
- Advanced Excel
- Consumer behaviour & Applied market research
- Strategic management
- Project and Operations Management
2ᵉ year (Level M1) – Pre-specialisation
This module kicks off your specialisation by combining digital strategy, brand management and 360° communication.
- Digital strategy
- Sustainable brand management
- 360° Communication Strategies
- Strategic Planning
3ᵉ year (Level M2) – Core curriculum
60 ECTS credits
The core curriculum in the third year hones your strategic and leadership skills in the marketing and communications professions. This year of certification can be taken as a sandwich course or as part of the traditional curriculum. This second option allows you to finalise your expertise with the PGE specialisation, and opt for an international Double Diploma (September-December). In the initial year, this period is followed by your end-of-studies internship of at least 6 months, and the final validation by the Grand Oral and the applied research dissertation.
- Open Innovation Challenge
- Business and Corporate Strategy
- Research Methodology
- Préparation au Grand Oral / Final oral exam preparation
- Organisational Behaviour & Advanced Management
- Business Ethics & Corporate Social Responsibility
3ᵉ year (M2 level) – Speciality courses
Speciality courses combine digital marketing, innovation and media strategies to train operational experts in modern marketing.
Marketing
- Artificial Intelligence, Big Data and Marketing
- Relationship Marketing & CRM
- Retail & E-Retailing
- Media Strategy
- Content strategy & Social Media
Innovation
- Marketing Innovation and New Tools of Business Development
- Sensory marketing, customer experience and neuro marketing
- Green and Responsible Marketing
- Communication & New media
Certifications (choice of 2)
- Hubspot (CRM)
- Google analytics
- Adwords
- Meta
Assessment procedures
The assessment combines a variety of methods to validate your marketing, digital and media skills:
- Regular continuous assessment.
- Personal work and team projects.
- Half-yearly and final examinations.
- Marketing and communications case studies.
- Real-life marketing campaigns.
- Innovation challenges and competitions.
- Professional certifications.
- Professional dissertation and applied research.
- In-company assessment.
Certification is based on validation of all the skill blocks and obtaining 180 ECTS credits over the entire cycle.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Higher Education. France Compétence guarantees the quality of INSEEC and its courses.
- A demanding quality label appreciated by companies
Nos Campus
Partout en France
École de commerce à Paris
Découvrez trois campus modernes et faciles d’accès dans des lieux emblématiques de Paris.
École de commerce à Bordeaux
Rejoignez un campus moderne et chaleureux en bord de Garonne, au cœur d’une ville vivante et conviviale.
École de commerce à Lyon
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
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Testimonials
Our students are satisfied
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After completing a BTS and a Bachelor’s degree at INSEEC, I joined the Grande École Program in Management. As a work-study student at Disneyland Paris as a Team Leader, I support the teams and contribute every day to the quality of the visitor experience.
Nikola Jovanovic
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After completing a Bachelor’s degree in Fashion, Luxury, and Tourism Marketing, followed by the Grande École Program at INSEEC, I decided to focus my career on digital technology. This led me to join the traffic acquisition teams at CELINE and then CHANEL Beauty Europe.
Loïc Razakamanana
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As a second-year finance student at INSEEC Grande École Bordeaux, I benefit from practical courses, a strong international dimension, and a very rich community life.
Jean-Marc Zachille
Professional experience
A career path
Through work-study or internships, you can join marketing departments, communications agencies, media agencies or innovative start-ups. You’ll develop a comprehensive vision of digital marketing and media strategies while building your professional portfolio to maximise your employability in a highly dynamic sector.
INSEEC supports you
Personalized support to find your work-study program or internship in digital marketing, communications, or media strategies.
Job dating
Monthly sessions with our partners: marketing departments, communications agencies, advertising agencies, and digital pure players.
MatchUp
Access to thousands of work-study programs and internship opportunities in digital marketing, communications, media, and brand management.
Corporate and Alumni Relations Department
Take advantage of our network of 10,000 partner companies and 115,000 alumni to boost your career in digital marketing and communications.
Coaching Wordshops
Weekly programs: digital strategies, marketing tools, professional portfolio, etc.
Business
What are the career opportunities after a Master’s degree in Marketing, Digital Innovation and Media Strategy?
This course positions you to work in all areas of digital marketing, communication and media strategy. There is a strong demand in the sector for people with a command of marketing strategy, digital and media, with opportunities in all business sectors and prospects for rapid career development.
Application
What are the admission requirements for the Marketing, Digital Innovation and Media Strategy Master’s degree?
Admission to 2nd year (M1 level)
- Open to students who have completed or are in the process of completing a 3-year higher education qualification (Licence 3, Bachelor’s degree, Master’s 1, or RNCP-certified level 6/7 qualification).
- Admission via the Evolution 2 competitive entrance examination (application + oral tests).
- Training given in French or English depending on the campus
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Master’s degree in Marketing, Digital Innovation and Media Strategy?
Tuition fees vary from year to year. Several financing solutions are available to support you.
- 3rd year undergraduate
- 1st year 1-year€13 390
- 2nd year 1-year€13 390
- Grade de Master Degree
Financial aid
INSEEC offers a number of financial aid:
Our financial aid
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1-year€13 390
- 2nd year 1-year€13 390
- Grade de Master Degree
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Discover the Grande École Programme events
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Open House Days in Online
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Bachelor
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Open House Days in Bordeaux
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BBA
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Open House Days in Bordeaux
FAQ
All you need to know about the Marketing, Digital Innovation and Media Strategy Master’s degree
The top questions asked about the Marketing, Digital Innovation and Media Strategy Grande Ecole Programme. And if you’d like to know even more, our teams will be happy to talk to you!
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Still not sure? Meet our teams to help you make the right choice!
Which school is this partnership with: INSEEC or SUP DE PUB?
This programme is part of INSEEC’s Grande École programme, developed in partnership with SUP DE PUB, a leading communications and media school. You will be enrolled at INSEEC Grande École and obtain a Bac +5 diploma conferring the Grade de Master awarded by INSEEC.
The partnership with SUP DE PUB enriches the programme with specialised modules in 360° communication, media strategies and content strategy, giving you the best of both schools: the managerial excellence of INSEEC and the communication expertise of SUP DE PUB.
What is the added value of the partnership with SUP DE PUB?
The partnership with SUP DE PUB provides unique expertise in communications and media strategies within a top-class organisation. You will benefit from specialist modules taught by communications professionals:
- 360° Communication Strategies.
- Strategic Planning, Media Strategy.
- Content Strategy & Social Media.
This dual expertise in marketing and communications puts you in a highly sought-after position, with the ability to manage comprehensive marketing strategies that integrate all media and digital levers.
SUP DE PUB’s professional network of media agencies complements that of INSEEC to maximise your career opportunities.
What are the objectives of the Marketing, Digital Innovation and Media Strategy Master’s degree?
This programme aims to train professionals capable of managing innovative digital marketing strategies and 360° media campaigns. You will learn to :
- analyse consumer behaviour;
- harnessing artificial intelligence and big data;
- manage CRM ;
- optimising content strategies ;
- and manage media plans.
The aim is to master the entire digital marketing and communication value chain by the end of the course.
Is the INSEEC Master’s degree in Marketing, Digital Innovation and Media Strategy recognised by the State?
Yes, the Marketing, Digital Innovation and Media Strategy pathway leads to a Bac +5 diploma conferring the Grade de Master, recognised by the French State since 2005. It has been AMBA accredited since 2016 and is RNCP level 7 certified (file 41044). INSEEC Grande École is a member of the Conférence des Grandes Écoles.
Which partner companies recruit students from this programme?
INSEEC’s network of 10,000 partner companies regularly recruits graduates of the Marketing, Digital Innovation and Media Strategy Grande Ecole Programme (PGE):
- Major brands and advertisers.
- Communications and digital marketing agencies.
- Advertising and media agencies.
- Pure e-commerce players and digital start-ups.
- Marketing departments in all sectors
Is it possible to do work-study during the INSEEC Master’s Degree in Marketing, Digital Innovation and Media Strategy?
Yes, work-study is possible throughout the programme. This option allows you to gain practical experience in digital marketing, communications or media strategies while financing your training.
Students acquire a highly valued dual operational expertise: they master both marketing strategies and the levers of media communication.
Which languages are used for courses and exams?
The Marketing, Digital Innovation and Media Strategy programme is taught in French and English. This prepares you to work in international environments and manage brands on a global scale.
English is essential in digital marketing to keep up with innovations, use international platforms and communicate with teams of different nationalities.
What professional qualifications can be obtained during the course?
You have the opportunity to gain up to 2 recognised professional qualifications during your M2 year, which will add considerable value to your CV:
- HubSpot (CRM): leading marketing automation platform.
- Google Analytics: website performance analysis.
- Google Ads (AdWords): search and display advertising.
- Meta: advertising on Facebook and Instagram.
These certifications are highly valued by recruiters and attest to your operational skills in essential marketing tools.
How does this programme differ from a Master’s in Marketing at university?
The INSEEC Master’s degree differs from a university Master’s in Marketing in its partnership with SUP DE PUB, its network of 10,000 partner companies and its integrated professional certifications.
You’ll benefit from an immediate operational approach with real projects, professional marketing and communication speakers and personalised support.
The programme combines academic excellence with maximum employability in the field of digital marketing and media.
What are the advantages of studying this programme on the Paris, Lyon or Bordeaux campuses?
These three campuses offer dynamic marketing and communications ecosystems. Paris is home to the head offices of major brands, agencies and media houses. Lyon is home to a network of innovative companies and fast-growing digital start-ups.
Bordeaux stands out for its attractiveness and dynamism in the digital sector. Each campus gives you access to a labour pool rich in marketing opportunities, making it easier for you to complete your work-study programme and enter the job market.
Is there an active INSEEC alumni network to help with professional integration?
Yes, the INSEEC network has 115,000 alumni, including many professionals working in digital marketing, communication and the media. This network facilitates your integration through marketing networking events, mentoring by marketing and communication directors, and privileged access to opportunities in the sector. The SUP DE PUB network complements these agency and media connections.
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