Master of Science in Communication, Influencer Marketing & Press Relations

• Perfect comprehension and communication techniques in the English language in a communication context.

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the execution and management of dashboards.

This module aims to deepen the skills of learners in IT to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication: Excel, Word, PowerPoint, team work tools, business software. It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

• Introduction to the fundamentals of interaction with generative artificial intelligences such as ChatGPT, DALL-E and other LLM models.
• Learn how to write and optimize effective prompts to fully exploit the potential of these tools in various contexts, such as content creation, productivity, and automation.
• This module also addresses the ethical issues, limits and biases of AI in order to promote responsible use.
• Through practical exercises and concrete cases, this course provides a solid foundation to deepen the skills in generative artificial intelligence.

This module allows learners to improve their CV and posture through, in particular, simulations (business games, professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

This module allows you to develop the concepts and practice around business strategy. The elements of the business plan are addressed and allow to project into business creation.

• Define and implement a digital communication strategy to optimize interactions between different channels (advertising, blog, advertgaming, social networks, content sharing, etc.).
• Implementation of digital solutions integrated into global communication, and generating value.

• Influencer strategy is a powerful lever for brands and organizations.
• It involves identifying and mobilizing influential individuals, influencers, to promote a product, service, idea or cause in their community.
• These influencers, through their credibility, notoriety and commitment, are capable of generating interest, modifying perceptions and triggering actions among their audience.
• The influencer strategy relies on different levers such as content marketing, public relations, events, and social networks.
• It requires rigorous planning, careful selection of influencers, quality content creation, and constant evaluation of results.

• The course in “Communication & Media” trains experts capable of navigating a constantly evolving media environment.
• This course focuses on practical applications and ethical issues.
• Students acquire skills in data analysis, natural language processing, machine learning and data visualization, while developing a thorough understanding of communication and media theories.
• They are prepared for careers in media, advertising, marketing, public relations.

• Content creation is at the heart of any effective communication strategy.
• This course explores the different forms of content (text, image, video, audio), their specificities and uses.
• It addresses the key stages of content creation: defining objectives, identifying the target, designing the message, creating and disseminating content, and evaluating results.
• Learners will see how to master writing, storytelling and content production techniques, as well as how to use the tools and platforms adapted to each format.
• They will also be made aware of the issues of ethics and responsibility in content creation.

• Communication law is a set of legal rules that govern communication activities, whether they concern the press, audiovisual media, advertising, or even social networks.
• This course aims to give learners the necessary knowledge to understand and apply these rules, in order to practice their profession as a communicator legally.
• It addresses issues such as freedom of expression, copyright, protection of privacy, editorial responsibility, defamation, unfair competition and transparency.
• Learners will also be sensitized to the ethical and deontological issues of communication.

• Event communication is a powerful tool for creating memorable experiences and strengthening ties with audiences.
• This course explores the different stages of event design and implementation: goal setting, target identification, concept creation, logistics planning, communication and evaluation.
• They will learn to master project management techniques, content creation, press relations and event marketing.
• They will also be made aware of the issues of safety, environment and ethics in organizing events.

Strategic planning is a process that allows an organization to define its objectives, identify its resources and develop an action plan to achieve them. It is a proactive and systematic approach that takes into account the internal and external environment of the organization.

• Introduction to advertising creation.
• Understanding of the constraints of the different stakeholders in the graphics chain.
• Learning the fundamentals of Photoshop and Illustrator to produce advertising content.
• Implementation on real projects and case studies.

• This course will explore public relations (PR) and their interactions with the media.
• It discusses strategies for building and maintaining positive relationships with journalists, influencers, and other media actors.
• Learners will practice writing effective press releases, organizing media events, managing interviews and anticipating crises.
• They will also be made aware of the ethical and deontological issues of PR, as well as the evolution of practices with the rise of social media.

• Understand all communication actions within a company, aimed at employees, in order to increase the exchange of information and promote corporate culture.

• Digital strategy and CRM are two key elements to optimize a company’s online presence and improve its customer relationship.
• This course will explore the tools and techniques to develop an effective digital strategy, by integrating CRM (Customer Relationship Management) data.
• Students will learn how to set goals, identify targets, choose relevant digital channels, create engaging content and measure results.
• They will also be introduced to the use of CRM to personalize communication, build customer loyalty and explore new markets.

• Knowledge and mastery of the main social media, uses and good practices by companies.
• Presentation of the different analysis and monitoring tools, adaptation of the message to the company’s strategy (positioning, targeting, key performance indicators and evaluation).

• Understand the different strategies of the company in order to conduct consistent and effective communication plans.
• Know how to judge and evaluate an advertising creation based on the elements of the advertiser brief.
• Acquire the methodology to develop, negotiate, and manage your communication budget.
• Mastering the different negotiation levers.

• The course in digital communication and web marketing explores strategies and tools to develop an effective online presence.
• It covers search engine optimization (SEO), online advertising, content marketing, social media, e-mailing and data analysis.
• Students will learn how to develop digital communication plans, create engaging content, manage advertising campaigns and measure their impact.
• They will also be made aware of the ethical and legal issues of web marketing.

• This course introduces learners to the methods and tools of marketing research.
• It addresses the different stages of a market study, from problem definition to data analysis and the formulation of recommendations.
• This module will allow learners to design questionnaires, conduct interviews and focus groups, analyze quantitative and qualitative data, and interpret the results to make informed marketing decisions.
• They will also be made aware of the ethical and deontological issues of marketing research.

Allow learners to know the expectations of the applied research thesis. Formulate an issue, build a review of the literature, choose the methodology of the study, issue recommendations.

• Seminars and conferences are regularly offered to best prepare learners for the professional world.

This course aims to acquire the good practices of a content strategy: from the creation of messages to the choice of dissemination and the measurement of their impacts.

• This course will address the strategies and tools of event communication, sponsorship and patronage.
• Learners will see the design and organization of events, partner search, negotiation of sponsorship and patronage contracts, as well as impact evaluation.
• Students will learn to master project management, communication and event marketing techniques.
• They will also be made aware of the ethical and legal issues of these practices.

• Allow students to acquire the basic skills on Photoshop and Illustrator software of the ADOBE suite in order to meet the requirements of companies during their internship, then the beginning of their professional life.
• Know how to use the appropriate software(s) according to the request.
• Understand the specificities inherent to each type of image (bitmap, vector, etc…). Create digital communication documents.

• This course will introduce the techniques and tools of photo and video editing, essential for creating impactful visual content.
• It addresses the principles of visual storytelling, initiation to editing software (type: Adobe Premiere Pro, Final Cut Pro, Photoshop), shooting techniques, image and sound processing, as well as content distribution.
• Learners will be able to produce reports, interviews, promotional clips or storytelling videos, while respecting the aesthetic and technical codes specific to each format.
• They will also be made aware of the issues of ethics and copyright in the creation of visual content.

• Complete immersion in natural language processing (NLP) and large language models (LLM) such as GPT and BERT.
• Learn to analyze texts, exploit the advanced features of LLMs and adapt them to specific needs.
• Cover key concepts like tokenization, embeddings and semantic analysis, while exploring concrete applications such as text classification, content generation and sentiment analysis.
• Particular attention is paid to ethical issues and the limits of these technologies, in order to ensure their responsible use in a professional setting.

• Identify and study all the inherent and extrinsic vectors to the company likely to trigger a crisis.
• Establish an effective and efficient organization to manage and overcome the crisis.

Sustainable communication and events is a rapidly expanding field that aims to reduce the environmental and social impact of events and communication. It is a holistic approach that takes into account the entire life cycle of an event, from planning to implementation and monitoring.

Social selling is a sales method that relies on the use of social networks to establish relationships of trust and engagement with prospects and potential customers. With the advent of social networks and the increase in the use of the internet in our daily lives, companies have had to adapt their sales approach to remain competitive in the market. Beyond the simple promotion of products or services, social selling involves creating relevant and quality content to attract consumers’ attention, interacting with them to better understand and support them throughout their purchase journey, and the use of data and analysis to optimize results.

• Give the keys to understanding SEO issues.
• Managing your online presence becomes a real lever for communication and growth of the company.
• Knowing the levers of natural referencing, knowing how to diagnose the strengths and weaknesses of a site from an SEO point of view, being able to implement the main factors for optimizing SEO visibility.

• Team management and talent is a field of management that aims to develop the skills and performance of teams and individuals.
• It is a holistic approach that takes into account the individual and collective needs of team members.

• This course aims to train learners to successfully complete complex digital projects.
• This module offers a combination of skills in project management, digital marketing and web technologies.
• Students learn to master project management tools and methodologies, develop effective digital strategies, manage multidisciplinary teams and ensure the quality of deliverables.
• They also acquire a thorough understanding of the issues related to the digital transformation of companies.
• At the end of this training, graduates are prepared for careers in web agencies, digital service companies, marketing departments or digital project managers.

• This module prepares learners to understand the crucial role of communication agencies in developing strategies for their clients.
• It focuses on the study of advisory and recommendation techniques, ranging from the analysis of client needs to the presentation of creative and effective solutions.
• Learners will see how to master the tools and methods for designing relevant communication plans, assess their feasibility and potential impact, as well as how to defend their recommendations to customers.
• This course will also raise their awareness of the ethical and deontological issues related to working as a consultant in an agency.

• Influencer marketing is a strategy that involves collaborating with influencers, individuals whose notoriety and audience are important on social networks, to promote a brand, product or service.
• This course will cover the different forms of influence, techniques for selecting influencers, creating effective influencer marketing campaigns, as well as measuring results.
• Learners will train to master the tools and platforms dedicated to influencer marketing, to manage relationships with influencers, and to respect ethical and legal rules in force.

Media planning & strategy is a field of marketing that involves planning and buying advertising spaces to achieve the objectives of a marketing campaign. This is a complex process that takes into account many factors, such as :

• The objectives of the campaign: What do we want to achieve with the campaign?
• The target: Who are the people we want to reach?
• The budget: How much money is available for the campaign?
• The media: What are the most suitable media to reach the target?
• The message: What message do we want to convey to the target?

• Understanding the strategic and practical approach to public relations.
• Measurement of public relations and major trends.
• Knowledge of PR actors and professions.
• Lobbying and companies.
• Lobbying and politics.
• The tools of lobbying.
• Lobbying and media relations.

• This module trains learners in the techniques and tools for collecting, analyzing, and disseminating strategic information.
• Participants will learn to identify relevant sources, master research and monitoring tools, analyze data, synthesize information and disseminate it effectively.
• Particular attention will be paid to the ethical and legal aspects of monitoring, as well as information risk management.
• At the end of this module, learners will be able to set up an effective monitoring system and contribute to strategic decision-making within an organization.

• This module in “strategic watch” aims to train experts capable of anticipating changes in the competitive and technological environment.
• Learners will train to identify weak signals, analyze emerging trends, assess risks and opportunities, and develop strategic recommendations.
• They will master monitoring tools, prospective analysis techniques and methods of information dissemination.
• Particular attention will be paid to the ethics of monitoring and data protection.
• At the end of this module, students will be able to contribute to strategic decision-making within an organization.

• Written exams
• Defense of thesis