Presentation
What is a Master Cycle in Tech Business Engineering?
This INSEEC Grande École Tech Business Engineering Master Cycle is based on a partnership between INSEEC Grande École Programme and ECE, an engineering school specialising in digital technology and AI. It prepares you for business development careers in the technology ecosystem by combining commercial expertise with in-depth technical knowledge. This course confers a Grade de Master degree (equivalent to 2nd year postgraduate) recognised by the Ministry of Higher Education and Research and is RNCP level 7 certified. This course opens up a wide range of opportunities in scale-ups, ESNs and software publishers.
Diploma and professional certification
This state-approved degree confers a Master’s grade and has been AMBA accredited since 2016, guaranteeing its recognition in France and internationally.
Professional certification as an Innovative Projects Manager level 7 (EU), NSF code 310, awarded by INSEEC Grande École, registered under number 41044 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
With this programme in partnership with ECE, you will also receive a school certificate.
Objectives and skills
The aim of the Master Cycle in Tech Business Engineering is to train hybrid professionals capable of understanding technological issues and developing effective commercial strategies in the tech world.
The programme develops key skills in :
- Knowledge of technologies
- Business development and sales management
- Market strategy
- Project management
- Financial analysis and ROI
- Advanced negotiation techniques
- Mastery of digital tools
- Results-oriented approach
The content
The courses below are offered on the Paris (in English) and Lyon (in French) campuses. The programme combines managerial and technical expertise, thanks to our partnership with ECE, a renowned engineering school. They are indicative and updated at the start of each academic year to reflect the latest developments in the sector.
2ᵉ year (M1 level) – Core curriculum
60 ECTS credits – Initial or sandwich course
This year consolidates your managerial and commercial skills while introducing the technical fundamentals. This year is available as a sandwich course. In the traditional route, you attend classes from September to December, then benefit from international mobility from January to May before completing your minimum 2-month work placement in a company.
- Inseec Digital Innovation Challenge (IDIC)
- Transitions in the contemporary world
- Economic, Political and Social
- Introduction to management control
- Corporate finance
- English & TOEIC training
- Advanced Excel
- Consumer behaviour & Applied market research
- Strategic management
- Project and Operations Management
2ᵉ year (Level M1) – Pre-specialisation
This pre-specialisation phase kicks off your immersion in the world of tech by combining digital strategy and certified project management.
- Digital strategy
- Sustainable brand management
- Project Management 1 – French or English
- CAPM certification: Certified Associate in Project Management from
- PMI (Project Management Institute)
3ᵉ year (Level M2) – Core curriculum
60 ECTS credits – sandwich course only
The core curriculum develops your strategic and leadership skills in the world of technology.
- Open Innovation Challenge
- Business and Corporate Strategy
- Research Methodology
- Préparation au Grand Oral / Final oral exam preparation
- Organisational Behaviour & Advanced Management
- Business Ethics & Corporate Social Responsibility
3ᵉ year (M2 level) – Speciality courses
The speciality courses develop your dual expertise in business development and technology so that you can master the sale of complex tech solutions.
- BtoB Marketing
- Key account management
- Business Marketing
- Business Development
- Complex negotiation
- Pricing strategy
- Digital Innovation and IT Transformation
- Smart data and generative AI
- Cybersecurity and the Cloud environment
- Green IT
- Agile project management: mastery of agile approaches (Scrum, Kanban)
- Risk management: Anticipating and managing project-related risks (technical, financial, human)
Assessment procedures
The assessment uses different methods to validate your theoretical knowledge and your ability to apply it:
- Continuous assessment throughout the course.
- Individual work and group projects.
- Half-yearly and final examinations.
- Tech case studies and business analyses.
- Managing technological and commercial projects.
- Negotiation simulations and innovation challenges.
- Applied research dissertation.
- Compulsory work experience and field assessment.
Certification is obtained by capitalising on all the skill blocks and validating the 180 ECTS credits over the 2 years of the programme.
Is this degree recognised by the State?
INSEEC Grande École awards a Master in Management, officially recognised by the French State (Ministry of Higher Education and Research) since 2005. The degree is recognised in France and internationally and has been AMBA-accredited since 2016. The programme also awards a Level 7 RNCP qualification, recognised by the French Ministry of Labour. INSEEC Grande École is a member of the Conférence des Grandes Écoles.
Campus
In France
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
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Testimonials
Our students are satisfied
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After completing a BTS and a Bachelor’s degree at INSEEC, I joined the Grande École Program in Management. As a work-study student at Disneyland Paris as a Team Leader, I support the teams and contribute every day to the quality of the visitor experience.
Nikola Jovanovic
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After completing a Bachelor’s degree in Fashion, Luxury, and Tourism Marketing, followed by the Grande École Program at INSEEC, I decided to focus my career on digital technology. This led me to join the traffic acquisition teams at CELINE and then CHANEL Beauty Europe.
Loïc Razakamanana
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As a second-year finance student at INSEEC Grande École Bordeaux, I benefit from practical courses, a strong international dimension, and a very rich community life.
Jean-Marc Zachille
Key figures for class 2024
For RNCP title n°41044
“DipViGrM – Grande Ecole Programme
Rate of presentation for certification
National pass rate
Professional experience
A career path in partnership with ECE
Work-linked training or work placements give you the chance to apply your commercial and technical skills in technology companies. You’ll be able to develop your professional network in the tech sector and gain easier access to business engineering jobs in innovative environments.
INSEEC supports you
Personalized support in your search for a work-study program or internship in tech business engineering, with dedicated resources.
Job dating
Des rencontres mensuelles avec nos partenaires de l’écosystème tech : éditeurs de logiciels, ESN, startups et scale-ups technologiques.
Match’Up
Thousands of work-study opportunities and internships in tech business development, IT solutions sales, and technology consulting.
Corporate and Alumni Relations Department
Take advantage of our network of 10,000 partner companies and 115,000 alumni to boost your career in marketing.
Coaching Workshop
Weekly group or individual sessions: technical sales CVs, negotiation simulations, solution pitches, etc.
Business
What are the career opportunities after a Master Cycle in Business Engineering in Tech?
This INSEEC Grande Ecole Master Cycle positions you for commercial and strategic roles at the heart of the digital economy. Business engineering jobs in the tech sector are in high demand and offer attractive remuneration packages with prospects for advancement to management positions.
Application
What are the entry requirements for the Master Cycle in Business Engineering in Tech?
Admission to 2nd year (M1 level)
- Open to students who have completed or are in the process of completing a Licence 3, Bachelor’s degree, Master 1, engineering degree or level 6/7 RNCP-certified qualification attesting to at least 3 years of higher education.
- Admission via the Evolution 2 competitive entrance examination (application + oral tests).
- Training given in French (Lyon) or English (Paris).
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Master Cycle in Business Engineering in Tech?
Tuition fees vary from year to year. Several financing solutions are available to support you.
- 2nd year undergraduate
- 1st year 1-year€12 950
- 2nd year 1-year€13 390
- 3rd year 1-year€13 390
- Grade de Master Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Our financial aid
Banking partnerships and their advantages
- 2nd year undergraduate
- 1st year 1-year€12 950
- 2nd year 1-year€13 390
- 3rd year 1-year€13 390
- Grade de Master Degree
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FAQ
All you need to know about the Master Cycle in Business Engineering in Tech
Your questions about this hybrid programme combining business and technology. For more information, our teams at the Paris and Lyon campuses will be happy to help!
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Which school is this partnership with: INSEEC or ECE?
This programme is part of INSEEC Grande École Master Cycle, developed in partnership with ECE, a recognised engineering school. You will be enrolled at INSEEC Grande École and will obtain a 2nd year postgraduate diploma conferring the Grade de Master awarded by INSEEC.
The partnership with ECE enriches the programme with technical modules and expertise in digital technologies, allowing you to benefit from the best of both schools: INSEEC’s business excellence and ECE’s tech expertise.
What is the added value of the partnership with the ECE in this programme?
The partnership with ECE, a renowned engineering school, brings solid technical expertise to the curriculum. You will be taught by experts in digital innovation, cybersecurity, AI and cloud. This dual INSEEC Grande Ecole-ECE teaching team will enable you to master the technical language needed to sell complex tech solutions.
Which partner companies recruit students from this programme?
INSEEC’s network of 10,000 partner companies regularly recruits graduates of the Business Engineering Grande Ecole Programme (PGE) in the tech sector:
- Software publishers and SaaS.
- Digital services companies (ESN).
- Technology start-ups and scale-ups.
- IT solutions integrators.
- Digital transformation consultancies.
What are the soft skills developed following a Master Cycle in Tech Business Engineering – ECE?
This programme develops the behavioural skills essential for success in tech business engineering:
- Ability to work in a team with technical and commercial profiles.
- Communicating and popularising complex technological solutions.
- Negotiation and customer relationship management.
- Adaptability to rapid technological change.
- Leadership in managing cross-functional projects.
- Entrepreneurial spirit and results orientation.
Which languages are used for courses and exams?
The INSEEC Grande Ecole Business Engineering in Tech master cycle is taught in English on the Paris campus and in French on the Lyon campus. This flexibility allows you to choose the language of instruction according to your career plans and language level.
What are the objectives of the Master Cycle in Business Engineering in Tech – ECE?
This course aims to train hybrid professionals capable of understanding technical issues and managing business development in the technology ecosystem. You will develop dual skills in business development and technology, enabling you to succeed in tech business engineering assignments.
Is the INSEEC Tech Business Engineering Master Cycle recognised by the State?
Yes, the Business Engineering in Technology master cycle leads to a 2nd year postgraduate diploma conferring a Master’s degree, recognised by the French government since 2005. It has been AMBA accredited since 2016 and is RNCP level 7 certified (file 41044). INSEEC Grande École is a member of the Conférence des Grandes Écoles.
Do you need a technical background to join this programme?
No, this programme is accessible to all profiles, whether they come from a commercial, managerial or technical background. The ECE courses are designed to impart essential technical knowledge in a progressive manner as part of an adapted learning process. The aim is to train sales people capable of understanding technology, not engineers.
What professional qualifications can be obtained during the course?
The programme prepares you for a number of recognised qualifications in business development and project management:
- CAPM (Certified Associate in Project Management) from PMI.
- Certifications in agile methods (Scrum, Kanban).
- TOEIC to validate your level of international English.
- Optional certifications in cybersecurity or cloud depending on your company assignments.
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