Presentation – Sport management and innovation strategies major
Grande Ecole Program – Sports management and innovation strategies major
The “Sports Management and Innovation Strategies” major is available in the 3rd and final year of the INSEEC Grande Ecole program.
The Sport Management and Innovation Strategies major prepares students to become key players in the sports industry, combining cutting-edge technology and data analysis to reinvent the management of sports organizations.
Paris
- Work-study major
- In French only
Bordeaux
- Work-study major
- In French only
Lyon
- Work-study major
- In French only
Discover the courses – Major in Human Resources Management and Sustainable Organizations
Specialty courses
- Conflict management
- Introduction to the Business of Sport
- Sports Law
- Leadership and Psychology in Sport
- Digital marketing & media in the sports industry
- Sports marketing and sponsorship
- Data analysis and sports performance
- Events and Sports Project Management
- Innovation and Technology in the sports industry
- Sustainable and ecological sports management
- Projet Fil rouge: Entrepreneurship & innovation in the sports industry
Core courses
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced Management
- Business Ethics & Corporate Social Responsibility
- Preparing for the Grand Oral
- Crisis Management Night
Certification is obtained by capitalizing on all the skill blocks.
What skills have you developed through this course?
- Master the principles and regulations associated with sports law
- Know how to use the levers of digital marketing and 360° communication to optimize the user experience and promote various sporting events and projects.
- Know how to mobilize the financial resources needed for sponsorship, patronage and partnership initiatives.
- Know how to plan, budget and organize sports events, integrating a technological and environmental dimension into every stage of project management.
Find out about careers after a Grande École program – Sport Management and Innovation Strategies major
Careers after a Grande Ecole program – Sports management and innovation strategies major
- Manager of sports facilities
- Project manager & e-projects
- Product/brand manager/ Market manager
- Sponsoring development/ Event & e-event manager
- Promotional Communications Officer
- Traffic Manager/ Community Manager/ Social Media Manager
- Data analyst/ Customer Relationship Management (CRM)
- Design Manager
- Sales Manager (sports products or brands)/ Key Account Manager…etc.
Come and meet the INSEEC Family!
