What is an MSc in Luxury and Fashion Management & Customer Experience?
The MSc Luxury and Fashion Manager & Customer Experience prepares students for careers in luxury marketing, retail and customer experience management. It is RNCP level 7 certified by the French Ministry of Employment. The first year lays the foundations in marketing strategy, consumer behaviour and digital. The second year deepens expertise in brand management, merchandising and customer experience management in the luxury sector. This professionally-oriented programme prepares students to manage marketing projects in the fashion, beauty and luxury sectors.
Professional certification
Level 7 (EU) professional certification for Customer Experience Marketing Managers, NSF code(s) 312, awarded by INSEEC MSc, registered under number 38598 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Luxury and Fashion Manager & Customer Experience is to train professionals capable of managing marketing strategy and customer experience in the luxury sector. You will learn how to develop brands, manage the customer journey and optimise sales performance in the luxury and fashion sectors.
The programme develops the following key skills:
- Developing a customer-centric marketing strategy
- Steering the operational implementation of the customer experience strategy
- Designing and deploying loyalty levers to boost performance.
- Manage teams and unite them around the concept of customer experience in agile mode.
- Coordinating and deploying the customer experience marketing strategy in the luxury and fashion sector.
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to reflect developments in the luxury sector, new consumer trends and innovations in customer experience.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits – 441 h
This first year develops the managerial and strategic skills essential to the luxury and fashion professions.
- Budget management and dashboards
- Business English
- Negotiations
- Software and decision-support tools
- Professional tools and methods
- Corporate strategy and business plan
1ʳᵉ year – Specialised courses
Specialised courses develop skills in luxury marketing, customer experience and communication.
- Strategy and customer experience
- History and origins of luxury
- Business skills applied to luxury and fashion
- Data analysis – CRM and marketing
- Strategic and operational marketing
- Market focus
- No code data structuring and GenAI: prompt engineering
- Digital marketing and e-commerce
- Luxury and fashion marketing and event communications
- Consumer behaviour
- Team management and leadership
2ᵉ year
60 ECTS credits – 441 h
The second year deepens expertise with advanced modules in marketing strategy, brand management and managing the customer experience in the luxury sector.
Marketing strategy and customer experience
- Consumer behaviour and the customer experience applied to luxury and fashion
- Marketing and management strategies
- Marketing and innovation
- Applied research dissertation
Steering the customer experience
- Digital strategy and e-commerce
- Distribution strategies applied to luxury goods and fashion
- Marketing, communications and press relations
- Purchasing and supply chain management
Loyalty and performance
- CRM marketing
- Brand management and legal issues
- Financial management and strategic planning
- Action Lab
Team management and agility
- Team and Talent Management applied to luxury and fashion
- Negotiations
- Masterclasses
Luxury and fashion customer experience coordination
- Visual merchandising
- Jewellery
- Beauty and cosmetics
Assessment procedures
The two years of the programme combine excellence in the codes of luxury with practical experience in prestigious companies, and are offered on both initial and sandwich courses.
Course validation
- Each stage requires 60 ECTS credits to be completed.
- The MSc is awarded by sequential validation of the two years, aggregating a total of 120 ECTS credits.
- The diploma is awarded on condition that all the skill blocks have been completed without exception.
- All the blocks require full validation, with a minimum of 10/20 for all the skills covered.
- Partial validation of a block is not possible.
Conditions for obtaining certification
- It is essential to obtain four blocks of cross-disciplinary skills common to all courses.
- A minimum of 132 days of professional development during the second year (MSc 2) for students enrolled in initial training.
Assessment procedures
Your mastery of skills is regularly monitored throughout the programme via :
- Face-to-face periodic checks and certification examinations.
- Analysis of luxury situations carried out individually and/or in groups.
- Personal and/or team oral pitches.
- Written creations by individuals and/or groups.
- Sector studies and brand immersions.
- An applied research dissertation on a luxury, fashion or customer experience issue, defended before a panel of industry professionals and academics (in the second year).
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
Everywhere in France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
1/5
Testimonials
Our students are satisfied
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After graduating with an MSc in Marketing, Communication & Brand Strategy from INSEEC Bordeaux, I created CLOE, a platform that facilitates access to student housing. Thanks to the La FabriK For Good incubator, I benefited from tailored support and a network of experts to develop a project with social impact, serving student life and inclusion.
Said LasmakCEO & CofounderCloé
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After completing my MSc at INSEEC, I started at Bosch as a Strategic Marketing Analyst, before joining Oracle as an EMEA Business Development Consultant. The skills I acquired at INSEEC enabled me to build this international career path, which led me to my current position at Google.
Nabil AbdelhalimIndustry ManagerGoogle
Key figures for class 2024
For RNCP qualification no. 38598
“Customer Experience Marketing Manager
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
Internships placements will enable you to manage CSR projects and support the ecological transition within companies, local authorities or consultancies. You will develop sustainable strategies, carry out audits and develop customer experience projects for luxury houses, fashion brands or premium retailers. You will manage the customer journey, optimise merchandising and develop your sector expertise to facilitate your professional integration into the luxury industry.
INSEEC supports you
Personalized support in your search for a work-study program or internship in luxury and fashion.
Jobs dating
Monthly meetings to meet our committed partner companies.
Match’Up
Thousands of work-study programs and internships in luxury strategy, customer experience, and fashion.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to help you find your place in the workforce.
Coaching Workshop
Weekly group or individual workshops: professional posture, interviews, resumes, cover letters, self-confidence, LinkedIn, stress management, etc.
Business
What are the career opportunities after an MSc in Luxury and Fashion Management & Customer Experience?
After completing INSEEC’s MSc Luxury and Fashion Manager & Customer Experience, there are many opportunities for you to enter the luxury marketing and customer experience professions. You will benefit from rapid career development prospects towards marketing management or customer experience manager positions.
Application
What are the admission requirements for the MSc in Luxury and Fashion Management & Customer Experience?
Admission to 1st year
- Accessible to holders of a minimum of 3 years’ higher education in the fields of marketing, communication, fashion, design, management or human sciences: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of marketing, luxury goods, fashion, customer experience management or communication: university Master 1, 1ʳᵉ year Master’s degree in a business school or equivalent.
- Apply using the online form.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the MSc in Luxury and Fashion Management & Customer Experience?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year12 650€
- 2nd year 1 year16 550€
- MSc’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year12 190€
- 2nd year 1 year16 290€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year12 650€
- 2nd year 1 year16 550€
- MSc’s degree
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FAQ
All you need to know about the MSc in Luxury and Fashion Management & Customer Experience
The top questions asked about the MSc Fashion & Luxury Management & Customer Experience. And if you’d like to know even more, our teams will be happy to talk to you about it!
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Is it possible to do a work-study programme during INSEEC’s MSc in Luxury and Fashion Management & Customer Experience?
Yes, the Master of Science can be taken on a sandwich course over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). The work-study programme enables you to gain professional experience in a luxury house, fashion brand or premium retailer, while developing the skills needed to manage the customer experience and the product.
Which languages are used for courses and exams?
Courses are taught in French or English, depending on the pathway chosen. Business English and modules in English on luxury management are integrated into the programme. This bilingual approach prepares students for exchanges in the international luxury goods industry and facilitates access to the world’s leading fashion houses.
Is INSEEC’s MSc in Luxury and Fashion Management & Customer Experience recognised by the State?
Yes, the programme delivers the RNCP n°38598 level 7 title ‘Customer Experience Marketing Manager’, recognised by the French government and registered on the Répertoire National des Certifications Professionnelles. This qualification facilitates access to management positions in the luxury and fashion sectors.
What is the duration of INSEEC’s MSc in Luxury and Fashion Management & Customer Experience?
The course lasts 2 years (MSc 1 + MSc 2) for those with a Bac +3, or 1 year (MSc 2 only) for those with a Bac +4. You can apply according to your background and knowledge of the luxury sector to join the course offered on the Paris, Bordeaux, Lyon, Marseille and Toulouse campuses.
What is the admission process like for the MSc in Luxury and Fashion Management & Customer Experience?
Admission is in three stages: an online application, a review of your academic and professional record, and a personal interview. You can apply for MSc 1 with a Bac +3 or directly for MSc 2 with a Bac +4. Students must demonstrate an interest in the world of luxury and knowledge of the sector’s codes in order to apply for this specialised course.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 former INSEEC graduates in all sectors. This network facilitates exchanges with professionals in the luxury goods, fashion, beauty and design industries, and gives you access to opportunities in major international houses and premium brands around the world.
What luxury sectors are covered in the programme?
The Master of Science takes a global view of luxury, covering several sectors:
- Luxury fashion and ready-to-wear.
- Jewellery and watches.
- Beauty and cosmetics.
- Interior design and decoration.
This cross-disciplinary approach enables students to develop an in-depth knowledge of the luxury goods industry and prepare them for the specific features of each product universe offered in the sector.
What customer experience skills are developed on the course?
The programme develops the skills needed to manage the customer experience in the luxury sector:
- Large companies in all sectors committed to the transition.
- CSR strategy and sustainable development consultancies.
- Local authorities and public institutions.
- NGOs and environmental associations.
- Start-ups in the circular economy and tech for good.
These organisations are looking for managers who have been trained in the challenges of climate change and are capable of managing projects linked to the ecological transition. The knowledge acquired will enable them to work with stakeholders and measure the overall impact of proposed actions in an international context.
What tools and methods are taught to manage the ecological transition?
The programme incorporates many practical tools and professional methods:
- Coordination of the luxury customer journey.
- Visual merchandising and retail design.
- CRM marketing and loyalty.
- Guest relationship management.
This course incorporates the latest trends in luxury retail and prepares students for the challenges of the customer experience in a global and international context, including the codes of luxury and the specific expectations of the luxury world.
What soft skills have been developed following the MSc in Luxury and Fashion Management & Customer Experience?
The soft skills acquired during this course include :
- Excellent interpersonal skills and a sense of top-of-the-range service.
- Knowledge of luxury codes and etiquette.
- Aesthetic sensitivity and an eye for detail.
- Discretion and managing demanding customers.
- Adaptability to international cultures.
These soft skills are essential for success in the world of luxury and fashion. The course also includes developing a professional network and mastering business English.
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