What is an MSc in Digital Marketing & E-Commerce?
The MSc Digital Marketing & E-Commerce trains students for careers in online marketing, digital strategy and e-commerce. It is RNCP level 7 certified by the French Ministry of Employment. The first year lays the foundations in digital communication, data marketing and web project management. The second year develops expertise in e-commerce strategy, SEO/SEA and digital campaign management. This professionally-oriented programme prepares students to manage digital projects and optimise companies’ online performance.
Professional certification
Level 7 (EU) professional certification in Communication and Digital Marketing Management, NSF code(s) 312, awarded by INSEEC MSc, registered under number 39592 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Digital Marketing & E-Commerce is to train professionals capable of managing an organisation’s overall digital strategy. You will learn to manage e-commerce projects, optimise search engine optimisation and analyse the performance of digital campaigns to maximise online growth.
The programme develops the following key skills:
- Designing a digital marketing and communications strategy in line with the company’s overall strategy.
- Manage digital marketing campaigns.
- Designing and deploying a digital communications policy.
- Managing digital projects in agile mode and managing teams.
In addition to these common blocks of skills, there is the following optional sectoral block:
- Coordinating and deploying the e-commerce strategy.
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to take account of developments in digital technology, new platforms and technological innovations.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits – 441 h
This first year develops the managerial and strategic skills that are essential for any digital marketing professional.
- Business English
- Budget management and dashboards
- Software and decision-support tools
- Professional tools and methods
- Corporate strategy and business plan
1ʳᵉ year – Specialised courses
Specialised courses develop operational skills in digital marketing, e-commerce and data.
- Digital communication
- TechAway: structure the data and GenAI
- Customer relations management (CRM)
- Data and digital marketing
- E-business
- Legal environment for e-commerce
- Focus on markets and products
- Introduction to digital transformation
- Digital project management
- Creative process and graphic design
- E-reputation, marketing automation and inbound
- Digital strategy and SEO policy
- Web analytics
2ᵉ year
60 ECTS credits – 441 h
The second year deepens expertise with advanced modules in e-commerce strategy, SEO/SEA and digital performance management.
Communication strategy and digital marketing
- Applied research dissertation
- Digital strategy
- Law applied to the web and new technologies
- Online media buying
Managing digital marketing campaigns
- Customer relationship management
- E-mailing: performance and design
- SEA, SEO and SMO
- Acquisition strategy
Digital communications policy
- Brand content and storytelling
- Community management and social media strategy
- TechAway: automation and database
- Affiliation and influence strategy
Digital project management
- Professional tools and methods
- UX design
- UI design
- Agile methods and innovation
E-commerce strategy
- Design and development of an e-commerce site
- Web analytics and performance measurement
- Software dedicated to the production of e-commerce sites
Assessment procedures
The two years of the programme combine advanced technical learning and operational application, offered as part of initial or sandwich training.
Course validation
- Successful completion of each year requires 60 ECTS credits.
- The MSc title is validated by successive completion of the two years, representing a total of 120 ECTS credits.
- The awarding of certification presupposes that all blocks of skills have been fully capitalised.
- Each block must be fully validated with a minimum of 10/20 for all the skills concerned.
- Partial validation of a block is not possible.
Conditions for obtaining certification
- Mandatory confirmation of four blocks of cross-disciplinary skills shared by all courses.
- Professional immersion of at least 132 days in the second year (MSc 2) for students enrolled in initial training.
Assessment procedures
Your progress in skills is constantly measured throughout the course via :
- Ongoing checks and summary tests organised face-to-face.
- Analysis of digital situations carried out solo and/or in teams.
- Personal and/or group oral presentations.
- Individual and/or collective written creations.
- Digital challenges and professional presentations.
- An applied research dissertation on a digital marketing or e-commerce issue, presented to a jury of professionals and academics (in the second year).
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
Everywhere in France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
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Testimonials
Our students are satisfied
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After graduating with an MSc in Marketing, Communication & Brand Strategy from INSEEC Bordeaux, I created CLOE, a platform that facilitates access to student housing. Thanks to the La FabriK For Good incubator, I benefited from tailored support and a network of experts to develop a project with social impact, serving student life and inclusion.
Said LasmakCEO & CofounderCloé
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The social media part is directly related to what I am learning at INSEEC. The work-study program is really helping me develop my skills, and in a saturated marketing and communications market, that’s a real plus: companies know that we have already been immersed in the professional world and that we know how it works.
Pablo Lacour
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My career path was initially far removed from the healthcare sector: I studied political science and wanted to be a lawyer. With INSEEC, I was able to change direction and establish myself in the management of a healthcare facility, in line with the values that motivate me on a daily basis.
Maureen-Alycia Lucea-Merlin
Key figures for class 2024
For RNCP qualification no. 39592
“Digital Marketing and Communication Manager
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
Internships placements give you the opportunity to manage digital projects and e-commerce strategies in a corporate environment. You’ll optimise search engine optimisation, manage online campaigns and analyse performance to develop your expertise and accelerate your integration into the digital world.
INSEEC supports you
Personalized support in your search for a work-study program or internship in Digital Marketing & E-Commerce.
Jobs Dating
Monthly meetings to meet our partner companies recruiting for digital marketing and web profiles.
Match’Up
Thousands of work-study programs and internships in digital marketing, e-commerce, SEO, and web project management.
Corporate Relations Department
A network of 10,000 partner companies and 115,000 alumni to facilitate your transition into the digital world.
Coaching Workshop
Weekly group or individual workshops: interviews, LinkedIn, resumes, stress management, cover letters, self-confidence, professional posture, etc.
Business
What are the career prospects after an MSc Digital Marketing & E-Commerce?
After completing INSEEC’s MSc Digital Marketing & E-Commerce, there are many opportunities for you to enter the digital marketing, online communication and e-commerce professions. You can look forward to rapid career development towards positions in digital management or as an e-commerce manager.
Application
What are the entry requirements for the MSc Digital Marketing & E-Commerce?
Admission to 1st year
- Accessible to holders of a minimum of 3 years’ higher education in the fields of marketing, communication, IT, management or sales: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of digital marketing, e-commerce, digital communication or management: university Master 1, 1ʳᵉ year of a Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the MSc Digital Marketing & E-Commerce?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year12 650€
- 2nd year 1 year14 150€
- MSc’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 890€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year12 650€
- 2nd year 1 year14 150€
- MSc’s degree
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Open House Days in Online
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FAQ
All you need to know about the MSc Digital Marketing & E-Commerce
All the essential questions about the MSc Digital Marketing & E-Commerce are answered here. Still have a question? Our advisers are available to give you more information!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Is it possible to do a sandwich course during INSEEC’s MSc Digital Marketing & E-Commerce?
Yes, this Master of Science in Digital Marketing can be taken on a sandwich course over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). The work-linked course gives you the opportunity to gain professional experience in a digital agency, e-commerce department or digital marketing department, and to develop practical skills that can be applied directly in a company.
Is INSEEC’s MSc Digital Marketing & E-Commerce recognised by the State?
Yes, the programme delivers the RNCP 39592 level 7 title “Digital Marketing and Communication Manager”, recognised by the French government and registered on the Répertoire National des Certifications Professionnelles. This qualification gives you easier access to professional opportunities in the digital marketing and e-commerce sector.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 former INSEEC graduates in all sectors. You’ll discover the profiles of alumni working as traffic managers, SEO managers or e-commerce directors. This network facilitates mentoring, the exchange of best practices and access to opportunities in the digital marketing and digital development sector.
Which languages are used for courses and exams?
Courses are taught in French or English, depending on the pathway chosen. Business English courses are included in the programme to strengthen your language skills and prepare you for working in an international digital environment, particularly as a traffic manager or e-commerce manager with an international dimension.
What support services are available for students?
The Corporate Relations Department offers a range of personalised support services:
- Monthly job dating with digital agencies and e-tailers.
- Match’Up platform for access to work-linked training vacancies.
- Coaching workshops to optimise your search for opportunities.
- Practical training in professional digital tools.
There are also masterclasses led by experts from the digital sector and experiments to enrich your student experience.
How long does the Digital Marketing & E-Commerce MSc at INSEEC last?
The course lasts 2 years (MSc 1 + MSc 2) for those with 3 years’ higher education, or 1 year (MSc 2 only) for those with 4 years’ higher education. You can join the programme to specialise in digital marketing and prepare for a career in the digital sector.
What are the objectives of the MSc Digital Marketing & E-Commerce?
This Master of Science in Digital Marketing trains professionals to :
- Managing an organisation’s digital and e-commerce strategy.
- Optimising SEO/SEA and managing traffic acquisition.
- Analyse data and measure campaign performance.
- Managing web projects and developing the user experience.
This course prepares students for careers in digital transformation and online business development in all business sectors.
How do you specialise in e-commerce or digital communications?
The programme enables you to acquire dual skills in e-commerce and digital communication from the first year. In the second year, you can deepen your specialisation through :
- The e-commerce strategy and merchant site design modules.
- Courses in community management and social media strategy.
- Practical projects in agencies or companies.
- Choosing the subject of your applied research dissertation.
This flexible approach allows you to prepare your career plan according to your aspirations in the digital sector.
What certifications and digital tools are taught in the programme?
The course includes learning about the main digital marketing tools:
- Analytics and performance measurement platforms.
- Software dedicated to the production of e-commerce sites.
- Marketing automation and CRM tools.
- SEA and social media campaign management solutions.
You can also find out about the practical certifications on offer to help you gain recognised expertise in the sector and strengthen your specialisation in digital marketing in the eyes of recruiters.
What soft skills are developed as a result of the MSc Digital Marketing & E-Commerce?
The soft skills acquired during this MSc include :
- Agility and adaptability to technological change.
- Creativity and innovation in digital strategies.
- The analytical and data-driven mindset.
- The ability to manage several projects simultaneously.
- Curiosity and constant monitoring of trends.
These soft skills are essential for success in the constantly evolving digital marketing sector. The course also develops your ability to rapidly acquire new practical skills and adapt to innovations in digital development.
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