What is an MSc in Communication, Influence Marketing & Press Relations?
The MSc in Communication, Influence Marketing & Media Relations trains students for careers in digital communication, influence and media relations. It is RNCP level 7 certified by the French Ministry of Employment. The first year lays the foundations of digital communication and marketing. The second year focuses on influencer strategies, brand content and public relations. This professional programme prepares students to manage 360° communication campaigns and brand image.
Professional certification
Level 7 (EU) professional certification in Communication and Digital Marketing Management, NSF code(s) 312, awarded by INSEEC MSc, registered under number 39592 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Communication, Influence Marketing & Press Relations is to train professionals capable of designing, managing and optimising digital communication and influence strategies. You will learn how to develop an organisation’s reputation and brand image.
The programme develops the following key skills:
- Designing a digital marketing and communications strategy in line with the company’s overall strategy.
- Manage digital marketing campaigns.
- Designing and deploying a digital communications policy.
- Managing digital projects in agile mode and managing teams.
In addition to these common blocks of skills, there is the following optional sectoral block:
- Coordinating and deploying the media relations and influence strategy.
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to reflect market developments, new digital tools and trends in the communications sector.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits – 441 h
This first year lays the managerial and strategic foundations that are essential for any communications professional.
- Business english
- Budget management & dashboards
- Software and decision-support tools
- Techaway: prompt engineering
- Professional tools and methods
- Corporate strategy & business plan
1ʳᵉ year – Specialised courses
Specialised courses develop operational skills in communication, digital marketing and public relations.
- Digital communication
- Influence strategy
- Communication & media
- Content creation
- Communication law
- Events communication
- Introduction to strategic planning
- Creative process & DTP software
- Public relations & media
- Internal communications
- Digital strategy & CRM
- Social media strategy
2ᵉ year
60 ECTS credits – 441 h
The second year deepens expertise with advanced modules in influencer strategy, brand content and digital campaign management.
Communication strategy and digital marketing
- Creative advertising strategy
- Digital communication and web marketing
- Marketing research and studies
- Applied research dissertation
- Professional tools and methods
Managing digital marketing campaigns
- Brand content and editorial strategy
- Event communication, sponsorship and patronage
- Graphic design and professional software
- Photo and video editing
- Techaway : NLP & LLM
Digital communications policy
- Crisis communication
- Sustainable communication & events
- Social selling
- Referencing policy
Digital project management
- Team management & talent
- Digital project management
- Agency advice and recommendations
Media relations strategy and influence
- Influencer marketing
- Media planning and strategy
- Public relations and lobbying
- Information watch
- Strategic intelligence
Assessment procedures
The two years of the programme combine the acquisition of theoretical skills with practical work experience, in both initial and sandwich courses.
Course validation
- Validation of 60 ECTS credits per year of training.
- The MSc is obtained by successive validation of the two years, i.e. a total of 120 ECTS credits.
- Certification awarded by capitalisation of all the skill blocks.
- Full validation of each block required with a minimum mark of 10/20 for each skill.
- Partial validation of blocks is not permitted.
Conditions for obtaining certification
- Validation of four blocks of cross-disciplinary skills common to all courses.
- A minimum period of 132 days in a company during the second year (MSc 2) for initial training students.
Assessment procedures
Throughout the course, your progress is regularly assessed by :
- Continuous assessment and final exams organised in class.
- Individual and/or team case studies.
- Individual and/or group oral presentations.
- Individual and/or group written assignments.
- Professional simulations and work placements.
- An applied research dissertation on a communication, influencer marketing or press relations issue, defended before a professional and academic jury (in the second year).
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our Campus
Everywhere in France
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Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
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Key figures for class 2024
For RNCP qualification no. 39592
“Digital Marketing and Communication Manager
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training and internships
Internships or work-study placements enable you to design and manage corporate communications campaigns. You’ll develop influencer strategies, manage media relations and create digital content to enhance your expertise and facilitate your professional integration.
Job Dating
Monthly meetings to meet our partner companies in the communications, influencer marketing, and press relations sectors.
Match’Up Platform
Thousands of work-study programs and internships in digital communication, influencer marketing, and media relations.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to facilitate your integration into the communications sector.
Coaching Workshops
Weekly group or individual workshops: CV, cover letter, professional attitude, interviews, self-confidence, stress management, LinkedIn, etc.
Business
What are the career opportunities after an MSc in Communication, Influence Marketing & Press Relations?
After completing INSEEC’s MSc in Communication, Influence Marketing & Media Relations, there are many opportunities for you to enter the professions of communication, digital marketing and media relations. You will benefit from rapid career development prospects towards positions of responsibility.
Application
What are the entry requirements for the MSc Communication, Influence Marketing & Press Relations?
Admission to 1st year
- Accessible to holders of a minimum of 3 years’ higher education in the fields of communication, marketing, human sciences, journalism or management: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of communication, digital marketing, public relations or journalism: university Master 1, 1ʳᵉ year of a Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the MSc in Communication, Influence Marketing & Press Relations?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 890€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
Visit us at
Our MSc events
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MSc
17/01
Open House Days in Paris
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MSc
17/01
Open House Days in Rennes
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MSc
26/08
Open House Days in Online
FAQ
All you need to know about the MSc in Communication, Influence Marketing & Press Relations
Find out the most frequently asked questions about the MSc in Communication, Influence Marketing & Press Relations. And if you’d like to find out more, our teams are always available to talk to you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
What are the objectives of the MSc Communication, Influence Marketing & Press Relations?
This Master of Science in Influence Marketing trains professionals to :
- Designing and managing digital communication strategies.
- Developing influencer campaigns.
- Manage media relations.
- Creating engaging content to boost brand awareness and image.
Is the INSEEC MSc in Communication, Influence Marketing & Press Relations recognised by the State?
Yes, the diploma awards the RNCP 39592 level 7 title “Manager of Communication and Digital Marketing”, recognised by the State and registered on the Répertoire National des Certifications Professionnelles by decision of the Director General of France Compétences.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 INSEEC alumni in all sectors. Discover mentoring opportunities, professional exchanges and job opportunities in communication and digital marketing thanks to this active community.
Which languages are used for courses and exams?
Courses on the MSc Communication, Influence Marketing & Press Relations are taught in French. Business English courses are integrated into the programme to reinforce your language skills and prepare you for professional exchanges in an international context.
What is the duration of the INSEEC MSc Communication, Influence Marketing & Press Relations?
The course lasts 2 years (MSc 1 + MSc 2) for holders of a Bac +3, or 1 year (MSc 2 only) for those who have validated a Bac +4. You can apply according to your level of study to join the 2ᵉ year directly.
What support services are available for students?
The Corporate and Alumni Relations Department offers personalised support with dedicated teams:
- Monthly job dating to meet leading companies.
- Match’Up platform used by our partners with thousands of offers.
- Coaching workshops to help you apply for jobs effectively (CVs, interviews, personal branding).
Our teams and trainers will help you apply for jobs with industry influencers and develop the skills you acquired during your training.
Does the school help students find accommodation?
Yes, INSEEC offers accommodation search services on each campus. The school has set up partnerships with student residences and local organisations to help you settle in.
What digital tools are used in the programme?
During your Master of Science in Influence Marketing you will learn to use the following tools:
- DTP software (Photoshop, Illustrator) ;
- photo and video editing tools ;
- CRM platforms ;
- social media management solutions ;
- SEO/SEA techniques ;
- data analysis tools to optimise your digital campaigns.
How do you develop an effective influence strategy?
Skills include identifying relevant influencers, building partnerships with major content creators, and managing teams on influencer projects.
You will master the best practices for creating authentic campaigns used by major brands, analysing performance and complying with ethical rules. Later, as a consultant and communications expert, you’ll gain a wealth of practical experience through hands-on experience in agencies and work placements.
What soft skills have been developed following the MSc Communication, Influence Marketing & Press Relations?
The soft skills acquired during this MSc include :
- creativity ;
- adaptability ;
- analytical skills ;
- people skills ;
- persuasiveness ;
- leadership ;
- etc.
Communication consultants need to master storytelling and develop practical experience if they are to succeed.
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