What is an MSc Management & Consulting in Digital Transformation and AI?
The MSc Management & Consulting in Digital Transformation & AI trains future experts in digital transformation, data management, marketing analysis and digital strategy consulting. It is also possible to join this Master of Science in Business to acquire high-level expertise in data, artificial intelligence and digital transformation management. It is RNCP level 7 certified by the Ministry of Employment. The first year lays the foundations in data, marketing, strategic analysis and business management, while the second year develops skills in data management, artificial intelligence, customer segmentation, scoring and digital transformation consulting. Thanks to its professionally-oriented teaching methods, this programme prepares students for strategic positions in the digital, data and consulting professions.
Professional certification
Level 7 (EU) “Manager of Companies and Organisations” professional qualification, NSF code 310, awarded by “INSEEC MSc” (CEE-RA, CEE-SO, CEFAS, MBA INSTITUTE, CEE-OUEST, CEE-Méditerrannée, ADEFI), registered under number 40353 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences dated 28/03/2025.
Objectives and skills
The aim of the MSc Management & Consulting in Digital Transformation & AI is to train professionals capable of leading digital transformation projects, making the most of data in decision-making and supporting companies in their performance, innovation and digital strategy challenges.
The programme develops the following skills:
- Devising and implementing the company’s/organisation’s strategic orientations.
- Steering the company’s financial and non-financial strategy.
- Steering the marketing and sales strategy.
- Managing teams and driving organisational change.
The courses
The courses presented below are given as examples and may vary depending on the campus. The programme takes account of developments in the banking and insurance sector.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for the entire duration of the MSc 1 + MSc 2 or MSc 2 course.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits
The first year of the MSc Management & Consulting in Digital Transformation & AI enables students to acquire the fundamentals of data, digital transformation, data analysis and strategic management, while at the same time developing the cross-disciplinary skills that are essential if they are to progress to positions of responsibility in the digital, AI and consulting professions.
Strategic direction of the company
- Business English
- Data Storytelling
- Corporate strategy and business plan
- Negotiation
- Professional tools and methods
Steering financial and non-financial strategy
- Budget management and dashboards
- Data pipeline and ETL basics
- Decision support systems
- Data Driven Marketing
Steering the marketing and sales strategy
- Data project management
- Introduction to Cloud Computin
- Statistics and marketing data
- TechAway start with Python
Team management and organisational transformation
- Data Analytics
- Data law and RGPD
- Undertaking a digital transformation
Business strategy consulting
- Web Analytics
- TechAway : Databses and data quality
- Business Game
2ᵉ year
60 ECTS credits
The second year of the MSc Management & Consulting in Digital Transformation & AI reinforces expertise in data management, digital transformation, data analysis, digital strategy and consulting, to prepare students for managerial positions in fast-changing sectors.
Strategic direction of the company
- Data governance frameworks
- Private and secure LLM
- Data Strategy & Roadmap
- Targeting and data marketing
- IT security and data confidentiality
Steering the financial and non-financial strategy
- Agile methods and innovation
- Finops & customer data platforms
- Data Processing
- Machine Learning Operations
Steering the marketing and sales strategy
- TechAway Data Processing and GenAI
- Algorithm and database
- Programming languages
- Web analytics
- Data Mining
Team management and organisational transformation
- Predictive Analytics and data intelligence
- Decision-making statistics
Business strategy consulting
- Scoring and predictive marketing
- TechAway: Datavisualisation and data analysis
- Professional tools and methods
- Applied research dissertation
Assessment procedures
The two years of the programme combine the acquisition of theoretical skills with practical work experience, in both initial and sandwich courses.
Course validation
- Validation of 60 ECTS credits per year of training.
- The MSc is obtained by successive validation of the two years, i.e. a total of 120 ECTS credits.
- Certification awarded by capitalisation of all the skill blocks.
- Full validation of each block required with a minimum mark of 10/20 for each skill.
- Partial validation of blocks is not permitted.
Conditions for obtaining certification
- Validation of cross-disciplinary skill blocks common to all courses.
- A minimum period of 132 days in a company during the second year (MSc 2) for initial training students.
Assessment procedures
Throughout the course, your progress is regularly assessed by :
- Continuous assessment and final exams organised face-to-face.
- Individual and/or team case studies.
- Individual and/or group oral presentations.
- Individual and/or group written assignments.
- Professional simulations and work placements.
- An applied research dissertation.
Teaching methods
- Lectures and interactive courses
- Role-playing through group and/or individual case studies carried out by students
- Educational conferences and seminars
Our campuses
Across France

Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.

Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.

Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.

Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
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Business
What are the career prospects after an MSc Management & Consulting in Digital Transformation & AI?
The MSc Management & Consulting in Digital Transformation & AI opens up a wide range of opportunities in the fields of data, digital transformation, artificial intelligence and digital strategy consulting, with prospects for rapid advancement to managerial positions.

Application
What are the entry requirements for the MSc Management & Consulting in Digital Transformation & AI?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining a Bac+3 diploma (Bachelor’s degree, BUT, professional bachelor’s degree), i.e. 180 ECTS credits, in the fields of data, digital, marketing, statistics, management, IT or related fields.
- The course lasts two years.
- Apply using the online application form.
Admission to 2nd year
- Open to students who have completed or are in the process of completing a degree at Bac+4 level (Master 1, MSc 1, business school diploma), i.e. 240 ECTS credits, with a background in data, digital transformation, analytical marketing, database management, IT or consulting.
- The course lasts one year.
- Apply using the online application form.
Your application
in 5 days
- Submitting your application
- Admission test
- Eligibility results(within 48 hours in working days)
School fees
What are the tuition fees for the MSc Management & Consulting in Digital Transformation & AI?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- Back to school September
- Back to school February
- 24-month sandwich course
- 12-month sandwich course
- International
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
Professional certification is also available through VAE. Find out more about this.
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
Professional certification is also available through VAE. Find out more about this.
Only the second year of the MSc can be completed in 12 months
Visit us at
Our MSc events
Event type
Campus
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MSc
08/04
Open House Days in Bordeaux
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MSc
08/04
Open House Days in Lyon
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MSc
08/04
Open House Days in Paris
FAQ
All you need to know about the MSc Management & Consulting in Digital Transformation & AI
Everything you need to know about the MSc Management & Consulting in Digital Transformation & AI. Any further questions? Our teams are available to help you and answer any questions you may have!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
What languages are used for lessons and exams?
The Master of Science in Management & Consulting in Digital Transformation & AI is taught in French on four campuses (Bordeaux, Chambéry, Lyon and Paris).
Are there any internship or work-study opportunities during the MSc Management & Consulting in Digital Transformation & AI?
Yes, work-linked training plays a central role in the teaching of the MSc Management & Consulting in Digital Transformation & AI. Students can apply for apprenticeship or professionalisation contracts in the fields of data, digital transformation, artificial intelligence and transformation consulting, with innovative companies, international groups or specialist consultancies.
Depending on the campus, there are several options: 3 days at the company / 2 days at the school or 1 week at the school / 3 weeks at the company. This scheme enables you to finance your studies while boosting your employability and gaining practical experience in the digital and data professions.
To help students apply for the best opportunities, the school provides personalised support and organises monthly job fairs, giving them the chance to meet recruiters and key players in the data, digital, AI and consulting sectors.
Is INSEEC’s MSc Management & Consulting in Digital Transformation & AI recognised by the State?
Yes, the Master of Science in Management & Consulting in Digital Transformation & AI delivers a level 7 RNCP title “Manager of companies and organisations” (number 40353), recognised by France Compétences and the Ministry of Employment.
This professional certification testifies to the quality of the education offered by the INSEEC Group’s schools and helps students enter the job market in the fields of data, digital transformation, artificial intelligence and consulting. The aim of the programme is to train managers who can quickly rise to positions of responsibility in fast-changing environments.
Visit our website to find out all the details about this recognised certification, which opens the door to a wide range of career opportunities in the digital, data, AI and transformation consulting professions.
What support services are available for students?
The Corporate Relations and Alumni Department supports students throughout their career in their search for work-study placements and jobs through :
- Monthly job datings with data, digital transformation, AI and transformation consulting companies.
- Coaching workshops on interviews and sales negotiation.
- A Match’Up offers platform.
- And so on.
The school also provides housing assistance services to help students find accommodation close to their campus. At the same time, its network of 120,000 alumni promotes professional integration and offers the opportunity to discover the careers of graduates who today hold positions of responsibility in the fields of digital, data, AI and transformation consulting.
Which partner companies recruit students from this programme?
Graduates are sought by :
- major groups committed to digital transformation, such as Capgemini, Accenture, Sopra Steria, IBM and Orange;
- data and artificial intelligence companies;
- strategy and transformation consulting firms;
- players in marketing, customer relations and digital innovation.
Our network of 10,000 partner companies gives students the opportunity to do their work-study placements in data, digital, AI and digital transformation consulting. These companies regularly recruit graduates of the programme for their expertise in data analysis, digital transformation, analytical marketing, customer knowledge and performance management.
At the company forums organised on each campus, you can find out about all the career opportunities in these growth sectors.
How long does an MSc Management & Consulting in Digital Transformation & AI from INSEEC last?
The duration varies according to the level of admission: two years for holders of a Bac +3 who can apply in the first year, and one year for holders of a Bac +4 who enter directly into the second year of the Master of Science. The course is taught on four campuses in France (Bordeaux, Chambéry, Lyon and Paris), offering a geographical itinerary to suit your needs.
The programme provides all the knowledge needed to become an expert in financial strategy in the banking and insurance sectors. This 5-year postgraduate course offered by our schools prepares you effectively for management positions in finance.
Does INSEEC MSc support students with disabilities?
INSEEC has made accessibility an integral part of its institutional policy. Each campus has a dedicated disability advisor, responsible for providing individualised support throughout the course.
The infrastructure complies with current accessibility standards. The referral manager oversees the implementation of educational, material and organisational changes, in conjunction with the school’s departments.
This approach aims to provide each student with a suitable learning environment. The contact details of the student advisor are available on the contact page of your campus.
What are the objectives of the MSc Management & Digital Transformation & AI?
The main objective of the programme is to train professionals capable of managing the digital transformation of companies, making the most of data in decision-making and supporting organisations in their digitalisation and innovation projects. The course provides solid skills in data management, data analysis, data-driven marketing, customer knowledge, project management and digital transformation consulting.
The skills acquired will prepare you for careers of responsibility in the data, digital, artificial intelligence and digital strategy consulting sectors. The Master of Science also develops the commercial, analytical and interpersonal skills needed for positions such as data manager, digital transformation consultant, data project manager or digital strategy consultant.
Is there an active INSEEC alumni network to help with professional integration?
Yes, INSEEC relies on a network of 120,000 active alumni worldwide, many of whom are graduates working in the fields of data, digital transformation, artificial intelligence and digital strategy consulting. This network is a real lever for professional integration, mentoring and the development of career opportunities in digital professions.
The Group’s schools also offer continuing education courses enabling former students to update their skills, strengthen their expertise and explore new specialisations in data, AI, digital and management.
Many of our alumni now hold positions of responsibility in data management, digital transformation, consulting, data-driven marketing or digital strategy, and regularly share their experience with our students. These exchanges reinforce the professional dimension of the programme and link the teaching of the Master of Science to the operational challenges facing companies.
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