What is an MSc Manager in Data Marketing?
The MSc Manager in Data Marketing prepares students for careers in data analysis, data-driven marketing and business intelligence. It is RNCP level 7 certified by the French Ministry of Employment. The first year lays the foundations in data analytics, programming and web analytics. The second year deepens expertise in data mining, predictive marketing and data governance. This professional programme prepares students to use data to optimise marketing strategies and manage business performance.
Professional certification
Level 7 (EU) Data Marketing Manager professional certification, NSF code(s) 312 and 326, awarded by INSEEC MSc, registered under number 39591 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Manager in Data Marketing is to train professionals capable of exploiting data to optimise marketing strategies and drive performance. You will learn to analyse massive databases, develop predictive models and transform data into actionable insights for business decisions.
The programme develops the following key skills:
- Designing and deploying the company’s data-driven marketing strategy.
- Implementing data projects in agile mode to support transformation.
- Steering the company’s data collection, cleansing and analysis strategy.
- Adding value to data, making recommendations and supporting decision-making.
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to take account of technological developments, new data analysis tools and innovations in artificial intelligence.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits – 441 h
This first year develops the managerial and strategic skills that are essential for any data marketing professional.
- Business English
- Budget management and dashboards
- Software and decision-support tools
- Negotiations
- Professional tools and methods
- Corporate strategy and business plan
1ʳᵉ year – Specialised courses
Specialised courses develop skills in data analytics, programming and digital marketing.
- Digital marketing
- E-commerce law
- TechAway : start with Python
- Web analytics
- Data issues and generalities
- Data and software programming
- Data analytics
- Data-driven marketing
- TechAway: databases and data quality
- Undertaking a digital transformation
2ᵉ year
60 ECTS credits – 441 h
The second year deepens expertise with advanced modules in data-driven strategy, data mining and predictive marketing.
Data-driven marketing strategy
- Data governance and law applied to new technologies
- E-consumer behaviour
- Open data and strategic issues
- Targeting and data marketing
- IT security and data confidentiality
Data project in agile mode
- Agile methods and innovation
- Big data services market
- Professional tools and methods
- Data processing
- Database processing tools
Data management
- Techaway: data processing and GenAI
- Algorithm and database
- Programming languages
- Web analytics
- Data mining
Adding value to data
- Predictive analytics and data intelligence
- Decision-making statistics
- Scoring and predictive marketing
- TechAway: datavisualisation and data analysis
Assessment procedures
The two years of the programme combine cutting-edge analytical knowledge with practical data-driven experience, and can be accessed through both initial and sandwich courses.
Course validation
- Each year of training requires the validation of 60 ECTS credits.
- To obtain the MSc title, students need to validate the two years in sequence, for a total of 120 ECTS credits.
- Certification is awarded by full accumulation of all the skill blocks.
- All blocks require exhaustive validation with a minimum performance of 10/20 in each skill.
- Partial validation of blocks is not possible.
Conditions for obtaining certification
- Validation is required for four blocks of cross-disciplinary skills shared by all courses.
- Work experience of at least 132 days in the second year (MSc 2) for students on initial training.
Assessment procedures
Your increase in expertise is systematically assessed throughout the programme by :
- Successive assessments and final examinations are carried out in person.
- Data-driven case studies carried out individually and/or collectively.
- Solo and/or group oral presentations.
- Individual and/or group written deliverables.
- Data projects and assignments in a real business context.
- An applied research dissertation on a data marketing issue, defended before a jury of professionals and lecturers (in the second year).
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
Everywhere in France
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Discover three modern, easily accessible campuses in iconic Paris locations.
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Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
1/5
Testimonials
Our students are satisfied
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After graduating with an MSc in Marketing, Communication & Brand Strategy from INSEEC Bordeaux, I created CLOE, a platform that facilitates access to student housing. Thanks to the La FabriK For Good incubator, I benefited from tailored support and a network of experts to develop a project with social impact, serving student life and inclusion.
Said LasmakCEO & CofounderCloé
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The social media part is directly related to what I am learning at INSEEC. The work-study program is really helping me develop my skills, and in a saturated marketing and communications market, that’s a real plus: companies know that we have already been immersed in the professional world and that we know how it works.
Pablo Lacour
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My career path was initially far removed from the healthcare sector: I studied political science and wanted to be a lawyer. With INSEEC, I was able to change direction and establish myself in the management of a healthcare facility, in line with the values that motivate me on a daily basis.
Maureen-Alycia Lucea-Merlin
Key figures for class 2024
For RNCP qualification no. 39591
“Data Marketing Manager”
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
Internships placements give you the opportunity to manage data marketing projects and analyse company databases. You’ll develop predictive models, create dashboards and exploit data to optimise performance and accelerate your integration into data and analytics functions.
INSEEC supports you
Personalized support in your search for a work-study program or internship in data marketing and business intelligence.
Jobs dating
Monthly meetings to meet our partner companies recruiting data analysts and data-driven marketing professionals.
Match’Up
Thousands of work-study programs and internships in data marketing, business intelligence, and data analysis.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to help you find a job in data.
Coaching Workshop
Weekly group or individual workshops: self-confidence, CV, interviews, cover letters, professional conduct, LinkedIn, stress management
Business
What are the career opportunities after an MSc in Data Marketing?
After completing INSEEC’s MSc Manager in Data Marketing, there are many opportunities for you to enter the professions of data analysis, data-driven marketing and business intelligence. You will benefit from rapid career development prospects towards positions as data project manager or data manager.
Application
What are the entry requirements for the MSc Manager in Data Marketing?
Admission to 1st year
- Accessible to holders of a minimum of 3 years’ higher education in the fields of marketing, IT, mathematics, management, statistics or economics: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of data marketing, business intelligence, data analysis or IT: university Master 1, 1ʳᵉ year of Master’s in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the MSc Manager in Data Marketing?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 490€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
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FAQ
Everything you need to know about the MSc Manager in Data Marketing
The top questions asked about the MSc Manager in Data Marketing. And if you’d like to know even more, our teams will be happy to talk to you!
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What are the objectives of the MSc Manager in Data Marketing?
The Master of Science Data Marketing aims to train professionals capable of :
- Designing and deploying the company’s data-driven marketing strategy.
- Implementing data projects in agile mode to support transformation.
- Steering the company’s data collection, cleansing and analysis strategy.
- Adding value to data, making recommendations and supporting decision-making.
This course offers a technical and managerial approach to acquiring the skills needed in the world of data and digital marketing.
Is it possible to do a sandwich course during the MSc Manager in Data Marketing at INSEEC?
Yes, the MSc Manager in Data Marketing can be taken on a 12-month (MSc 2) or 24-month (MSc 1 + MSc 2) sandwich course. The apprenticeship programme gives you hands-on professional experience in data marketing, business intelligence or the development of analytical applications, and enables you to develop practical skills that can be applied directly in the workplace.
Which languages are used for courses and exams?
Courses on the MSc Manager in Data Marketing are taught in French. Business English courses and modules in English on data technologies are included in the programme.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 former INSEEC graduates in all sectors. Exchanging ideas with graduates working as data scientists, data engineers or business analysts will enrich your career path. This network also enables you to discover opportunities in large companies offering positions in data marketing and machine learning.
Is INSEEC’s MSc Manager in Data Marketing recognised by the State?
Yes, the programme delivers the RNCP n°39591 level 7 title “Manager in Data Marketing”, recognised by the State and registered on the Répertoire National des Certifications Professionnelles. This certification makes it easier for you to find a job and validates your technical knowledge with major digital companies and international consultancies.
What is the admission process for the MSc Manager in Data Marketing?
There are three stages to admission: an online application, a review of your academic and professional record, and a personal interview. The interview process assesses your knowledge of mathematics, your interest in technology and your career plans.
How long does the MSc Manager in Data Marketing at INSEEC last?
The course lasts 2 years (MSc 1 + MSc 2) for those with a Bac +3, or 1 year (MSc 2 only) for those with a Bac +4. The MSc Manager in Data Marketing offers a complete academic programme enabling students to acquire dual skills in data and marketing, offering numerous career opportunities in the development of data-driven applications.
What programming tools and languages are taught in the programme?
The programme includes learning about the main tools and technical languages used in data marketing:
- Python for data analysis and machine learning.
- SQL and databases for data management.
- Datavisualisation tools and dashboards.
- Big data processing systems and cloud technologies.
This technical knowledge enables students to master the entire process of adding value to data. The course also includes practical modules on the applications of artificial intelligence and machine learning to marketing decision-making.
What support services are available for students?
The Corporate Relations Department offers a range of personalised support services:
- Monthly job dating with companies in the data and digital sector.
- Match’Up platform for accessing apprenticeship vacancies.
- Coaching workshops to help you prepare for your technical interview and present your data projects.
- Practical training in development tools and machine learning applications.
Discovering these services allows students to gain professional experience and build their career in the world of data.
What soft skills are developed as a result of the MSc Manager in Data Marketing?
The soft skills acquired during these years of MSc Manager in Data Marketing include :
- Analytical thinking and complex problem-solving.
- Intellectual curiosity and continuous learning about new technologies.
- Communicating data insights to non-technical stakeholders.
- Team spirit in an agile, international environment.
- Adaptability to changes in the technological system.
These soft skills are essential for a successful career in data marketing and business intelligence. The course also develops your ability to manage digital transformation processes and work with engineers.
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