What is an MSc Marketing & Brand Managment?
The MSc Marketing & Brand Managment provides training in brand management, strategic marketing and brand management. It is RNCP level 7 certified by the French Ministry of Employment. The first year lays the foundations of marketing and brand strategy. The second year develops expertise in brand identity, product innovation and brand management. This professional programme prepares students to manage the image and development of brands in a competitive environment.
Professional certification
Level 7 (EU) professional certification for Marketing and Brand Strategy Managers, NSF code(s) 312, awarded by INSEEC MSc, registered under number 38597 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Marketing, Communication & Brand Strategy is to train professionals capable of designing, deploying and managing global brand strategies. You will learn how to develop the identity, reputation and value of brands in a competitive environment.
The programme develops the following key skills:
- Designing the marketing strategy and developing the brand
- Managing brand strategy
- Deploy and implement the marketing strategy in project mode
- Managing teams for performance
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to reflect market developments and new consumer trends.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
The programme is available in French at the Bordeaux, Chambéry, Lyon, Marseille, Paris, Rennes and Toulouse campuses.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits – 441 hours
This first year develops the managerial and strategic skills that are essential for all marketing and brand professionals.
- Budget management & dashboards
- Business English
- Negotiations
- Software and decision-support tools
- Professional tools and methods
- Corporate Strategy & Business Plan
1ʳᵉ year – Specialised courses
Specialised courses lay the foundations for strategic marketing, brand communication and digital marketing.
- Brand strategy
- Brand strategy
- Business skills
- Consumption and new trends
- Introduction to strategic planning
- E-commerce
- Prompt engineering
- Digital marketing & social media strategy
- Strategic marketing
- Communication strategy
- Distribution & retailing policy
- Team management
2ᵉ year
60 ECTS credits – 441 h
The second year deepens expertise with advanced modules in brand management, product innovation and brand performance management.
Brand strategy
- Brand management
- Brand identity and storytelling
- Brand semiotics
- Panels, research and marketing decisions
- Applied research dissertation
Brand strategy management
- Launch of new products and activation
- Marketing innovation
- New product development for growth
- Digital strategy
- CRM marketing
- Trademark law
Marketing strategy
- Customer experience management
- Consumer behaviour
- Communication and advertising
- NLP & LLM
- Visual identity and packaging
Team management and performance
- Team & talent management
- Project management
- Agile methods & design sprint
- Professional tools and methods
The programme is available in 100% English on the Paris, Bordeaux, Lyon, Chambéry and Rennes campuses.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits – 441 hours
This first year develops the management skills that are essential for all marketing and brand professionals.
- Budget Management & Dashboard
- Business English
- Negotiation
- Software & Decision Tools
- Professional methods
- Corporate Strategy & Business Plan
1ʳᵉ year – Specialised courses
Specialised courses lay the foundations for brand strategy and communication, and digital marketing.
- Brand Strategy
- Business Skills
- Consumption & New Trends
- Media Strategy & Media Planning
- E-commerce
- Prompt engineering
- Digital marketing & social media strategy
- Strategic Marketing
- Communication Strategy
- Distribution Policies & Retailing
- Team Management
2ᵉ year
60 ECTS credits – 441 h
The second year deepens expertise with advanced modules in brand management, product innovation and brand performance management.
Brand strategy
- Brand Management
- Brand Identity & Storytelling
- Brand Semiotics
- Panels, Research & Marketing Decisions
- Master Thesis
Brand strategy management
- Product Launches & Activation
- Marketing Innovation
- New product development for growth
- Digital Strategy
- CRM & Marketing
- Intellectual Property & Brand Law
Marketing strategy
- Customer Experience Management
- Consumer Behavior
- Communication & Advertising
- NLP & LLM
- Packaging & Visual Identity
Team management and performance
- Team & talent management
- Project Management
- Agile Methods & Design Print
- Business Tools and Methods
Assessment procedures
The two years of the programme combine the acquisition of theoretical skills with practical work experience, in both initial and sandwich courses.
Course validation
- Validation of 60 ECTS credits per year of training.
- The MSc is obtained by successive validation of the two years, i.e. a total of 120 ECTS credits.
- Certification awarded by capitalisation of all the skill blocks.
- Full validation of each block required with a minimum mark of 10/20 for each skill.
- Partial validation of blocks is not permitted.
Conditions for obtaining certification
- Validation of four blocks of cross-disciplinary skills common to all courses.
- A minimum period of 132 days in a company during the second year (MSc 2) for initial training students.
Assessment procedures
Throughout the course, your progress is regularly assessed by :
- Continuous assessment and final exams organised in class.
- Individual and/or team case studies.
- Individual and/or group oral presentations.
- Individual and/or group written assignments.
- Professional simulations and work placements.
- An applied research dissertation on a marketing, communication or brand strategy issue, defended before a professional and academic jury (in the second year).
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Employment. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
Everywhere in France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
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Testimonials
Our students are satisfied
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After graduating with an MSc in Marketing, Communication & Brand Strategy from INSEEC Bordeaux, I created CLOE, a platform that facilitates access to student housing. Thanks to the La FabriK For Good incubator, I benefited from tailored support and a network of experts to develop a project with social impact, serving student life and inclusion.
Said LasmakCEO & CofounderCloé
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The social media part is directly related to what I am learning at INSEEC. The work-study program is really helping me develop my skills, and in a saturated marketing and communications market, that’s a real plus: companies know that we have already been immersed in the professional world and that we know how it works.
Pablo Lacour
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My career path was initially far removed from the healthcare sector: I studied political science and wanted to be a lawyer. With INSEEC, I was able to change direction and establish myself in the management of a healthcare facility, in line with the values that motivate me on a daily basis.
Maureen-Alycia Lucea-Merlin
Key figures for class 2024
For RNCP qualification no. 38597
“Marketing and Brand Strategy Manager”
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
Internships placements give you the opportunity to manage brand strategy in a company. You’ll manage visual identity, launch products, analyse consumer behaviour and develop your expertise: these are the keys to accelerating your integration into the world of brand management.
INSEEC supports you
Personalized support in your search for a work-study program or internship in marketing and brand strategy.
Job Dating
Monthly meetings to meet our partner companies in the marketing, brand management, and communications sectors.
Match’Up
Thousands of work-study programs and internships from our partner companies in strategic marketing, brand communication, and brand management.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to facilitate your integration into marketing roles.
Coaching Workshop
Weekly group or individual workshops: interviews, resumes, self-confidence, cover letters, stress management, professional posture, LinkedIn, etc.
Business
What are the career opportunities after an MSc Marketing & Brand Managment?
After completing INSEEC’s MSc Marketing & Brand Managment, there are many opportunities for you to enter the marketing, brand management and sales strategy professions. You will benefit from rapid career development prospects towards positions of responsibility.
Application
What are the entry requirements for the MSc Marketing & Brand Managment?
Admission to 1st year
- Holders of at least 3 years’ higher education in the fields of marketing, communication, management, business or economics are eligible: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of marketing, communication, brand management or management: university Master 1, 1ʳᵉ year of a Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the MSc Marketing & Brand Managment?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1-year12 650€
- 2nd year 1-year14 150€
- MSc Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- Admission Bac +3
- 1e année FR 1an10 990€
- 2e année FR 1an12 950€
- 1e année EN 1an14 150€
- 2e année EN 1an14 290€
- Diplôme MSc
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
This programme is available under the VAE and VAP schemes. Find out more about this programme.
- 3rd year undergraduate
- 1st year 1-year12 650€
- 2nd year 1-year14 150€
- MSc Degree
Visit us at
Our MSc events
Event type
Campus
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MSc
07/01
Open House Days in Online
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MSc
10/01
Open House Days in Chambéry
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MSc
17/01
Open House Days in Rennes
FAQ
All you need to know about the MSc Marketing & Brand Managment
Answers to the most important questions about the MSc Marketing, Communication & Brand Strategy. Need more information? Our teams will be happy to talk to you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
What is the duration of the INSEEC MSc Marketing & Brand Managment?
The course lasts 2 years (MSc 1 + MSc 2) for holders of a Bac +3, or 1 year (MSc 2 only) for those who have validated a Bac +4. You can enter the 2ᵉ year directly depending on your course of study and academic experience.
Is it possible to do work-study during the INSEEC MSc Marketing & Brand Managment?
Yes, the Master of Science Marketing & Brand Managment can be taken as an apprenticeship over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). Apprenticeships allow you to gain key organisational experience and develop your career path while continuing your education.
Which languages are used for courses and exams?
The Master of Science in Marketing, Communication & Brand Strategy is offered in two language versions.
The French-language version offers courses in French, with integrated Business English courses to reinforce your language skills and prepare you for international exchanges.
The English-language version of the programme, Marketing & Brand Management, is taught entirely in English.
You choose the language of instruction according to your profile and your professional objectives in the international brand management market.
What are the objectives of the MSc Marketing & Brand Managment?
This MSc Marketing & Brand Managment trains professionals capable of :
- Designing and deploying brand strategies.
- Managing brand identity and awareness.
- Analysing consumer behaviour.
- Managing product launches and innovation.
This course prepares you for key positions in brand management, enabling you to enter the job market quickly.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 INSEEC alumni in all sectors. This network facilitates your job search, mentoring and professional exchanges to accelerate your career in brand management and marketing strategy.
Is the INSEEC MSc Marketing & Brand Managment recognised by the State?
Yes, the diploma awards the state-recognised RNCP 38597 level 7 title “Marketing and Brand Strategy Manager”. This certification validates the skills you have acquired and makes it easier for you to find a job in the marketing and communication sectors.
What support services are available for students?
The Corporate and Alumni Relations Department offers personalised support to students with dedicated teams:
- Monthly job dating with major companies.
- Match’Up platform for access to work-study and internship offers.
- Coaching workshops to optimise your job search.
This support prepares you for your professional integration and develops your network in organisation and brand management.
How does the training integrate sustainable development issues?
The Master of Science in Marketing, Communication & Brand Strategy raises students’ awareness of responsible practices and sustainable development. You will learn how to integrate these issues into your brand strategies, analyse the environmental impact of organisations and develop ethical marketing approaches tailored to market expectations.
What brand management skills does the programme develop?
The Master of Science in Marketing, Communication & Brand Strategy enables you to develop comprehensive expertise in :
- Brand identity management and storytelling.
- Semiotics and analysis of visual languages.
- Digital strategy and CRM marketing.
- Product launches and innovation marketing.
This top-level university course prepares students for careers in brand management in an international context.
What soft skills are developed after the MSc Marketing & Brand Managment?
The soft skills acquired during the course cover :
- Creativity and innovation.
- Analytical mindset and strategic vision.
- Leadership and team management.
- Adaptability to market changes.
- The ability to work in project mode.
Alumni of the Master of Science in International Financial Analysis hold positions in major investment banks, asset management companies, finance departments and consultancies recognised by the Financial Times.
These soft skills are essential for a successful career in brand management and will help you stand out from the crowd when looking for a job. The duration of the course allows you to develop these skills through courses in management sciences and apprenticeships.
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