What is an MSc Marketing & Brand Management?
The MSc Marketing & Brand Management prepares students for careers in brand management, strategic marketing and brand management. The first year is devoted to the fundamentals of marketing and brand strategy, followed by a second year devoted to more in-depth studies in brand identity, product innovation and brand portfolio management. The course is RNCP level 7 certified by the French Ministry of Employment.
Professional certification
Level 7 (EU) “Marketing and Brand Strategy Manager” professional qualification, NSF code 312, awarded by INSEEC MSc (MBA Institute, CEE-RA, CEE-SO, CEFAS, CEE-OUEST, CEE-Méditerrannée), registered under number 38597 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences dated 09/02/2024.
Objectives and skills
The MSc Marketing & Brand Management aims to train professionals capable of designing, deploying and managing brand strategies on a global scale. The programme enables students to master the development of brand identity, brand awareness and brand value in a competitive environment.
The programme develops the following key skills:
- Designing the marketing strategy and developing the brand
- Managing brand strategy
- Deploy and implement the marketing strategy in project mode
- Managing teams for performance
The courses
The courses listed below are provided for information only and may vary depending on the campus. The teaching content is updated each year to take account of market developments and new consumer trends.
The pace of courses may vary depending on the campus and the status of the course, whether it is taken as initial training under an internship agreement or as continuing education under a professional training or apprenticeship contract.
The work-study contract must be signed for the entire duration of the MSc 1 + MSc 2 or MSc 2 course.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits
This first year develops the management skills that are essential for all marketing and brand professionals.
- Budget Management & Dashboard
- Business English
- Negotiation
- Software & Decision Tools
- Professional methods
- Corporate Strategy & Business Plan
1ʳᵉ year – Specialised courses
Specialised courses lay the foundations for brand strategy and communication, and digital marketing.
- Brand Strategy
- Business Skills
- Consumption & New Trends
- Media Strategy & Media Planning
- E-commerce
- Prompt engineering
- Digital marketing & social media strategy
- Strategic Marketing
- Communication Strategy
- Distribution Policies & Retailing
- Team Management
2ᵉ year
60 ECTS credits
The second year deepens expertise with advanced modules in brand management, product innovation and brand performance management.
Brand strategy
- Brand Management
- Brand Identity & Storytelling
- Brand Semiotics
- Panels, Research & Marketing Decisions
- Master Thesis
Brand strategy management
- Product Launches & Activation
- Marketing Innovation
- New product development for growth
- Digital Strategy
- CRM & Marketing
- Intellectual Property & Brand Law
Marketing strategy
- Customer Experience Management
- Consumer Behavior
- Communication & Advertising
- NLP & LLM
- Packaging & Visual Identity
Team management and performance
- Team & talent management
- Project Management
- Agile Methods & Design Print
- Business Tools and Methods
Assessment procedures
The two years of the programme combine the acquisition of theoretical skills with practical work experience, in both initial and sandwich courses.
Course validation
- Validation of 60 ECTS credits per year of training.
- The MSc is obtained by successive validation of the two years, i.e. a total of 120 ECTS credits.
- Certification awarded by capitalisation of all the skill blocks.
- Full validation of each block required with a minimum mark of 10/20 for each skill.
- Partial validation of blocks is not permitted.
Conditions for obtaining certification
- Validation of all the cross-disciplinary skill blocks common to all the courses.
- A minimum period of 132 days in a company during the second year (MSc 2) for initial training students.
Assessment procedures
Throughout the course, your progress is regularly assessed by :
- Continuous assessment and final exams organised in class.
- Individual and/or team case studies.
- Individual and/or group oral presentations.
- Individual and/or group written assignments.
- Professional simulations and work placements.
- An applied research dissertation.
Teaching methods
- Lectures and interactive courses
- Role-playing through group and/or individual case studies carried out by students
- Educational conferences and seminars
Is this diploma recognised by the State?
This training leads to RNCP professional certification registered with France Compétences (Ministry of Labour). This official recognition demonstrates that the business skills taught during the course are in line with the needs of companies.
- A demanding quality label appreciated by companies
Our campuses
Across France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
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Key figures for class 2024
For RNCP qualification no. 38597
“Marketing and Brand Strategy Manager
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
Internships or work-study placements offer you the opportunity to implement brand strategies in a company. You’ll work on visual identity, product launches, analysing consumer behaviour and developing your expertise. These experiences are a great way of easing into the world of brand management.
INSEEC supports you
Personalized support in your search for an internship in marketing and brand management.
Job Dating
Monthly meetings to meet our partner companies in the marketing and brand management sectors.
Match’Up
Thousands of internships from our partner companies in strategic marketing and brand management.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to facilitate your integration into marketing roles.
Coaching Workshop
Weekly group or individual workshops: interviews, resumes, self-confidence, cover letters, stress management, professional posture, LinkedIn, etc.
Business
What are the career prospects after an MSc Marketing & Brand Management?
After completing INSEEC’s MSc Marketing & Brand Management, you will have access to opportunities in marketing, brand management and sales strategy. The programme opens up prospects for advancement to positions of responsibility.
Application
What are the entry requirements for the MSc Marketing & Brand Management?
Admission to 1st year
- Holders of at least 3 years’ higher education in the fields of marketing, communication, management, business or economics are eligible: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of marketing, communication, brand management or management: university Master 1, 1ʳᵉ year of a Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the MSc Marketing & Brand Management?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1-year12 650€
- 2nd year 1-year14 150€
- MSc Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1-year12 190€
- 2nd year 1-year14 290€
- MSc Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1-year12 650€
- 2nd year 1-year14 150€
- MSc Degree
Visit us at
Our MSc events
Event type
Campus
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MSc
03/03
Campus Days in Online
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MSc
04/03
Open House Days in Online
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MSc
07/03
Open House Days in Chambéry
FAQ
All you need to know about the MSc Marketing & Brand Management
Answers to the most important questions about the MSc Marketing & Brand Management. Need more information? Our teams will be happy to talk to you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
What is the duration of the INSEEC MSc Marketing & Brand Management?
The course lasts 2 years (MSc 1 + MSc 2) for holders of a Bac +3, or 1 year (MSc 2 only) for those who have validated a Bac +4. You can enter the 2ᵉ year directly depending on your course of study and academic experience.
Is it possible to do a sandwich course during the INSEEC MSc Marketing & Brand Management?
Yes, the MSc Marketing & Brand Management can be taken as an apprenticeship over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). Apprenticeships allow you to gain key organisational experience and develop your career path while continuing your education.
Is this MSc Marketing & Brand Management accessible to people with disabilities?
INSEEC deploys a system dedicated to the accessibility of its courses. Each campus has a disability advisor, who is responsible for organising personalised support throughout the course.
The premises comply with current standards. The referent ensures that educational, material and organisational adaptations are put in place and monitored, in coordination with the school’s services.
This organisation ensures that all students benefit from appropriate learning conditions. You can find the contact details of the student advisor on the contact page of your campus.
What are the objectives of the MSc Marketing & Brand Management?
This MSc Marketing & Brand Management trains professionals capable of :
- Designing and deploying brand strategies.
- Managing brand identity and awareness.
- Analysing consumer behaviour.
- Managing product launches and innovation.
This course prepares you for key positions in brand management, enabling you to enter the job market quickly.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you have access to the network of 115,000 INSEEC alumni in a wide range of sectors. This network is a lever for job hunting, mentoring and developing professional opportunities in brand management and marketing.
Is the INSEEC MSc Marketing & Brand Management recognised by the State?
Yes, the diploma awards the state-recognised RNCP 38597 level 7 title “Marketing and Brand Strategy Manager”. This certification validates the skills you have acquired and makes it easier for you to find a job in the marketing sector.
What support services are available for students?
The Corporate and Alumni Relations Department offers personalised support to students with dedicated teams:
- Monthly job dating with major companies.
- Match’Up platform for access to work-study and internship offers.
- Coaching workshops to optimise your job search.
This support prepares you for your professional integration and develops your network in organisation and brand management.
What brand management skills does the programme develop?
The Master of Science in Marketing, Communication & Brand Strategy enables you to develop comprehensive expertise in :
- Brand identity management and storytelling.
- Semiotics and analysis of visual languages.
- Digital strategy and CRM marketing.
- Product launches and innovation marketing.
This top-level university course prepares students for careers in brand management in an international context.
What soft skills are developed as a result of the MSc Marketing & Brand Management?
The soft skills acquired during the course cover :
- Creativity and innovation.
- Analytical mindset and strategic vision.
- Leadership and team management.
- Adaptability to market changes.
- The ability to work in project mode.
These behavioural skills are an asset for advancing in brand management and strengthening your position on the job market. The length of the programme encourages the development of these skills, thanks to the teaching in management sciences and work-study experience.
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