Master of Science Marketing, Communication & Business Strategies

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The modules and seminars cover all fields of marketing and meet the requirements and needs of companies. Learners will develop their managerial skills and sharpen their skills in an ever-changing industry. Marketing experts and professionals come to share their knowledge and facilitate the integration of students into the job market.

Julian DUPRAZ

Program Director – Paris Campus

Why choose the MSc in Marketing, Communication & Brand Strategy ?

This training aims to train learners for marketing manager positions. The seminars provide in-depth knowledge of marketing professions and brand strategy that meets the requirements of the field. The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational, digital, and communication marketing. The courses provided by professionals from different sectors of activity allow learners to develop real added value in a market in perpetual evolution. Learners will thus be able to target positions in marketing and brand strategy, such as: marketing manager, marketing project manager, product manager, sales manager, business development manager, research manager, communication manager.

Training objectives

The objectives in terms of skills are to be able to :

Design the marketing strategy and ensure brand development;
Manage the brand strategy;
Deploy and implement the marketing strategy in project mode;
Manager of teams in the service of performance.

A training in 1 or 2 years to become an expert in Marketing, Communication & Brand Strategy

Hourly volume 1st year of MSc: 441 hours
Hourly volume 2nd year of MSc: 441 hours

How to apply for the MSc in Marketing, Communication & Brand Strategy at INSEEC ?

The required prerequisites

The conditions for accessing the certification system (excluding VAE) are:

For entry into the 4th year (MSc 1): a RNCP title at level 6 and/or 180 ECTS validated in a course equivalent to the field concerned.
For entry into the 5th year (MSc 2): a RNCP title at level 6 and/or 240 ECTS acquired in a course equivalent to the field concerned.

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Would you like to know more about the admission conditions for our program in Marketing, Communication & Business Strategies ?

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What are the courses of the Master of Science Marketing, Communication & Brand Strategy ?

The courses presented below are given as an example, they may vary slightly depending on the teaching campus. The content of the courses is adapted each year to changes in the market and is updated before each start.

1st year courses

TRANSVERSAL & FUNDAMENTAL COURSES – 1ST YEAR

BUDGET MANAGEMENT & DASHBOARDS

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the production and management of dashboards.

BUSINESS ENGLISH

This module of business English applied to marketing allows learners to implement and apply the right vocabulary and attitude.

NEGOTIATION

This seminar is focused on a negotiation in a national and international context. It will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role-playing.

SOFTWARE & DECISION-MAKING TOOLS

This module aims to deepen the skills of learners in IT to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication: Excel, Word, PowerPoint, team work tools, business software. It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

TOOLS & PROFESSIONAL METHODS

This module allows learners to improve their CV and their posture, notably through simulations (business game, professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

CORPORATE STRATEGY & BUSINESS PLAN

This module allows you to develop the concepts and practice around business strategy. The elements of the business plan are addressed and allow to project into business creation.

SPECIALIZED COURSES

BRANDING

This module aims to study brand management and strategy. The fundamentals consist in mastering brand analysis frameworks and being able to launch a new brand, maintain existing brands, and relaunch a brand.

BRAND STRATEGY

This module approaches brand capital from the traditional client’s point of view and also updates this model by taking into account all stakeholders. It explains the tools that marketing and advertising professionals use to position brands and differentiate them effectively from the competition in order to make them profitable entities.

BUSINESS SKILLS

This module allows learners to dive into real or fictitious business cases and to practice marketing strategy, operational marketing, communication plan as well as peer exchanges in order to progress.

CONSUMPTION & NEW TRENDS

This module is designed to immerse students in the dynamic world of new consumer trends, covering a wide range of key topics such as green marketing, digital innovations, enriched customer experiences and the impact of emerging technologies such as artificial intelligence and virtual reality. The main objective of the course is to equip students with the necessary skills to design and implement effective marketing strategies that align perfectly with these evolving trends.

INTRODUCTION TO STRATEGIC PLANNING

This module is an introduction to the main principles of the discipline of strategic planning for a better mastery of the contours of advertising strategy.

E-COMMERCE

This module aims to give students an overview of e-commerce. It is about introducing them to the challenges of online sales, to take a look at the specificities of an e-commerce site, its content and animation.

PROMPT ENGINEERING

Introduction to the fundamentals of interaction with generative artificial intelligences such as ChatGPT, DALL-E and other LLM models.
Learn how to write and optimize effective prompts to fully exploit the potential of these tools in various contexts, such as content creation, productivity, and automation.
This module also addresses the ethical issues, limits and biases of AI in order to promote responsible use.
Through practical exercises and concrete cases, this course provides a solid foundation to deepen the skills in generative artificial intelligence.

MARKETING DIGITAL & SOCIAL MEDIA STRATEGY

This module aims to equip students with a thorough understanding of the challenges of digital marketing and social networks. The focus will be on creating engaging content, optimizing advertising campaigns and analyzing data to measure the impact of marketing actions.

STRATEGIC MARKETING

Analyze and understand all the elements influencing strategic decisions in the context of a new product launch, penetration of a new market, or modification of competition.
Mastering market analysis tools: demand, competition, products, environment.

COMMUNICATION STRATEGY

This module will allow learners to understand the challenges of communication and acquire the necessary skills to develop and implement an effective and efficient strategy.

DISTRIBUTION & RETAILING POLICY

This module will allow students to master the workings of distribution and develop an optimal strategy for routing products to customers. Students will be able to choose the relevant distribution channels, manage relationships with intermediaries and define an effective retail policy.

TEAM MANAGEMENT

Mastering the key skills to manage a marketing team and achieve the requested results. Students will be able to motivate and lead a creative team, define clear objectives and manage the challenges specific to the world of marketing.

EXAMS

WRITTEN EXAMS

2nd year courses

BRAND STRATEGY – 2ND YEAR

BRAND MANAGEMENT

Mastering advanced brand management techniques and developing innovative strategies to maximize its impact in a global and constantly evolving context.

BRAND IDENTITY & STORYTELLING

This module allows mastering the tools of brand identity and storytelling to create a captivating and authentic brand story and develop an engaging and effective communication.

BRAND SEMIOTICS

This course will allow students to master the tools of semiotics in order to decipher brand signs and symbols and develop a coherent and effective communication strategy. Learners will be able to analyze the brand identity, decode advertising messages and build a brand strategy based on a detailed understanding of the codes and values that define it.

PANELS, RESEARCH & MARKETING DECISIONS

Mastering the exploitation and interpretation of quantitative data from retail and consumer panels with a view to their use in strategic thinking.
Understand the importance of consumer insight in marketing and the role studies play in managerial decision-making.
Know, choose and know how to implement different types of studies: sample surveys, qualitative studies, explanatory, predictive and causal studies, descriptive studies, panels.

APPLIED RESEARCH DISSERTATION

Allow learners to know the expectations of the applied research thesis.
Formulate an issue, build a review of the literature, choose the methodology of the study, issue recommendations.

MANAGEMENT OF THE BRAND STRATEGY

NEW PRODUCT LAUNCH & ACTIVATION

Mastering the challenges and tools of launching new products and developing a relevant and effective activation strategy.
At the end of this module, learners will be able to define the positioning of a new product, develop an adapted communication and activation plan and measure the results of the campaign.

MARKETING OF INNOVATION

The objective of this module is to familiarize learners with the exercise of the function of brand/product manager in the management and launch of new products. Develop the marketing plan, the provisional budget, draft briefings for providers, define action plans that are part of the strategic line defined with a view to achieving the objectives set realistically.

NEW PRODUCT DEVELOPMENT FOR GROWTH

Development of new products, from ideation to launch, by presenting innovation techniques such as Design Thinking and Lean Startup.
Learners will gain skills to identify opportunities, create innovative business models and quickly launch a product in order to gather valuable customer feedback for long-term success.

DIGITAL STRATEGY

The new communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting).
E-reputation and brand protection on the Internet.
Management of brand communities.

CRM MARKETING

Develop a data-driven CRM & Marketing approach to increase customer satisfaction and generate tangible results.

TRADEWARK LAW

Brand and protection.
Infringements of the trademark right.
Advertising and regulation.
Counterfeiting.
Proof of counterfeiting.
Comparative advertising.
Impact of the Evin law on trademark law.
Copyright.

MARKETING STRATEGY

CUSTOMER EXPERIENCE MANAGEMENT

Master the challenges and tools of CEM and develop a relevant and effective strategy to improve the experience and customer loyalty.
Define the CEM vision of a company, implement improvement actions and measure the impact of the strategy on customer satisfaction.

CONSUMER BEHAVIOUR

Master the models and tools for analyzing consumer behavior and develop relevant and targeted marketing strategies. Students will be able to understand consumer motivations, detect trends and anticipate their needs to optimize the impact of marketing actions.

COMMUNICATION & ADVERTISING

This course addresses the strategic and creative aspects of brand communication. Acquire the necessary skills to design and implement effective communication campaigns through a communication strategy, advertising creation, media planning, public relations and digital marketing.

NLP & LLM

Complete immersion in natural language processing (NLP) and large language models (LLM) such as GPT and BERT.
Learn to analyze texts, exploit the advanced features of LLMs and adapt them to specific needs.
Cover key concepts like tokenization, embeddings and semantic analysis, while exploring concrete applications such as text classification, content generation and sentiment analysis.
Particular attention is paid to ethical issues and the limits of these technologies, in order to ensure their responsible use in a professional setting.

VISUAL IDENTITY & PACKAGING

This course addresses the tools for creating and managing visual identity and packaging. Students will be able to define the visual identity of a brand, design an attractive and ergonomic packaging and develop the visual identity on all communication media.

TEAM MANAGEMENT & PERFORMANCE

TEAM & TALENT MANAGEMENT

Define a Team & Talent Management strategy, Motivate and retain employees and build high-performing and multicultural teams.

PROJECT MANAGEMENT

Initiate, pilot and carry out marketing projects effectively and efficiently. Based on concrete methods and tools, participants will learn to define and frame a marketing project, manage and monitor the progress of the project & use digital tools.

AGILE METHODS & SPRINT DESIGN

Current practice of Design Thinking methods, learners will be led to manage a challenge to solve a design problem, simplify a process, meet a need. The Design Sprint leads to reflect on the following points: Does my challenge lead to an ultimate impact? Does it take into account the context and constraints? Does it allow for a variety of potential solutions? Compose and refine the proposals to confront them with clients.

TOOLS & PROFESSIONAL METHODS

This module allows students to increase their employability once they graduate. Preparation for interviews, salary negotiation and integration into the professional environment.

EXAMS

Written exams
Thesis defense

What are the beginnings and study schedules ?

Two intakes per year are organized, in February/March and September/October. To check the opening of each school year, contact the admissions service directly.

The pace of courses can differ depending on the campus and whether the training is carried out under an internship agreement (initial) or a professionalization/learning contract (continuous).

The work-study contract must be signed for a duration of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).

To find out the duration of the contract during the delayed start period, contact the campus admissions service that interests you directly.

What are the career opportunities after a MSc in Marketing, Communication & Brand Strategy ?

Communication Manager/Manager, (director)
Digital Communication Manager (director)
Marketing Manager/Marketing Manager, Digital Marketing (director)
Marketing and digital/webmarketing project/product manager
Multimedia Communication Design Manager
Communication Project Manager/Digital Communication
Consultant in Communication/Digital Communication
Manager, Digital communication strategies manager/Digital campaign manager
Manager, Head of Digital Search Strategies (SEO, SEM, SEA)/Digital strategy activation specialist
Traffic Manager
Digital account manager
Social media manager/community manager
Media Studies Officer/Digital Trader
Web Project Manager/Webmaster
E-Business/E-Commerce Manager
Marketing Data Officer Project Manager Data/webanalyst/data strategist

To consult the detailed job sheets by specialization.

What are the business skills blocks developed for the title RNCP Manager of Marketing and Brand Strategy ?

Professional certification allows the preparation of the following blocks of skills :

Design the marketing strategy and ensure brand development
Manage the brand strategy
Deploy and implement the marketing strategy in project mode
Manager of teams in the service of performance

Description of the methods for obtaining certification by capitalization of skill blocks and/or by correspondence

Certification is obtained by:

The validation of four blocks of skills common to all courses (obtaining a score equal or greater than 10/20 for each block of skills).
The completion of a corporate period of at least 132 days over the second year of the course (MSc 2).

Professional certification

The professional certificationProfessional certification of “Marketing and Brand Strategy Manager“, code NSF 312, issued by INSEEC MSc (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE), registered under number 38597 at the RNCP (National Directory of Professional Certifications) by decision of the Director General of France Compétences on February 9, 2024.

The certification is delivered by capitalization of all skill blocks. Each skill of a block must be confirmed to obtain the skills block. Partial validation of a block is not possible. It is also accessible by the way of the Validation of Acquired Experience.

Find the skills blocks associated with this RNCP title by clicking here.

What are the pedagogical modalities of the MSc in Marketing, Communication & Brand Strategy ?

Teaching methods

Lectures and interactive courses
Scenarios through collective and/or individual case studies carried out by the students
Conferences, seminars and educational visits

Evaluation methods

Individual and/or group case studies
Individual and/or group oral presentations
Individual and/or group files
Applied research thesis with individual defense

Methods and tools

The evaluation methods are carried out in face-to-face, in the form of continuous monitoring or final examinations conducted in the form of partials.

What are the 2025/2026 tuition fees for joining the MSc Marketing, Communication & Brand Strategy program ?

FALL INTAKE – 2025

Initial training:

MSc1 : €10,990
MSc2 : €12,950

Apprenticeship program:

24 months : €23,400  before tax
MSc2 :  €13,890 before tax

International students pack

Mandatory fee of €700 for exclusive support services for international students living outside the European Union.

SPRING INTAKE – 2026

Initial training:

MSc1: €10,990
MSc2: €12,950

Apprenticeship program:

24 months : €23,400 before tax
MSc2 :  €13,890 before tax

International students pack

Mandatory fee of €700 for exclusive support services for international students living outside the European Union.

In the context of work-study training, tuition fees are payable by the OPCO and the company signing the contract.

Do you have any questions about work-study or our school in general? Consult our frequently asked questions.

VAE/VAP

VAE: €4,800 before tax
VAP: €850 before tax

International students pack

Mandatory fee for exclusive support services for international students living outside the European Union.

Spring intake (2025) – February/March: €700
Fall intake (2025) – September/October: €700

Application fee

The application fee is €80.

What kind of financial help is available ?

INSEEC offers several financial aid schemes :

The alternating rhythm, in internship or work-study contract.
The right to training via the CPF.
Banking partnerships.

the key figures for the title RNCP n°34577 Manager of communication and digital marketing

Certifying RNCP title for the 2023 and 2024 promotions

95%

National success rate – Promo 2024

98%

Rate of presentation – Promo 2024

68%

Overall insertion rate (233 respondents out of 688) – Promo 2023

78%

6-month satisfaction rate – Promo 2023

What is the Disability policy in our school ?

Studying with a disability

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.

Contacts for disability referents by campus: