What is an MSc in Outdoor Sports Marketing & Customer Experience?
The MSc Outdoor Sports Marketing & Customer Experience provides training for careers in mountain sports marketing, sports tourism and customer experience management. It is RNCP level 7 certified by the French Ministry of Employment. The first year lays the foundations in strategic marketing, sports law and consumer behaviour. The second year develops expertise in outdoor experience design, CSR and resort management. This professionally-oriented programme welcomes top-level sportsmen and women, thanks to a tailored pathway that combines sporting requirements with academic training.
Professional certification
Level 7 (EU) professional certification for Customer Experience Marketing Managers, NSF code(s) 312, awarded by INSEEC MSc, registered under number 38598 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Outdoor Sports Marketing & Customer Experience is to train professionals capable of managing marketing strategy and customer experience in the world of outdoor sports. You will learn how to manage mountain resorts, develop sports tourism offers and optimise the customer experience in an exceptional natural environment.
On completion of this course, you will be able to :
- Develop a customer-centric marketing strategy.
- Steering the operational implementation of the customer experience strategy.
- Designing and deploying loyalty levers to boost performance.
- Manage teams and unite them around the concept of customer experience in agile mode. to drive performance.
- Manage teams and unite them around the concept of customer experience in agile mode.
In addition to these common blocks of skills, there is the following optional sectoral block:
- Coordinating and deploying the customer experience marketing strategy in the sports sector.
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to reflect developments in the outdoor sports industry and environmental issues.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits – 441 h
This first year develops the managerial and strategic skills that are essential for careers in outdoor sports marketing.
- Budget management and dashboards
- Corporate strategies and business plans
- Business English
- Software and decision-support tools
- Business Game
- Negotiations
- Professional tools and methods
1ʳᵉ year – Specialised courses
Specialised courses develop skills in outdoor sports marketing, customer experience and mountain tourism.
- Masterclass
- Sports law
- Team management
- Prompt Engineering
- Strategy and customer experience
- Business skills
- Strategic and operational marketing
- Market focus
- Digital marketing and e-commerce
- Customer journey
- Event marketing and communication
- Influencer marketing and social media strategy
- Consumer behaviour
2ᵉ year
60 ECTS credits – 441 h
The second year deepens expertise with advanced modules in outdoor strategy, CSR and mountain resort management.
Marketing strategy and customer experience
- Consumer behaviour and customer experience applied to outdoor sport
- Designing the customer experience in outdoor sports
- Marketing and innovation
- Master thesis
Steering the customer experience
- Digital strategy and KPIs
- Omnichannel strategy in the outdoor sector
- Marketing, communications and PR
- NLP and LLM
Loyalty and performance
- CRM and KPIs in outdoor sport
- Brand management and brand law
- Financial management and forecasting
- CSR and responsible marketing in outdoor sport
Team management and agility
- Team and Talent Management
- Foreign language
- Responsible information systems practice
- Management of sports organisations and resorts
- Masterclass
Coordinating strategy and customer experience in sport
- Customer experience project management
- Sport product management
- Designing sports tourism offers
Assessment procedures
The two years of the programme combine skills in the outdoor sector with hands-on experience of brands and destinations, and are offered on both initial and sandwich courses.
Course validation
- 60 ECTS credits are required to pass each year.
- The MSc takes two years to complete, totalling 120 ECTS credits.
- Certification is awarded by the exhaustive accumulation of all the skill blocks.
- All blocks require a minimum performance of 10/20 in all associated skills.
- Partial validation of a block is not possible.
Conditions for obtaining certification
- Completion of four cross-disciplinary skill blocks common to all courses.
- Professional experience of at least 132 days during the second year (MSc 2) for those enrolled on initial training.
Assessment procedures
Your professional development is systematically monitored throughout the course by :
- Ongoing audits and face-to-face final tests.
- Analysis of outdoor situations dealt with individually and/or collectively.
- Independent and/or group oral presentations.
- Written work produced individually and/or in groups.
- Activation and practical projects in outdoor environments.
- An applied research dissertation exploring an outdoor sports marketing or customer experience issue, presented to a panel of outdoor professionals and academics (in the second year).
This variety of formats allows you to validate the acquisition of skills and measure your ability to manage marketing issues in the mountain environment.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
In France
Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Testimonials
Our students are satisfied
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The social media part is directly related to what I am learning at INSEEC. The work-study program is really helping me develop my skills, and in a saturated marketing and communications market, that’s a real plus: companies know that we have already been immersed in the professional world and that we know how it works.
Pablo Lacour
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My career path was initially far removed from the healthcare sector: I studied political science and wanted to be a lawyer. With INSEEC, I was able to change direction and establish myself in the management of a healthcare facility, in line with the values that motivate me on a daily basis.
Maureen-Alycia Lucea-Merlin
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I am thrilled to be able to join the club as part of my work-study program in Sports Marketing at INSEEC, which involves three weeks at the company and one week at school.
Mathieu Usai
Key figures for class 2024
For RNCP qualification no. 38598
“Customer Experience Marketing Manager”
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
Internships placements will enable you to manage customer experience projects in ski resorts, tourist offices, outdoor brands or mountain sports facilities. You’ll manage the visitor experience, design sports tourism offers and develop your expertise to help you find your place in the outdoor sports industry.
INSEEC supports you
Personalized support in your search for a work-study program or internship in the sports and events sector.
Jobs dating
Monthly meetings to meet our partner sports companies, clubs, federations, agencies, and sports brands.
Match’Up
Thousands of work-study programs and internships in sports marketing, fan experience, and sports event management.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to facilitate your entry into the sports sector.
Coaching Workshop
Weekly group or individual workshops: cover letters, professional conduct, stress management, resumes, interviews, LinkedIn, etc.
Business
What are the career opportunities after an MSc in Outdoor Sports Marketing & Customer Experience?
After completing INSEEC’s MSc in Outdoor Sports Marketing & Customer Experience, there are numerous opportunities for you to enter the sports marketing, customer experience management and mountain resort management professions. You’ll benefit from rapid career development prospects as a marketing manager or customer experience manager in the outdoor sector.
Application
What are the entry requirements for the MSc Outdoor Sport Marketing & Customer Experience?
Admission to 1st year
- Open to holders of a validated Bac +3 in the fields of sports marketing, management, tourism or management: university degree, Bachelor’s degree from a business school, BUT or equivalent.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of outdoor sports marketing, customer experience management, sports tourism or management: university Master 1, 1ʳᵉ year Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the MSc Outdoor Sports Marketing & Customer Experience?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 490€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
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FAQ
All you need to know about the MSc in Outdoor Sports Marketing & Customer Experience
The top questions asked about the MSc in Outdoor Sports Marketing & Customer Experience. And if you’d like to know even more, our teams will be happy to talk to you about it!
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Is it possible to do a sandwich course during the MSc Outdoor Sports Marketing & Customer Experience at INSEEC?
Yes, the course can be followed on a sandwich basis over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). Work-linked courses give you the opportunity to gain professional experience in a ski resort, mountain club or outdoor brand, and to develop operational skills that can be applied directly in the field of outdoor sports and mountain tourism.
Which languages are used for courses and exams?
Courses are taught in French. Business English courses are integrated into the programme to reinforce your language skills and prepare you for exchanges in an international environment. This approach prepares students for the international outdoor sports markets and for partnerships with foreign organisations and international networks.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 former INSEEC graduates in all sectors. This network facilitates exchanges with outdoor sport professionals, access to opportunities in mountain resorts and the development of your career in event organisation and commercial management in the outdoor sector.
Does the school help students find accommodation?
Yes, INSEEC offers a service to help you find accommodation on the Chambéry campus. The school provides students with partnerships with student residences in the mountains, making it easier for you to settle into this privileged environment for studying outdoor sports and experiencing the Alps on a daily basis.
What is the duration of INSEEC’s MSc in Outdoor Sports Marketing & Customer Experience?
The course lasts 2 years (MSc 1 + MSc 2) for those with a Bac +3, or 1 year (MSc 2 only) for those with a Bac +4. This course is offered exclusively on the Chambéry campus, and provides the opportunity to acquire expertise in the field of outdoor sports in the heart of the French Alps.
What is the admission process for the MSc Outdoor Sports Marketing & Customer Experience?
There are three stages to admission: an online application, a review of your academic and professional record, and a personal interview. Students from STAPS, business schools or universities can apply. The school assesses your passion for outdoor sports, your knowledge of the mountain market and your plans for working in this specialist commercial sector.
What partnerships does the school have with the outdoor sports sector?
The Chambéry campus has close partnerships with :
- Ski resorts in the French Alps.
- Alpine clubs and outdoor facilities in the region.
- Mountain equipment brands.
- Tourist offices and organisations promoting the region.
- Professional outdoor sports networks abroad.
These partnerships prepare students for their professional careers and make it easier to organise a sporting event or a commercial service in the mountains.
How does the programme address the environmental challenges of outdoor sport?
The course takes full account of CSR and responsible marketing issues:
- Modules on sustainable development in mountain resorts.
- Responsible organisation of outdoor events.
- Ecological management of the sports tourism market.
- Environmental communication strategies on social networks.
- Designing offers that respect the mountain environment.
These courses prepare students for the expectations of the market and the new environmental requirements of the outdoor sector, in particular through the study of real cases with French clubs and organisations involved.
What soft skills are developed as a result of the MSc Outdoor Sports Marketing & Customer Experience?
The skills acquired in this MSc Outdoor Sports Marketing & Customer Experience include :
- A passion for outdoor sports and knowledge of mountain terrain.
- Physical resistance and adaptation to extreme conditions.
- Team spirit and solidarity in a natural environment.
- Creativity in designing innovative outdoor offers.
- Environmental awareness and a sense of responsibility.
These soft skills are essential for success in the outdoor sports and mountain tourism sector. The course also provides skills in crisis management for sports events, business development in international markets and managing partnerships with foreign organisations.
Is this training suitable for top-level athletes?
Yes, the MSc Outdoor Sports Marketing & Customer Experience welcomes top-level sportspeople on a specially adapted course. There is a winter break between November and March so that you can devote yourself fully to your training and competitions during the sporting season.
This pedagogical rhythm reconciles your sporting demands and your academic training without compromise. You develop your expertise in outdoor sports marketing while pursuing your career as an athlete. This dual role of sportsman and student enriches your career and facilitates your professional transition in the sports industry.
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