What is an MSc Start-Up & Digital Transformation?
The MSc Start-Up & Digital Transformation provides training in entrepreneurship, strategy consulting and digital change management. It is RNCP level 7 certified by the French Ministry of Employment. The first year develops the fundamentals of management and business creation, while the second year focuses on innovation and organisational transformation strategies. This professional programme prepares students to launch their own start-up or manage large-scale projects, thanks to access to INSEEC incubators.
Professional certification
Level 7 (EU) professional certification in Business and Organisation Management, NSF code 310, awarded by INSEEC MSc, registered under number 40353 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Start-Up & Digital Transformation is to train entrepreneurs, strategy consultants and managers capable of creating innovative companies and supporting organisations in their digital transformation.
The programme develops the following key skills:
- Devising and implementing the company’s/organisation’s strategic orientations.
- Steering the company’s financial and non-financial strategy.
- Steering the marketing and sales strategy.
- Managing teams and driving organisational change.
In addition to these common blocks of skills, there is the following optional sector specialisation:
- Develop an entrepreneurial and/or intrapreneurial project.
The courses
The courses presented below are given as examples and may vary depending on the campus. The programme takes account of developments in the start-up ecosystem.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for the entire duration of the MSc 1 + MSc 2 or MSc 2 program.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits
The first year of the MSc Start-Up & Digital Transformation lays down the fundamentals of business management and develops the cross-disciplinary skills that are essential for entrepreneurship.
- Business English
- Software and decision-support tools
- Budget management and dashboards
- Professional tools and methods
- Corporate Strategy & Business Plan
- Negotiations
1ʳᵉ year – Specialised courses
The specialised courses in the first year provide an introduction to entrepreneurial dynamics, innovation processes and tools for the digital transformation of organisations.
- Organisational audit
- Techaway: data processing and GenAi
- Change management and organisational processes
- AI and data management
- Digital project management
- HR management and transformation
- Management and leadership
- Method and management of innovation
- IS organisation and management
- Steering financial performance
- Statistics and marketing data
- Marketing and sales strategies
- Marketing remix (OL)
2ᵉ year
60 ECTS credits
The second year of the MSc Start-Up & Transformation Digitale deepens expertise in entrepreneurship and organisational transformation, integrating innovation strategy, financial management and change management.
Corporate strategy
- Start-ups and the market approach
- Business consulting and auditing
- Marketing strategy and new product launches
- Supporting organisations and digital transformation
Steering financial and non-financial strategy
- Accounting and financial analysis
- Performance measurement and management tools
- Project financing and budget management
- Venture capital and business plan
Marketing & sales management
- CRM and strategic issues
- Web strategy
- Business development and complex sales
- Marketing and management of innovation
Team management
- New organisational methods
- Change management
- Professional tools and methods
- Project management
Entrepreneurial project
- Applied research dissertation
- Agile methods and design sprint
- TechAway: data visualisation and data analysis
- Data management and RGPD
Assessment procedures
The two years of the programme combine academic knowledge with practical experience in the field, accessible through initial or sandwich training.
Course validation
- 60 ECTS credits are required to complete each year.
- The MSc is awarded after successive validation of the two years, totalling 120 ECTS credits.
- Certification is based on the full capitalisation of blocks of skills.
- Validation of each block requires a mark of at least 10/20 for all associated skills.
- No partial validation of a block is accepted.
Conditions for obtaining certification
- Validation required for all blocks of cross-disciplinary skills applicable to all courses.
- Professional experience of at least 132 days is compulsory during the second year (MSc 2) for students on initial training.
Assessment procedures
Your progress will be monitored and assessed regularly throughout the course by :
- Regular tests and face-to-face final exams.
- Resolving specific cases individually and/or in teams.
- Individual and/or group oral presentations.
- Individual and/or group written deliverables.
- Business simulations and assignments in a professional context.
- An applied research dissertation.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. France Compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
Everywhere in France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
1/6
Testimonials
Our students are satisfied
-
After graduating with an MSc in Marketing, Communication & Brand Strategy from INSEEC Bordeaux, I created CLOE, a platform that facilitates access to student housing. Thanks to the La FabriK For Good incubator, I benefited from tailored support and a network of experts to develop a project with social impact, serving student life and inclusion.
Said LasmakCEO & CofounderCloé
-
The social media part is directly related to what I am learning at INSEEC. The work-study program is really helping me develop my skills, and in a saturated marketing and communications market, that’s a real plus: companies know that we have already been immersed in the professional world and that we know how it works.
Pablo Lacour
-
My career path was initially far removed from the healthcare sector: I studied political science and wanted to be a lawyer. With INSEEC, I was able to change direction and establish myself in the management of a healthcare facility, in line with the values that motivate me on a daily basis.
Maureen-Alycia Lucea-Merlin
Key figures for class 2024
For RNCP title n°40353
“Business and Organisation Manager”
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
The MSc Start-Up & Digital Transformation gives you the chance to gain practical experience in digital entrepreneurship, strengthen your skills in innovation and build a key professional network.
INSEEC supports you
Personalized support in your search for a work-study program in a start-up or digital transformation, with dedicated services.
Jobs dating
Monthly meetings with partner companies from the innovation, tech, and consulting ecosystem to help you land your digital work-study program.
Match’Up
Thousands of work-study programs and internships in start-ups, scale-ups, consulting, and companies undergoing digital transformation.
Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to help you launch your business.
Coaching Workshop
Weekly group or individual workshops: self-confidence, resumes, interviews, cover letters, professional conduct, LinkedIn, stress management, etc.
Business
What are the career opportunities after an MSc Start-Up & Digital Transformation?
The MSc Start-Up & Digital Transformation opens up entrepreneurial opportunities in strategic consulting and digital change management, with rapid progression to management positions or company creation.
Application
What are the admission requirements for the MSc Start-Up & Digital Transformation?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining a Bac +3 diploma (university bachelor’s degree, professional bachelor’s degree, Bachelor’s degree, BUT), i.e. 180 ECTS credits. The course lasts two years.
- Apply using the online application form.
Admission to 2nd year
- Open to students who have completed or are in the process of completing a degree at Bac +4 level (Master 1, MSc 1, business school or engineering degree), i.e. 240 ECTS credits. The course lasts one year. Application via the online form.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the MSc Start-Up & Digital Transformation?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 490€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
Visit us at
Our MSc events
Event type
Campus
-
MSc
21/01
Open House Days in Toulouse
-
MSc
21/01
Open House Days in Online
-
MSc
24/01
Campus Days in Chambéry
FAQ
All you need to know about the MSc Start-Up & Digital Transformation
Key questions about the MSc Start-Up & Digital Transformation. Need more information? Our teams will be happy to talk to you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
What soft skills are developed as a result of an MSc Start-Up & Digital Transformation?
The programme develops the necessary soft skills such as :
- creativity ;
- initiative ;
- measured risk-taking ;
- agility ;
- resilience ;
- leadership ;
- the ability to pitch and convince ;
- project teamwork.
These soft skills are essential for a successful entrepreneurial career or for supporting innovation in large organisations where digital transformation is at the heart of the strategic challenges facing the digital economy.
Is it possible to do work-study during the INSEEC MSc Start-Up & Digital Transformation?
Yes, sandwich courses are strongly encouraged and form the core of the school’s teaching. Students can sign apprenticeship or professionalisation contracts with start-ups, scale-ups, consultancies or innovation departments.
Depending on the campus, there are a number of apprenticeship options. Apprenticeships enable you to finance your studies and gain the experience you need in the digital ecosystem.
Is the INSEEC Start-Up & Digital Transformation MSc recognised by the State?
Yes, the Master of Science Start-Up & Digital Transformation delivers a level 7 RNCP qualification in ‘Business and Organisation Management’ (number 40353), recognised by France Compétences and the Ministry of Employment. This professional certification attests to the quality of the training provided and helps students enter the job market in the field of entrepreneurship and digital technology.
The school also offers personalised courses to support each professional project.
What support services are available for students?
The Corporate Relations and Alumni Department supports students in their search for work-study placements and jobs through monthly job-dating sessions, pitch and business plan coaching workshops and a platform of job offers from partner companies (Match’Up).
An entrepreneurial support brochure is handed out, with access to incubators on several campuses.
Students benefit from personalised mentoring to help them develop their business start-up project and access the human resources they need to launch their business.
What is the admission process for the MSc Start-Up & Digital Transformation?
Applicants must submit an online application including CV, covering letter and transcripts. The school’s teaching team then examines the application and invites applicants to a selection interview to assess their career plans, their entrepreneurial motivation and their appetite for innovation.
What student clubs or networks are available to students on this programme?
Students have access to :
- INSEEC incubators on several campuses (La FabriK);
- entrepreneurship and innovation clubs;
- a vast network of 115,000 graduates, including many entrepreneurs and start-up managers.
Regular networking events offer the opportunity to meet investors, business angels and key players in the French and international start-up ecosystem. The programme also includes masterclasses with successful entrepreneurs from the Group’s schools.
What is the duration of an INSEEC MSc Start-Up & Digital Transformation?
The duration varies according to the level of admission: two years for holders of a Bac +3 who apply for the first year, and one year for holders of a Bac +4 who enter the second year directly.
Courses are taught in French with modules in English to develop international expertise in innovation and digital entrepreneurship. The main content of the programme incorporates the latest trends in the digital economy and the tools associated with this field.
What types of entrepreneurial projects can be developed on the programme?
The Master of Science in Start-Up & Digital Transformation supports all types of projects:
- creation of tech start-ups ;
- e-commerce ;
- mobile applications ;
- SaaS ;
- marketplace ;
- social or environmental innovations.
Incubators provide an ideal framework for testing your business model, meeting mentors and benefiting from personalised support with the necessary human and financial resources. Some great success stories have emerged from this entrepreneurial ecosystem developed by the INSEEC group’s schools.
How does the programme integrate artificial intelligence and emerging technologies?
The programme incorporates the latest technological innovations:
- artificial intelligence ;
- machine learning ;
- blockchain ;
- IoT ;
- automation.
Students learn to identify the opportunities offered by these technologies to create new business models or transform existing organisations.
This technical expertise combined with strategic vision prepares students for the jobs of tomorrow in a constantly evolving digital economy. The core content also covers data management and cybersecurity, skills that are essential in any digital specialisation.
Is there an active INSEEC alumni network to help with professional integration?
Yes, INSEEC has a network of 115,000 active graduates worldwide. This network includes many entrepreneurs, start-up founders, investors and digital transformation consultants.
Alumni facilitate access to employment and offer mentoring and co-founding opportunities for entrepreneurial projects. Alumni events organised throughout the year help to develop valuable professional contacts in the start-up and digital ecosystem.
The school also offers continuing education courses for graduates wishing to acquire new skills and keep abreast of technological developments.
Made for you
Our other MSc courses
Specializations
Campus
-
- 1st year postgraduate
- 3rd year undergraduate
MSc Start-Up & Digital Transformation
-
- 1st year postgraduate
- 3rd year undergraduate
MSc Risk Management, Control & Compliance
-
- 1st year postgraduate
- 3rd year undergraduate
MSc Marketing & Brand Managment
-
- 1st year postgraduate
- 3rd year undergraduate
MSc Outdoor Sports Marketing & Customer Experience
-
- 1st year postgraduate
- 3rd year undergraduate
MSc Sport Marketing & Customer Experience
-
- 1st year postgraduate
- 3rd year undergraduate
MSc Digital Marketing & E-Commerce