Master of Science in Sports Marketing & Customer Experience

The MSc Sport at INSEEC Bordeaux trains professionals capable of managing ambitious projects in the world of sport business. You'll develop practical expertise in sports management, marketing, sponsorship, event management, sports law and organizational management. You'll learn to anticipate changes in the sector, enhance the value of a brand or event, and position yourself as a committed and credible player. In Bordeaux, a dynamic, cultural city with a passion for sport, you'll benefit from an environment conducive to learning and innovation. You'll work in a lively ecosystem, close to professional clubs, institutional players and major sporting events.
No, no written exam is required. To join the MSc Sport program at INSEEC Bordeaux, all you need to do is submit an application, followed by a personal interview. This interview will enable us to assess your motivation, your career plans and your willingness to invest in a field-oriented training program. At INSEEC, we value your ability to think ahead, your curiosity and your ambition. Your career path should not be linear, but coherent and sincere.
Yes, work-study programs are available for both years of the program. It enables you to test your knowledge against the realities of the corporate world, take on responsibilities and refine your professional attitude. INSEEC Bordeaux supports you with : a network of partner companies and institutions in the sports, events and communications sectors; workshops to help you structure your profile, enhance your experience and succeed at interviews. It's an effective way to gain autonomy, confidence and employability.
The MSc Sport is taught on the INSEEC Bordeaux campus, located in the Chartrons district, at the heart of a hub of economic and cultural innovation. This modern, connected setting offers collaborative work spaces, a rich student life and direct links with the professional world. You'll work in a stimulating environment, where learning takes place both in the classroom and in the field.
Yes, you'll be working on international case studies, interacting with industry experts and considering internships abroad. You'll develop an agile profile, focused on the global challenges of sport business and ready to seize opportunities beyond national borders.
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