Master of Science in Sports Marketing & Customer Experience

Master of Science Outdoor Sports Marketing and Customer Experience

The MSc Sport program at INSEEC Chambéry is set in a unique natural environment, between lake and mountains, at the heart of a sports region par excellence. This program prepares you to enter the world of sports business, developing solid skills in marketing, project management, events management, sponsorship and sports law. In Chambéry, you'll be close to a wide range of sports facilities: ski resorts, professional clubs, outdoor events... The local ecosystem encourages concrete projects, partnerships and hands-on learning. You'll learn to manage sports initiatives with method, strategic sense and sensitivity to the sector's societal challenges.
No, entry to the MSc Sport at INSEEC Chambéry does not require a written entrance exam. Admission is based on an application, followed by an individual interview. This interview will help us to better understand your project, evaluate your motivation and assess your ability to commit to a professional training program. The teaching team is looking for passionate, dynamic profiles, capable of combining rigor and creativity in a fast-changing sector.
Yes, the MSc Sport is a two-year sandwich course. You alternate between classes at the school and assignments in the company, enabling you to : put what you've learned into practice in a real-life professional setting; strengthen your employability and build a credible, operational profile. INSEEC supports you throughout your program with : a network of partner companies in the sports, events and communications sectors; workshops to help you prepare job applications and assert your professional position.
Training takes place on the INSEEC Chambéry campus in Le Bourget-du-Lac. Modern, on a human scale and set in exceptional natural surroundings, this campus offers ideal conditions for learning, cooperation and involvement. You'll study in a stimulating environment, with expert speakers and real-world projects.
Yes, the program offers an international outlook through case studies, English courses and the possibility of an internship abroad. In this way, you develop an understanding of the global challenges of sport business, and prepare to evolve in multicultural environments. At INSEEC Chambéry, you learn to act locally, but think globally.
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