RNCP Certification
RNCP – Communication and Digital Marketing Manager
Summary
What is the RNCP Manager in Data Marketing professional qualification?
Professional certification as ” Manager of Communication and Digital Marketing “, NSF code 312, awarded by INSEEC MSc (CEE-SO, CEE-RA, CEFAS, MBA INSTITUTE, CEE-M, CEE-OUEST), registered under number 39592 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on1 October 2024.
Certification is awarded by capitalising on all the blocks of skills. Each skill in a block must be confirmed in order to obtain the block of skills. Partial validation of a block is not possible.
What is an RNCP qualification?
An RNCP qualification is a recognised professional certification registered in the Répertoire National, created and validated by the State, which attests to the skills required to practise a profession.
- Certification required by companies
Skills
Blocks of skills
In response to the needs of companies identified on the market, the training offered by INSEEC prepares students for the following skill sets:
- Design the digital marketing and communications strategy in line with the company’s overall strategy
- Managing digital marketing campaigns
- Designing and deploying the digital communications policy
- Manage digital projects in agile mode and manage teams
Click here for a list of all the skills covered by the directory.
One of the following optional sector blocks may be added to these common blocks of skills:
- Coordinating and deploying the e-commerce strategy
- Coordinating and deploying the media relations and influence strategy
- Coordinating and implementing the advertising and strategic planning strategy
Description of the methods for acquiring certification by capitalisation of blocks of skills and/or by correspondence
Certification is obtained by :
- Validation of four blocks of skills common to all courses (a mark of 10/20 or higher in each block of skills)
- A minimum of 132 days in a company during the second year of the course (MSc2)
RNCP requirements
What are the requirements
for this title?
The conditions for access to the certification scheme (excluding VAE) are :
- For entry into4th year (MSc1): Have completed a level 6 qualification, Bachelor’s degree or equivalent in the field of marketing, business, communication or typical technical training in digital. Must have a professional level of English for the English-speaking programme.
- For entry into the 5th year (MSc2) : Must have completed a Level 6, Master 1 or equivalent in the field of marketing. Candidates must demonstrate their mastery of the digital field during the selection interview. They must have a professional level of English for the English-speaking programme.
What are the assessment procedures?
Case studies, Individual and group projects, Workplace situations
Goals of the RNCP
What are the goals
of this title?
The Digital Marketing and Communication Manager plays a key role in developing and implementing a multi-channel marketing strategy. Using digital tools such as the web and social networks, they aim to improve the company’s positioning and brand image.
This professional acts as a catalyst for growth, thanks to his ability to analyse and forecast in the short, medium and long term. They draw up strategic and operational action plans, taking into account human, material and financial resources, as well as regulatory constraints. Their approach also incorporates corporate social responsibility (CSR) and ethical issues, by ensuring the accessibility of media, the environmental impact of recommendations, and the management of service providers.
Working closely with other departments, such as Sales, Data Protection (DPO) and Legal, they ensure that their choices meet internal needs and the reality on the ground.
To optimise digital marketing campaigns, they constantly monitor their environment and make strategic recommendations. They supervise the deployment of digital communication initiatives, ensuring that they are consistent and effective.
The Communication and Digital Marketing Manager adopts a continuous improvement approach, being responsible for the performance of the actions taken and reporting to management.
Management and project management skills are essential for success in this role.
Finally, in terms of interpersonal skills, they must be proactive, creative and autonomous, capable of making informed decisions and managing the unexpected. Their curiosity translates into active monitoring and a commitment to keeping their skills up to date in a constantly evolving sector.
In response to business needs
Web technologies and the widespread availability of these technologies have had a lasting impact on consumer behaviour, while offering companies new ways of interacting with them.
We have created this specialist programme to meet the huge skills needs of companies in the digital economy and to prepare young professionals to capitalise on new practices and anticipate future technologies and developments.
With a balanced mix of conceptual and methodological input, perspective and practical application, this course brings together marketing specialists from the best agencies as well as the biggest players in the sector.
Business
What jobs can you do with this RNCP certification ?
The following is a non-exhaustive list of the different occupations in which holders of the certificate can work:
Our training courses
Find out about all the courses linked to this RNCP qualification
MSc – Communication, Influence Marketing & Press Relations
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4
MSc – Communication, Advertising & Digital Strategy
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4