RNCP Certification
RNCP – Data Marketing Manager
Summary
What is the RNCP Manager in Data Marketing professional qualification?
Professional certification as ” Data Marketing Manager “, NSF codes 312 and 316, awarded by INSEEC MSc (CEE-SO, CEE-RA, CEFAS, CEE-OUEST, CEE-M, MBA INSTITUTE), registered under number 39591 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on1 October 2024.
Certification is awarded by capitalising on all the blocks of skills. Each skill in a block must be confirmed in order to obtain the block of skills. Partial validation of a block is not possible.
What is an RNCP qualification?
An RNCP qualification is a recognised professional certification registered in the Répertoire National, created and validated by the State, which attests to the skills required to practise a profession.
- Certification required by companies
Skills
Blocks of skills
In response to the needs of companies identified on the market, the training offered by INSEEC prepares students for the following skill sets:
- Design and deploy the company’s data-driven marketing strategy
- Implement data projects in agile mode to support transformation
- Steering the strategy for collecting, cleansing and analysing company data
- Adding value to data, proposing recommendations and supporting decision-making
Click here for a list of all the skills covered by the directory.
Description of the methods for acquiring certification by capitalisation of blocks of skills and/or by correspondence
Certification is obtained by :
- For entry into4th year (MSc1): hold a level 6 qualification (such as a bachelor’s degree) and have completed 180 ECTS in marketing, business, communication, data analysis, statistics or mathematics.
- For entry into the 5th year (MSc2): hold a level 6 qualification (Master 1 type) and have completed 240 ECTS in the field of marketing. Candidates must demonstrate their mastery of data analysis or statistics at the selection interview.
RNCP requirements
What are the requirements
for this title?
The conditions for access to the certification scheme (excluding VAE) are :
- For entry into4th year (MSc1): hold a level 6 qualification (such as a bachelor’s degree) and have completed 180 ECTS in marketing, business, communication, data analysis, statistics or mathematics.
- For entry into the 5th year (MSc2): hold a level 6 qualification (Master 1 type) and have completed 240 ECTS in the field of marketing. Candidates must demonstrate their mastery of data analysis or statistics at the selection interview.
What are the assessment procedures?
Case studies, Individual and group projects, Workplace situations
Goals of the RNCP
What are the goals
of this title?
Today’s Data Marketing Manager occupies a key position in the exploitation and enhancement of marketing and sales data within companies. They work with general management as well as marketing and sales departments to optimise their performance.
To succeed, these professionals need to adopt a strategic vision of their environment. This involves in-depth analysis of the environment, particularly through active monitoring. They are able to identify business issues and translate them into relevant performance indicators. Through their analyses, they extract essential insights that enable them to formulate both strategic and operational recommendations for their management and teams.
The Data Marketing Manager is also responsible for the collection, quality and use of data. Mastery of RGPD regulations is essential, as is an awareness of the ethical issues surrounding data. In addition, they need to have a wide range of technical skills to steer the data analysis strategy and play an active part in its implementation.
The cross-disciplinary dimension of this job also requires project management and team management skills. They need to know how to run meetings, plan and coordinate projects, draw up specifications, manage budgets and draw up process documents. Mastery of agile methods is particularly appreciated by companies. A good communicator, the Manager needs to adapt his or her discourse according to the audience, whether in drafting documents or in presenting results.
For a consultant, managing commercial relationships and improving customer satisfaction are also essential skills.
In terms of interpersonal skills, a Data Marketing Manager needs to be rigorous, organised and a good teacher, as well as having an analytical and synthetic mind. Open-mindedness and creativity are valuable assets when it comes to proposing innovative solutions.
In response to business needs
Web technologies and the widespread availability of these technologies have had a lasting impact on consumer behaviour, while offering companies new ways of interacting with them.
We have created this specialist programme to meet the huge skills needs of companies in the digital economy and to prepare young professionals to capitalise on new practices and anticipate future technologies and developments.
With a balanced mix of conceptual and methodological input, perspective and practical application, this course brings together marketing specialists from the best agencies as well as the biggest players in the sector.
Business
What jobs can you do with this RNCP certification ?
The following is a non-exhaustive list of the different occupations in which holders of the certificate may be employed:
Our training courses
Find out about all the courses linked to this RNCP qualification
MSc – Manager in Data Marketing
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4