RNCP Certification
RNCP – Marketing and Brand Strategy Manager
Summary
What is the RNCP Marketing and Brand Strategy Manager professional qualification?
Professional certification as ” Marketing and Brand Strategy Manager “, NSF code 312, awarded by INSEEC MSc (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE), registered under number 38597 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on 9 February 2024.
Certification is awarded by capitalising on all the blocks of skills. Each skill in a block must be confirmed in order to obtain the block of skills. Partial validation of a block is not possible.
What is an RNCP qualification?
An RNCP qualification is a recognised professional certification registered in the Répertoire National, created and validated by the State, which attests to the skills required to practise a profession.
- Certification required by companies
Skills
Blocks of skills
In response to the needs of companies identified on the market, the training offered by INSEEC prepares students for the following skill sets:
- Designing the marketing strategy and developing the brand
- Managing brand strategy
- Deploy and implement the marketing strategy in project mode
- Managing teams for performance
Click here for a list of all the skills covered by the directory.
Description of the methods for acquiring certification by capitalisation of blocks of skills and/or by correspondence
Certification is obtained by :
- Validation of four blocks of skills common to all courses (a mark of 10/20 or higher in each block of skills).
- A minimum of 132 days in a company during the second year of the course (MSc 2).
RNCP Requirements
What are the requirements
for this qualification?
The conditions for access to the certification scheme (excluding VAE) are :
- For entry into4th year (MSc1): 180 ECTS (level 6, Bachelor’s degree or equivalent) in marketing, business, management or communication. They must have a professional level of English for the English-speaking programme.
- For entry to the 5th year (MSc2): 240 ECTS (level 6, Master 1 or equivalent) in marketing. They must have a professional level of English for the English-speaking programme.
Executive training is subject to specific pre-requisites and professional experience is taken into account.
Goals of the RNCP
What are the goals
of this title?
The Marketing and Brand Strategy Manager’s role is to manage and develop the capital of a brand or brand platform.
He or she defines the brand identity, manages and develops awareness of one or more brands and their ranges or products across all media (on and offline) and distribution channels.
As the person in charge of developing the brands or the range of products and services, it is their job to ensure that the offer is inclusive and accessible, and that it is adapted to the target audience.
They need to master the fundamentals of marketing, but also be able to develop and implement a holistic brand strategy. Large companies are always looking for brand management professionals to ensure consistency, differentiation and relevance in the marketplace, and often have dedicated brand management departments.
Brand management is particularly important for SMEs, as they too are heavily dependent on the image of their brand. A positive reputation is a major asset for an SME, while poor brand management can have more pronounced consequences because of the smaller size and proximity to customers.
The marketing and brand strategy manager may be involved in the company’s entire value chain, including product launch, marketing, communication and distribution. He or she ensures that the brand is consistent with the company’s overall media strategy and that the products and services grouped under one or more of the company’s brands are correctly positioned.
They need to have strong analytical skills, so that they have a good grasp of all the challenges facing the market; they need to be creative, so that they can steer new campaigns and take part in the development of new products.
In response to business needs
Marketing and Brand Strategy Managers work in all business sectors, in large companies as well as French and foreign SMEs, subsidiaries of multinationals, consultancies and service providers, local authorities and associations. They may also work as consultants.
The activity varies according to the sector, the size of the structure and the scope of the population managed. Tasks also vary depending on whether the organisation has dedicated marketing, communication and sales departments.
In large companies, the segmentation of marketing positions is more pronounced and the Marketing and Brand Strategy Manager will be able to hold brand manager positions, ensuring the coherence of the product, service and brand offering.
In smaller companies, marketing functions have a broader scope. The Manager will also provide significant added value, given the strong dependence of SMEs and SMIs on brand image.
Business
What jobs can you do with this RNCP qualification?
The following is a non-exhaustive list of the different occupations in which holders of the certificate can work:
Our training courses
Find out about all the courses linked to this RNCP qualification
MSc – Marketing, Communication & Brand Strategy
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4