RNCP Certification
RNCP – Marketing and Communication Project Manager
Summary
What is the RNCP marketing and communication project manager professional qualification?
The level 6 (EU) ” Marketing Communication Project Manager ” professional qualification, NSF code 312, 320, is awarded by the INSEEC Bachelor (CEFAS, CEE-Ouest, MBA INSTITUTE, CEE-RA, CEE-SO) and registered under number 38605 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated 09/02/2024.
What is an RNCP qualification?
An RNCP qualification is a recognised professional certification registered in the Répertoire National, created and validated by the State, which attests to the skills required to practise a profession.
- Certification required by companies
Skills
Blocks of skills
Professional certification is used to prepare blocks of skills:
- Block 1 – Participate in defining the company’s or organisation’s marketing strategy
- Block 2 – Designing and implementing a marketing communication project
- Block 3 – Defining and managing the budgetary aspects of a marketing and communication project
- Block 4 – Managing a marketing and communications team in project mode
Click here for a list of all the skills covered by the directory.
VALIDATION OF THE CERTIFICATION IS OBTAINED BY CAPITALISING ON FOUR BLOCKS OF SKILLS COMMON TO ALL THE PATHWAYS AS WELL AS A BLOCK OF PROFESSIONALISATION DEPENDING ON THE CANDIDATE’S PATHWAY
In addition to the four common skill blocks for the qualification, there is also a sector-specific professionalisation option to choose from:
- Digital marketing
- Communication
- events
- Product development
Description of the methods for acquiring certification by capitalisation of blocks of skills and/or by correspondence
Certification is obtained by :
- Validation of four blocks of skills common to all courses (a mark of 10/20 or higher in each block of skills)
- A minimum of 132 days in a company during the second year of the course (MSc 2)
RNCP Requirements
What are the requirements
for this title?
The conditions for access to the certification scheme (excluding VAE) are :
- Admission to the first year: holders of a baccalauréat (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognised as level 4.
- Inclusion in the second year: 60 ECTS must have been validated in a sector considered to be identical in terms of skills to that of the course, or 120 ECTS must have been validated in a management science environment.
- Entry into third year: 120 ECTS or level 5 in a sector considered to be identical in terms of skills to that of the course or 180 ECTS in a management science environment.
Goals of the RNCP
What are the goals
of this title?
The “Marketing Communication Project Manager” qualification is designed to meet companies’ needs for professionals with a multi-disciplinary knowledge (management/management/law/commerce/ESR) of today’s business world and a solid background in marketing and communication.
The Marketing Communication Project Manager is capable of studying the market, participating in the strategic orientations of the company in which he/she is working, carrying out marketing communication audits, taking charge of marketing communication projects carried out on a cross-functional basis using a methodology based on the coordination of each person’s tasks and the achievement of objectives, managing the budget allocated to him/her and making the necessary adjustments for the continuous improvement of his/her work and that of his/her team working in project mode.
The Marketing Communication Project Manager has skills in marketing (more specifically, product development), digital marketing (more specifically, launching web campaigns and managing digital media) and communication (in all its forms: offline, online, corporate, events).
Business
What jobs can you do with this RNCP qualification?
The following is a non-exhaustive list of the different occupations in which holders of the certificate can work:
Our training courses
Find out about all the courses linked to this RNCP qualification
Bachelor’s degree in marketing and communication project management
RNCP level 6 certified by the Ministry of Employment
Admission Bac/bac+1/+2
Bachelor Digital marketing
RNCP level 6 certified by the Ministry of Employment
Admission Bac/bac+1/+2
Bachelor’s degree in marketing, communication and events
RNCP level 6 certified by the Ministry of Employment
Admission Bac/bac+1/+2