RNCP certification
RNCP – Sales and marketing development manager
Summary
What is the RNCP Sales and Marketing Development Officer professional qualification?
Level 6 (EU) “Sales and Marketing Development Officer” professional qualification, NSF code 312, awarded by ADEFI (INSEEC Bachelor) and EDUCSUP and registered under number 38025 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated 20/09/2023.
Certification is awarded by capitalising on all the blocks of skills. Each skill in a block must be confirmed in order to obtain the block of skills. Partial validation of a block is not possible.
What is an RNCP qualification?
An RNCP qualification is a recognised professional certification registered in the Répertoire National, created and validated by the State, which attests to the skills required to practise a profession.
- Certification required by companies
Skills
Blocks of skills
In response to the needs of companies identified on the market, the training offered by INSEEC prepares students for the following skill sets:
- Block 1 – Implementing an omnichannel marketing plan
- Block 2 – Developing and monitoring multi-channel sales
- Block 3 – Managing a sales and marketing team
Click here for a list of all the skills covered by the directory.
RNCP requirements
What are the prerequisites
for this qualification?
The conditions for access to the certification scheme (excluding VAE) are :
- Admission to the first year: holders of a baccalauréat (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognised as level 4.
- Inclusion in the second year: 60 ECTS must have been validated in a sector considered to be identical in terms of skills to that of the course, or 120 ECTS must have been validated at level 5 or equivalent in the field concerned.
- Entry into the third year: 120 ECTS or level 5 in a sector considered to be identical in terms of skills to that of the course, or 180 ECTS at level 5 or equivalent in the field concerned.
Goals of the RNCP
What are the Goals
of this title?
The Sales and Marketing Development Officer is involved in all stages of marketing a good or service: from market research to sales, including marketing strategy, commercial communication, negotiation and customer relations. The website, e-commerce and social networks are essential tools for developing your business.
The “Sales and Marketing Development Manager” in a VSE/SME or large group is a generalist who juggles “traditional” sales AND marketing techniques with fast-growing digital techniques.
Its primary objective is to help increase the company’s sales. Digital technology, which is not a skill in itself, is now essential to a company’s commercial development, as it is a tool for capturing customers or data that will be transformed into commercial information with a view to developing sales by the sales teams.
Business
What jobs can you do with this RNCP certification ?
The following is a non-exhaustive list of the different occupations in which holders of the certificate may be employed:
Our training courses
Find out about all the courses linked to this RNCP qualification
Bachelor in real estate
RNCP level 6 certified by the Ministry of Employment
Admission Bac/Bac+1/+2