Bachelor Digital
INSEEC’s Bachelors in Digital opens the door to solid careers in the digital sector, with opportunities in major cities such as Paris, Lyon and Marseille.
- Obtain an RNCP level 6 qualification
- Take advantage of a national and international professional network
- Learn from digital experts
- Showcase your skills through practical projects
companies in the digital sector
average annual remuneration for a content manger
growth in the sector
jobs in France
What is a Digital Bachelor at INSEEC?
The Bachelor Digital programme trains you in digital professions and new technologies, in a rapidly expanding sector. You’ll explore the basics of digital marketing, online communication, e-commerce and project management, while developing your creativity and your mastery of digital tools.
This digital specialisation teaches you to design effective strategies, analyse data and manage multi-channel campaigns. Thanks to practical projects, work placements, sandwich courses and support from experts, you’ll gain practical experience that recruiters are looking for.
Whether you study digital studies in Paris, at the heart of tech companies, in Lyon with its innovation ecosystem or in Bordeaux with its digital dynamism, each campus immerses you in a connected, creative environment focused on the professions of the future. This specialisation is also offered on the Chambéry, Rennes, Marseille and Toulouse campuses, as well as online.
INSEEC’s Bachelor Digital allows you to choose from several complementary specialisations, to develop expertise adapted to the different digital professions and the needs of connected companies. Find out more below.
Digital Marketing
Strategies for a connected world
Digital marketing encompasses the techniques used to promote a brand, product or service online. You will learn how to design multi-channel campaigns, optimise visibility on search engines and exploit digital advertising tools. This specialisation prepares you to analyse performance, adjust strategies and maximise return on investment. Job opportunities include digital marketing manager, traffic manager or acquisition manager.
Community Management
Creating and leading communities
Community management involves developing and engaging an audience on social networks. You will learn how to create attractive content, manage a brand’s online reputation and interact with a community. This specialisation trains you to define an editorial line, monitor performance and use digital monitoring tools. Career opportunities include positions as community manager, social media manager or digital communications manager.
Data Management
Exploiting and adding value to data
Data management is based on the collection, analysis and interpretation of data to guide decision-making. You will develop skills in database management, statistical processing and the visualisation of results. This specialisation teaches you how to transform raw information into optimisation levers for businesses. Jobs available include data analyst, CRM manager or marketing research manager, all of which are essential in a world driven by data.
Our training courses
Digital Bachelors at INSEEC
Digital Bachelors prepare you for key jobs in digital technology and digital transformation. Combine hands-on learning, work experience and innovation to build a connected and progressive career.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Digital Marketing
Testimonials
What our students say
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Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
Valentine B.Assistante communication
The professions
Career opportunities for a Digital Bachelor’s degree
Bachelors in Digital offer access to key professions in marketing, communication and data, with rapid integration and prospects for development in a constantly evolving sector.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Campus de Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
Campus de Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Campus de Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
Bachelor Wine
INSEEC’s Bachelor’s in Wine trains experts in the sector, ready to work in the major wine-growing areas, from Bordeaux to Beaune, from Paris to Lyon.
Bachelor Sport
INSEEC’s Bachelor in Sport prepares experts capable of managing sports projects and events, from Paris to Lyon and Bordeaux.
Bachelor Human Resources
INSEEC’s Bachelor in Human Resources trains experts in human development, ready to support talent and organisations in Paris, Lyon or Bordeaux.
Bachelor Luxury
INSEEC’s Luxury Bachelors prepare the talents sought after by luxury houses, trained on our campuses in Paris, Lyon, Bordeaux and Marseille.
Bachelor International
INSEEC’s International Bachelors prepare professionals who are open to the world, capable of working in France’s major economic centres, from Paris to Marseille, via Lyon and Bordeaux.
Bachelor Real Estate
INSEEC’s Bachelors in Real Estate pave the way for solid careers in a buoyant sector, accessible from Bordeaux, Paris, Lyon, Chambéry and Marseille.
Bachelor Business
INSEEC’s Business Bachelors train versatile, employable people to work in France’s major cities and adapt to international business environments.
Bachelor of Communication
INSEEC’s Bachelor’s degree in Communication prepares agile professionals ready to work in the major student and economic centres of Paris, Lyon, Bordeaux and Marseille.
Bachelor Marketing
INSEEC’s Marketing Bachelor programme trains agile professionals capable of creating and managing strategies, from Paris to Lyon to Bordeaux.
Bachelor Finance
INSEEC’s Finance Bachelors train sought-after professionals capable of working in France’s major economic centres, from Paris to Lyon and Bordeaux.
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Discover the Bachelor events
Event type
Campus
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Bachelor
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Open House Days in Bordeaux
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Bachelor
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Open House Days in Rennes
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Bachelor
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Open House Days in Paris
FAQ
Questions about INSEEC’s Bachelors in Digital?
The top questions asked about INSEEC’s Digital specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Digital
What are the advantages of a Digital Bachelor’s degree for your future career?
The Digital Marketing Bachelor offers you a set of skills that are immediately operational, a state-recognised level 6 RNCP qualification, corresponding to 180 ECTS credits, and a strategic vision of digital business. This professionally-oriented programme makes it easier for you to enter the job market and opens the door to further study at Master’s or MSc level.
Do you need to be creative to succeed in a Digital Bachelor’s degree?
Students who are curious, motivated by digital and business issues, and able to work in a team are particularly successful. A taste for creative and analytical work is an asset. You need to have completed 1 or 2 years of higher education.
Is the specialisation available as a parallel admission?
Yes, it is open by application in 2ᵉ or 3ᵉ year, depending on your post-bac course. All equivalences and acquired skills are taken into account for admission.
Are digital professions really recruiting young graduates?
Yes, the integration rate is high. Thanks to work placements and sandwich courses, you can put your knowledge into practice and meet the needs of the digital market.
Does specialisation include professional qualifications or specific tools?
Yes, the programme includes validation of a recognised RNCP qualification and courses dedicated to digital tools (SEO, SEA, analytics), which are essential for the market.
Is the INSEEC Digital Bachelor possible as a sandwich course?
Yes, this is a sandwich course. It allows you to apply your knowledge in the workplace, reinforce your work in real-life conditions and improve your career prospects with an excellent employment rate.
What is the profile of successful Bachelor Digital students?
Students with a bachelor’s degree, who are motivated by digital and business issues, and who have a creative mind and strategic vision, do particularly well. Enjoying teamwork is essential for this bachelor’s degree in digital marketing.
Is it possible to work abroad with the INSEEC Digital Bachelor?
Yes, internships and certain courses in English facilitate an international career. You will develop a strategic approach and an openness to the world that are essential in the digital sector.
Are there any professional speakers or experts from the sector?
Yes, specialists in digital marketing, communications and e-commerce lead sessions, sharing their experience and knowledge to enrich your learning both academically and professionally.
Is digital a sector for the future?
Yes, this Bachelor’s degree in Digital Marketing provides training in a booming sector, driven by the digital transformation of all professions. Companies are actively looking for people who can acquire new skills, adapt their strategies to technological developments, exploit data, optimise their online visibility and manage innovative digital projects.
With the rise of artificial intelligence, e-commerce and influencer marketing, there are a wide range of job opportunities, both in France and abroad.