Bachelor Business
INSEEC’s Business Bachelors train versatile, employable people to work in France’s major cities and adapt to international business environments.
- Develop internationally recognised expertise
- Integrate the best financial departments quickly
- Benefit from an extensive professional network
- Training available in 7 cities
managers employed in business functions
Average salary for a salesperson in France
fastest-growing business line in 2024
of job vacancies are in sales and marketing
What is a Bachelor Business at INSEEC?
INSEEC’s Bachelor of Business is a comprehensive course that teaches you to understand how companies work and to master the levers of their development. You will learn the basics of management, marketing, administration and strategy, as well as market analysis and project management.
Designed to get you up and running quickly, this programme develops your decision-making, communication and team management skills, in a context that is open to the international environment and the realities of the business world. Thanks to dynamic courses, practical projects and work placements, you’ll gain solid experience that recruiters can use to your advantage.
Whether you are studying business in Paris, at the centre of major economic centres, in Lyon with its entrepreneurial fabric or in Bordeaux, a city renowned for its quality of student life, each campus offers you a stimulating environment, conducive to projects and professional integration. The course is also offered on the Chambéry, Rennes, Marseille and Toulouse campuses.
INSEEC’s Bachelor Business offers several courses to adapt your training to your professional ambitions. Find out more about the different courses below.
Business Development
An engine of growth for businesses
Business development involves identifying new opportunities, creating strategic partnerships and developing the customer portfolio. You will learn how to analyse a market, devise prospecting strategies and negotiate with a variety of contacts.
This area prepares you to work closely with marketing and sales teams to support the growth of organisations.
Career opportunities include positions as business developers, sales managers or partnership managers, with real prospects of progressing to managerial positions.
Business Sport Option
Strategy and management of sports activities
The Business Sport specialisation prepares you for careers in marketing, sponsorship and sports events. You will learn to manage projects, develop partnerships and promote organisations in a fast-growing sector. There is an option with a focus on the ski business. This unique opportunity prepares you to work in clubs, federations and agencies as well as in the heart of Alpine resorts, combining a passion for sport with management skills.
Bachelor Online programme
Flexible, connected training
The Bachelor Business Online enables you to follow the entire specialisation at a distance, while benefiting from the same quality of learning and support as on physical campuses.
Thanks to an organisation designed to adapt to your pace, you can alternate video-conferencing lessons, digital resources and collaborative projects with your peers. This formula offers real flexibility so that you can combine your studies with a job or international mobility, while remaining fully integrated into the student community.
You will develop your skills in business development, with the opportunity to undertake work placements or periods in companies anywhere in France or abroad.
Our training courses
Business Bachelors at INSEEC
Business Bachelors offer a variety of specialisations to develop your management and business skills. Alternate theory and practice and choose the course that matches your ambitions.
Campus
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Business Development
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- 2nd year undergraduate
Bachelor’s degree in Business Unit Management
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Online – Business Development
Testimonials
What our students say
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INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
Lisa B.
The professions
Career opportunities for a Bachelor’s degree in Business
Business Bachelors open the way to a wide range of careers in business, management and development, with rapid professional integration and solid prospects for development in France and abroad.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Rejoignez un campus historique et vivant
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Campus de Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
Campus de Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Campus de Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Campus de Online
Study wherever you want
Access all our courses and support from our teams from home, with the same quality of experience as in-person.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
Bachelor Wine
INSEEC’s Bachelor’s in Wine trains experts in the sector, ready to work in the major wine-growing areas, from Bordeaux to Beaune, from Paris to Lyon.
Bachelor Sport
INSEEC’s Bachelor in Sport prepares experts capable of managing sports projects and events, from Paris to Lyon and Bordeaux.
Bachelor Human Resources
INSEEC’s Bachelor in Human Resources trains experts in human development, ready to support talent and organisations in Paris, Lyon or Bordeaux.
Bachelor Luxury
INSEEC’s Luxury Bachelors prepare the talents sought after by luxury houses, trained on our campuses in Paris, Lyon, Bordeaux and Marseille.
Bachelor International
INSEEC’s International Bachelors prepare professionals who are open to the world, capable of working in France’s major economic centres, from Paris to Marseille, via Lyon and Bordeaux.
Bachelor Real Estate
INSEEC’s Bachelors in Real Estate pave the way for solid careers in a buoyant sector, accessible from Bordeaux, Paris, Lyon and Marseille.
Bachelor Digital
INSEEC’s Bachelors in Digital opens the door to solid careers in the digital sector, with opportunities in major cities such as Paris, Lyon and Marseille.
Bachelor of Communication
INSEEC’s Bachelor’s degree in Communication prepares agile professionals ready to work in the major student and economic centres of Paris, Lyon, Bordeaux and Marseille.
Bachelor Marketing
INSEEC’s Marketing Bachelor programme trains agile professionals capable of creating and managing strategies, from Paris to Lyon to Bordeaux.
Bachelor Finance
INSEEC’s Finance Bachelors train sought-after professionals capable of working in France’s major economic centres, from Paris to Lyon and Bordeaux.
Visit us at
Discover the Bachelor events
Event type
Campus
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Bachelor
30/01
Campus Days in Paris
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Bachelor
31/01
Open House Days in Bordeaux
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Bachelor
07/02
Open House Days in Chambéry
FAQ
Questions about INSEEC Business Bachelors?
The top questions asked about INSEEC’s Business specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Business
What are the best-paid jobs in the Bachelor’s Business programme?
Positions such as financial management manager, business manager or marketing project manager offer the best salary prospects, with rapid progression depending on the level of experience.
Does the Bachelor Business degree offer good prospects for the future?
Yes, it opens the door to careers in fast-growing fields such as international trade, digital management and business development in the age of e-commerce.
Is it possible to work abroad with the INSEEC Bachelor Business?
Absolutely. Thanks to the work placements, sandwich courses and academic experience built into the programme, you can acquire skills that can be put to use directly in companies in France or abroad.
Is it possible to work abroad with an INSEEC Communication Bachelor’s degree?
Yes, the programme includes courses in English and 1st and 2nd year placements can be done abroad. These experiences will enable you to discover new cultural environments and become part of a global market.
What soft skills are developed with the INSEEC Business Bachelor?
Communication, negotiation, teamwork, time management and critical thinking are key skills. You will also develop a keen sense of continuous learning and adaptability.
What is the profile of successful Bachelor Business students?
Students who are curious, internationally-minded and motivated by business development do particularly well. You need to have a general or technological baccalaureate to enter this course.
Does the specialisation offer professional qualifications or specific tools?
Yes, the Bachelor Business offers practical modules, including a recognised digital certification, as well as courses leading to a level 6 RNCP-registered qualification.
Do Bachelor’s Business courses really recruit young graduates?
Yes, the market strongly values operational profiles. From the third year onwards, students find opportunities through internships, applied projects and experience gained in companies.
Are there any professional speakers or experts from the sector?
Yes, experts from the fields of marketing, business and finance come in regularly to share their experiences and make the courses more practical and directly applicable.
Do you need to be at ease with foreign languages to succeed in a Bachelor’s degree in Business?
Yes, fluency in English is essential, and other languages are an asset for working in an international context.
Is INSEEC’s Bachelor’s degree in Business accessible through parallel admission?
Yes, parallel admissions are possible for students who already hold a post-baccalaureate diploma, depending on the level attained and recognised equivalences.