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Bachelor’s degree in Business Unit Management

Professional certification

Level 6 (EU) professional certification for Business Unit Managers, NSF code 310m, awarded by INSEEC Bachelor, registered under number 41101 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.

Objectives and skills

The aim of the Bachelor’s degree in Business Unit Management is to deepen students’ knowledge of the major disciplines of management and human resources, and to give them an open-minded approach and a global corporate culture. The aim of the programme is to train professionals to develop managerial skills so that they can quickly take on responsibilities in an operational position. The various management and human resources management methods covered will provide real added value when our students enter the job market.

The aim of this programme is to train professionals to develop managerial skills so that they can quickly take on responsibilities in an operational position. The various management and human resources management methods covered will provide real added value when our students enter the job market.

This program lays the necessary groundwork if you wish to later earn a Master of Science in Business in order to pursue strategic management positions.

The content

The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to market developments and is updated before the start of the new academic year.

3rd year

Translating a strategy into marketing and sales actions

  • Predictive analysis and strategic decision-making (AI)
  • AI-assisted creation of multimodal marketing content
  • Sales action plan incorporating new technologies
  • Conversational marketing and ultra-personalisation
  • Certification tests

Develop the business of a business unit

  • Acquisition channels
  • Growth strategies for a business unit
  • Prospecting and negotiation
  • Calls for tender
  • Certification tests

Managing a business unit’s strategic activities

  • Administrative follow-up
  • Financial monitoring
  • Risk management
  • Company law
  • Certification tests

Managing marketing and sales teams

  • Load plan
  • Animate to perform
  • Sociology and personalised leadership
  • Individual and team performance
  • Certification tests

Assessment procedures

The Bachelor’s programme alternates periods of theoretical learning with real-life application, enabling students to relate their knowledge to real-life situations.

In the third year of the INSEEC Bachelor programme, students will be assessed in a variety of ways:

  • Continuous assessment
  • Project file, due at the end of the year
  • Activity report, due at the end of the year
  • National exam in June
  • Grand Oral final

Assessment takes place face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

Certification can be obtained by accumulating skill blocks, each of which is acquired independently and, in the event of partial validation, leads to a specific certificate.

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      What are the entry requirements for the Bachelor’s degree in Business Unit Management?

      What are the tuition fees for the Bachelor’s degree in Business Unit Management?

      1. 2nd year undergraduate
      2. 3rd year 1 year9 990€
      3. Bachelor's degrees

      Financial aid

      Alternating work placements or work-study contracts

      1. 2nd year undergraduate
      2. 3rd year 1 year10 690€
      3. Bachelor's degrees
      1. 2nd year undergraduate
      2. 3rd year 1 year9 990€
      3. Bachelor's degrees

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        26/09

        Open House Days in Paris

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        • From 10h00 to 12h00

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