The INSEEC BBA programme
The programme
What is a BBA INSEEC?
INSEEC’s BBA (Bachelor of Business Administration) is a 4-year post-baccalaureate course, 100% international. It awards a degree recognised by the French Ministry of Higher Education, at bac+4 level, combining academic excellence and multicultural immersion thanks to courses in English, university exchanges and experience abroad.
- You will be taught in English from the first year.
- Study abroad with our partner universities.
- Take advantage of internships every year to enhance your skills.
- Develop solid expertise in business, management and communication.
Our training courses
BBAs at INSEEC
Discover our range of training courses and find the one that suits you best.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – International Marketing & Data Management major
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – International Finance Major
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – International Business Management major
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – Entrepreneurship & Innovation Major
The most comprehensive range of courses from Bac to Bac+3
Areas of expertise
Find out more about the BBA INSEEC specialisations, designed to build an international and professional career, combining finance, data, marketing and business.
BBA Marketing
INSEEC’s BBA in Marketing trains creative strategists to design, manage and optimise effective campaigns in major economic hubs such as Paris, Bordeaux and Lyon.
BBA Data
INSEEC’s Data BBA trains experts to turn data into strategic levers in the digital ecosystems of Paris, Lyon and Bordeaux.
BBA Business
INSEEC’s BBA Business courses prepare multi-skilled professionals capable of working in major economic centres, from Paris to Lyon and Bordeaux.
BBA Finance
INSEEC’s BBA Finance prepares future financial experts to steer strategic decisions in dynamic environments such as Paris, Lyon and Bordeaux.
Our 6 city-center campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de London
Immerse yourself in London life
Join a campus in the heart of London, between Regent’s Park and Oxford Street, close to cosmopolitan life.
Campus de Monaco
Study in the heart of Monaco
Experience your studies in a unique campus, in the heart of Monaco, a cosmopolitan city of finance, luxury, and quality of life.
Campus de Munich
Join the German economy
Study in a modern and open campus, in the heart of the German economic engine and its major companies.
Campus de Barcelona
Study in the heart of Barcelona
Study in modern campuses, between business districts and green spaces, in the heart of the Catalan capital.
Our teaching methods
What is INSEEC BBA’s teaching approach?
Joining INSEEC’s BBA means choosing a four-year international programme, taught in English and designed to develop progressive expertise. Each year combines academic courses, projects, internships and multicultural experience to prepare you for a career without borders.
1ʳᵉ year
Discovering the fundamentals and opening up to international markets
From the first year, you consolidate your post-baccalaureate knowledge and explore the major disciplines: finance, business, marketing and management. Most of the courses are taught in English, and you may be offered your first opportunity to immerse yourself in an international environment, through an internship for example.
2ᵉ year
Deepening skills and broadening horizons
The second year allows you to strengthen your foundations and begin to move towards a specialisation. You will develop analytical and operational skills, with group projects, case studies and a work placement to give you hands-on experience.
3ᵉ year
Choosing your specialisation and professionalising your career path
From the third year onwards, you can choose to specialise in finance, data, marketing or business. The courses are more technical and operationally oriented. You can take part in a work-study programme or a long-term placement to gain solid experience.
4ᵉ year
International and career planning
The final year consolidates your expertise and marks a strong international opening, with the possibility of a semester abroad. You will specialise further and actively prepare for your professional integration through work-study, a long-term internship and the support of the alumni network.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Testimonials
The careers of our former students
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I chose INSEEC’s BBA program for its international outlook and its corporate internships, which took me from Chanel to L’Oréal, via a VIE internship in Singapore. Today, I am a management control manager at L’Oréal’s American subsidiary in Florida.
Xavier DauchyChief Financial OfficerL’Oréal USA
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I chose INSEEC BBA for its international focus and professional orientation, with internships and study abroad programs every year. These four very busy years taught me to adapt and handle any situation.
Anaïs AzimBusiness Controller – Industry UnitBioMérieux
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I graduated from INSEEC with a BBA in 2022 and have since set up a real estate agency specializing in asset optimization. What I remember most about those years are the encounters and exchanges with the speakers, the teaching staff, and the other students, who are now allies and sometimes business partners. A real family has been created and continues to support me in my project.
Alexandre Viallet NouhantChief Executive OfficerNuméro 43
Internships
Professionalise yourself during your studies
Financing
How can I finance my BBA at INSEEC?
INSEEC offers a number of financial aid schemes:
- Alternating work placements, work experience contracts or apprenticeship contracts
- The right to training via the CPF
- Banking partnerships
- Prices for initial training (self-financing) and continuing training (external financing such as sandwich courses, CPF, etc.) can be found on the presentation sheets for all our courses.
Application
How do I apply for the INSEEC BBA?
Admission to 1st year
Applicants in Year 12 must take the Concours Pass via Parcoursup. Applicants with a baccalaureate or who are changing course are admitted on the basis of their application and an interview.
Admission to 2nd or 3rd year
Open to students with a bac+1 or bac+2. Admission is by application and interview (application on our website).
Your application
- Submitting your application
- Admission test
- Eligibility results
Come and meet us
Come and see us at our events
Come and discover INSEEC during our events dedicated to future students. It’s a chance to talk to our teams, ask your questions about our courses and explore the campus.
Campus
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BTS
25/02
Open House Days in Online
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Bachelor
17/01
Open House Days in Bordeaux
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BBA
17/01
Open House Days in Bordeaux
FAQ
Everything you need to know about the BBA
How long does a BBA INSEEC last?
The INSEEC BBA is a 4-year degree, equivalent to Bac+4. This progressive programme combines academic teaching, work placements, sandwich courses and immersion abroad, with courses in English.
What level of study does the INSEEC BBA correspond to?
This programme corresponds to a degree at Bac+4 level, recognised by business schools. It prepares students to specialise before going on to a Master’s degree or the job market.
What is the difference between an INSEEC BBA and an equivalent public diploma?
The BBA is geared towards international business, practical experience and work experience. A public course such as a Bachelor’s degree is more academic and less professional.
What should you choose between a BBA and a Bachelor’s degree in business school?
The BBA (Bachelor of Business Administration) and Bachelor’s degrees are both available after the baccalauréat and take 3 to 4 years to train students in the fundamentals of management, marketing and sales. However, the BBA is distinguished by :
- A stronger international dimension (courses in English, semesters abroad).
- More immersive teaching methods (work placements, sandwich courses, practical projects).
- Specific recognition (accredited diploma, RNCP title, Anglo-Saxon format).
Both allow you to go on to a Master’s degree or to enter the job market directly. The choice depends on your plans: an international career (BBA) or a more generalist course (Bachelor).
What studies are possible after an INSEEC BBA?
After a BBA, students can go on to a Master’s, MSc or MBA. INSEEC offers several options in France and abroad.
What are the career opportunities after an INSEEC BBA?
Career opportunities include positions in management, marketing, finance, international trade and human resources. This degree opens up real prospects on the job market in France and abroad.
INSEEC welcomes people with disabilities?
Yes, INSEEC has a dedicated support system for students with disabilities. Educational adaptations, specific services and personalised follow-up are offered to facilitate their integration and success in the various programmes.
What is the RNCP title applied to the BBA?
The RNCP title guarantees that the skills acquired are officially recognised by the State and companies. The BBA is thus validated as a vocational training course, suitable for various management and business sectors.
What does “BBA” mean?
BBA stands for Bachelor of Business Administration. This international 4-year degree aims to prepare students to be operational, capable of managing projects and gradually specialising.
BBA news
Immerse yourself in BBA news and find out about the projects, events and successes that punctuate the lives of our students. Take inspiration from their experiences to build your own career path.
