The role of the business developer, as the name suggests, is to create a development strategy for the company.
He or she will identify the new areas to be developed and the means to achieve them. For example, they will look for new products to distribute, propose new marketing strategies or new markets.

Once identified, these new objectives will be the subject of a business plan which the business developer will submit to his teams and monitor.

This position requires rigour and organisation, and the business developer must also master innovation marketing techniques and know the workings of the company inside out.

Fluency in English is essential, and knowledge of one or more other foreign languages is desirable.

Defining the product offering: positioning analysis, competitive intelligence, drawing up the sales plan. Promoting the product offering (in collaboration with product managers and sales outlets).
Managing and monitoring the performance of the product offering (budget, reporting).

• Good knowledge of the company’s sales and marketing policy.
• Excellent knowledge of the product range (or universe).
• Knowledge of computer tools such as spreadsheets (Excel) or databases.
• Ability to manage a project with a variety of contacts.
• Ability to visualise and put into practice the presentation and enhancement of product ranges.

It analyses the market and the brand’s position within it, and analyses the marketing actions taken and their results.
Above all, the brand manager is responsible for coordinating all product development departments and ensuring brand consistency.
They work with influencers and monitor the brand’s social networks.

This is a job that requires you to be curious and open-minded. It’s both a creative and responsible job.
Brand managers need to be good at dealing with people and have a critical and artistic sense.

It studies the market and the competition and strives to anticipate consumer needs.
He or she draws up a marketing budget for the product and then supervises the entire product design, ensuring that the design instructions are followed.
Finally, he or she validates and implements the communication campaigns and selects the distribution networks.

This position requires negotiation skills, team spirit and a command of the English language.

TheStore Managerdefines and implements the shop’s commercial policy in line with the Group’s objectives, while ensuring compliance with the company’s policy. They draw up a medium-term development plan.
He/she coordinates the commercial offering through a sales promotion policy and an innovative service policy.
He/she prepares and analyses sales results and develops the shop’s performance.
He/she manages the teams, draws up recruitment plans in collaboration with the HR Director and ensures compliance with employment law.

This position requires an excellent knowledge of merchandising techniques, the local economy, the competition and business development prospects.
You will also have knowledge of management and human resources.
You will be able to manage projects, take the initiative and be extremely thorough.
They have excellent interpersonal skills and know how to unite their teams.

TheRegional Directorimplements the company’s sales strategy at regional level. He designs and implements action plans in conjunction with the sales and marketing departments. They are responsible for implementing actions at the various sales outlets. He/she defines short and medium-term development objectives.
He/she monitors sales operations and develops performance by analysing profitability indicators.
He/she manages the teams present in the sales outlets, monitors the implementation of objectives and supports the sales teams.

The Regional Manager has an excellent knowledge of the company’s sales and merchandising policy and the way a shop operates.
They have strong analytical and summarising skills, and are able to draw up and implement sales action plans.
They have the ability to manage and coach company executives. He or she has leadership skills and a flair for communication.

The KAM manages what is known as a “key account portfolio”. In marketing, this is considered to be a customer with a very high turnover.
The Key Account Manager will produce a specific sales strategy for each account for which he is responsible and manage the sales budget.
They establish a relationship of trust with their customers, to whom they sell their services.

Strong interpersonal skills are required for this position. The Key Account Manager must be a good negotiator and salesperson, but must also inspire confidence in his customer and know how to stand out from his competitors.
Fluency in English is essential, and knowledge of one or more other foreign languages is desirable.

Sales managers have four main roles.

1. Finally, the Sales Manager acts as an intermediary between the various departments, overseeing their communication.
2. Firstly, they check that orders are processed. To do this, they check that products are available and that their price corresponds to the current price list (promotion applied, for example). They also manage stocks and delivery schedules and ensure that delivery deadlines are met.
3. Their second role is customer care, on which the company’s image depends. This means handling complaints, answering customers’ questions and dealing with non-payment problems.
4. Next, the sales management and forecasting task involves collecting data, extracting results and analysing them. Using statistics, they can draw up a budget and forecast sales.

Sales administration managers must have excellent interpersonal skills to manage direct contact with customers. They have negotiating skills and work with rigour and reliability.
Knowledge of finance and accounting, as well as management software and IT tools, will enable them to carry out their tasks successfully. Finally, they speak perfect English.

The quality manager works primarily to protect human health, and his or her task not only concerns a product, but also extends to personnel.
They draw up a quality strategy and a quality communication strategy, and are responsible for implementing them. In the manufacturing process, he makes sure that standards are respected, in particular by ensuring that the premises are hygienic.
They carry out internal audits and report on them. If they spot an error or a problem, they resolve it and make recommendations to achieve their improvement objectives.
They draw up a quality guide for employees to raise their awareness of the issue. Finally, they work towards obtaining official certifications, such as ISO.

Quality managers must be rigorous and methodical, and carry a great deal of responsibility on their shoulders. Their analytical and listening skills help them in their task.
They must have some knowledge of the law. They must have knowledge of the company’s field of activity (biology, chemistry, marketing, etc.) and be fluent in English.

They are responsible for building customer loyalty and improving customer knowledge.
They define the strategy for exploiting visitor and/or customer data.
They design and implement E-CRM solutions to offer products tailored to the visitor’s profile.
Customer service managers must monitor the results of their operations to make them increasingly effective.

Mastery of marketing and IT is essential for a customer service manager. You also need to be familiar with the main performance indicators and statistical concepts. The job requires good analytical and summarising skills.
The customer service manager must be responsive and know how to meet users’ expectations. Creative and able to make proposals, they must also be able to anticipate and be highly responsive, as trends and techniques on the web change very quickly.
Fluency in English is essential, and knowledge of one or more other foreign languages is desirable.

TheDevelopment Managerdefines and plans the company’s development policy. They analyse the company’s development potential in terms of market trends, competition and commercial positioning.
They plan acquisitions and expansions, carry out preliminary market research and conduct commercial negotiations.
It designs and coordinates the development of new sites and handles internal and legal authorisations.
It monitors projects to ensure they are completed on time and on budget.

Development managers must have excellent interpersonal skills to manage direct contact with customers. They must also be good negotiators and have commercial negotiation skills.
Finally, they must speak perfect English if their market is international.

Determining the priority issues to be applied within the company, in line with a policy geared towards more sustainable development. This may involve reducing waste, reducing environmental impact, encouraging employees to get involved in voluntary work and adapting the policy to new regulatory constraints.

Steering the CSR approach in conjunction with the company’s departments: HR, production, safety, etc. This involves carrying out diagnoses, conducting interviews, defining the measures to be implemented, etc.
Defining indicators and control processes to measure the actions taken (as part of a CSR approach)

Develop communication and lobbying initiatives: both internally, aimed at employees (production of practical guides, training programmes, etc.), and externally, aimed at suppliers, service providers and customers. Awareness-raising campaigns can be used to highlight commitments made (and kept!) or to provide information about forthcoming actions.
Produce reports on the actions taken and the annual report: these include a range of information (CO2 emissions and other economic, environmental and social performance indicators).

Ability to analyse and summarise: for a CSR policy to be implemented effectively, it is necessary to take stock of the situation, understand the company’s activities (in terms of constraints and impacts) and the existing risks, etc. Rigour, analysis and conciseness are required.

Pedagogy: the CSR manager must understand the issues and make people understand them, explain, decipher, mobilise and guide the various internal parties (managers and employees) as well as external parties (suppliers, customers).
Communication skills: this professional must adapt his or her communication to suit the people he or she is dealing with, in order to understand the needs and motivations of each individual, negotiate and convince, and unite teams around defined actions.