The internal communications manager is responsible for implementing the company’s internal communications, advising senior management on the roll-out of this strategy, setting the main thrusts of social communications, defining communications targets and monitoring achievements and best practice.
He or she develops the content and tools for internal communication (in-house newsletter, induction kit for new employees, intranet), keeps them up to date and coordinates their production.
It also organises in-house events to bring teams together.

The internal communications manager has an excellent knowledge of how the company operates and its activities, and is familiar with all the processes involved.
They are proficient in DTP software and the main programming languages used on the web (HTML, DHTML, XML).
They write very well.
They are diplomats, as they are often at the heart of divergent or even antagonistic interests. They are good listeners and adaptable.
They are dynamic and enthusiastic, as they are a network leader who is constantly called upon by a wide variety of players.

Communications consultants draw up their clients’ communications strategy. To do this, they need to study and assimilate the brand universe, and understand the product range and its specific features, on the basis of a brief.
They monitor the market, analyse competing strategies and share information between the brand managers, the creative and production teams and the account manager.
He or she orchestrates project management, formalising communication operations using specifications, defining a creative brief with the artistic teams, coordinating the creative process and leading the teams.
The consultant is responsible for activity reporting, assessing any discrepancies or discrepancies between the objectives set beforehand and the results achieved, and proposing corrective action.

Communications consultants have a thorough knowledge of the communications, marketing and media sector, and are familiar with market trends.
They have the ability to quickly grasp a new brand universe and a new communications issue.
They also have a good grasp of communication techniques, which vary according to the media; knowledge of the different graphic and editorial chains (TV, press, billboards, radio and Internet).
They know how to mobilise and unite the agency’s internal and external resources, and how to lead a working group.
They have excellent interpersonal skills, to build client loyalty and coordinate a large number of contacts.
You will be flexible, highly adaptable and a team player.

In order to draw up a media plan, the media planner needs to understand the advertiser’s communication strategy, identify the issues and study the product positioning, analyse the competitive environment and identify the customer typology targeted by the advertiser (SPC, gender, age, geographical location, lifestyle).
It defines the quantitative and qualitative criteria for studying the future results of the study, determines the media (TV, press, radio, poster, Internet, mobile) to be included in the scope of the study, estimates the possible return on investment per medium and proposes a selection of communication products.
It analyses the impact of the media plan and proposes changes to the initial communication objectives.

Media planners have a taste for figures, so they are able to read a panel and measure the return on investment of a media operation. They master the statistical techniques and tools specific to the media and to media planning.
You will be able to write with ease, developing a wide range of presentations and media campaign reports.
He/she has a keen marketing and sales sense, with all recommendations produced having sales and brand image objectives.
They are critical thinkers, independent and keen to investigate.

The events project manager is the orchestra conductor for all the events and functions that his or her clients wish to organise. From symposia and conferences to conventions, inaugurations and sporting events, they are responsible for designing the event, managing the logistics and coordinating the implementation of these events on behalf of their clients. According to the specifications drawn up by the companies they work for, they present their clients’ image and objectives through an original concept that they determine in advance.
He leads meetings with his clients, draws up the specifications, proposes resources and tools to implement the event, coordinates the implementation of the project, proposes a communication plan and manages the event on the ground.

The events project manager needs to be creative in his or her events offerings. They need to be organised and responsive. The unexpected is always a possibility. Cool-headedness, patience and good resistance to stress are the watchwords.
They have a good command of event techniques and communication strategies.
They are capable of working with their own team and various service providers.
Their rigour enables them to organise events that live up to their clients’ expectations.
His authority and ability to make himself heard enable him to manage his duties as team leader to the best of his ability.

Basically, the social network coordinator is in charge of public relations. Taking into account the company’s overall strategy, they establish their own web presence strategy and implement actions.
They use several different platforms to disseminate information (promotions, offers, product tests, events, etc.). They write the content themselves in an attractive way. They answer web users’ questions.
They know their subject like the back of their hand, monitoring the reactions of the community and analysing them to calculate the impact of the information. They ensure that participants behave properly, and that the exchange is respectful of everyone. To ensure optimal use of the platforms, their functional development must be guaranteed. It also monitors technology and the sector.
The primary objective is to maintain the company’s reputation.

This position is reserved for web enthusiasts who are familiar with community mechanisms and social networks.
They are also experts in search engine optimisation and e-marketing and communication tools.
The community manager acts as a diplomat and listens to Internet users, exchanges facilitated by his sense of contact.
Their writing skills need no further proof. They are driven by their responsiveness and creativity. English is an asset.

Implementing external communication campaigns and public/press relations.
Organising events to publicise the company (to partners/shareholders/public institutions).
Organising and managing teams.
Drafting communication materials.

Good general knowledge of the various media, non-media and institutional levers
Knowledge of marketing mix and online marketing levers
Ability to manage and lead multi-disciplinary teams
Ability to make proposals and innovate
Negotiation skills
Ability to manage a budget
Very good command of the working language, both written and spoken

Understanding and appropriating the client’s advertising strategy and defining the implementation of the advertising strategy.
Leading teams and partners, managing commercial relationships.
Analysing and optimising the advertising operations launched.

Taste for negotiation
Ability to work with figures
Knowledge of the graphics chain
Ability to coordinate a project
Good command of IT tools
Fluency in English or other languages
Good oral and written communication skills
Teamwork and team spirit
Ability to analyse and summarise
Creative and critical thinking skills.

Defining the company’s overall communications strategy and allocating budgets.
Manage the communications department.
Coordinating the running of communications campaigns.
He/she draws up the annual plan and must have short-, medium- and long-term visibility of the actions deployed.

Mastery of the various aspects of communication
Very good web, marketing and sales culture
Proficiency in the main office graphics and web content publication software.
Good command of the graphics chain.
Project and team management skills
Ability to listen, be available and mobile
Enthusiasm and good interpersonal skills.

The role of an e-reputation consultant is to positively develop an employer’s digital presence, image and reputation, in particular by proposing content tailored to the web platform.
They have to develop arguments and action plans to promote the brand to the media and the general public. They must also be able to respond diplomatically and rigorously to individuals who criticise or attack the brands/personalities they represent.
He or she must establish close relationships with influential bloggers and journalists and be able to defend the company’s image, particularly during a crisis.

develop communication strategies for the company ;
creating the brand image
organise events;
managing press relations and corporate communications;
managing public relations and online communication;
representing the company in dealings with public institutions and public authorities.