How do you become a luxury goods salesperson?
Retail is one of the luxury sectors that is recruiting more and more. But like all professions, you need to be trained to master the art of working in this field. How do you become a luxury goods salesperson? Here’s how.

Contents
Course
How do I become a luxury goods salesperson?
There are several ways of becoming a luxury goods salesperson. You can follow courses at business schools, IAEs or universities, and opt for a :
- BTS Negotiation and customer relations ;
- BTS Management of commercial units ;
- BTS in technical sales ;
- DUT marketing techniques ;
- Bachelor Luxe ;
- Licence pro commerce international ;
- Master’s degree in purchasing ;
- Master luxe ;
- Master’s degree in international business.
To specialise in luxury goods, you need specific training in the field, as well as experience of working in a company.
missions
What are the duties of a luxury goods salesperson?
A luxury goods salesperson is responsible for increasing sales, and therefore turnover. Their job also involves prospecting for new markets. Depending on the product, the luxury salesperson may be required to be in direct contact with customers. To anticipate changes in strategy or the needs of their customers, luxury salespeople study sales figures to provide feedback to the marketing team or production.
Career
How much does a salesperson in the luxury goods industry earn?
A luxury salesperson’s salary is divided into two parts: a fixed salary and a variable salary. The fixed salary represents the remuneration agreed on recruitment. The second depends on the salesperson’s results, and they may receive bonuses and commission for each sale made. Their monthly salary will vary according to their activities, the company and their experience.
Profile
What are the essential qualities and skills needed to be a luxury goods salesperson?
A number of qualities and skills are essential for working as a luxury goods salesperson. Firstly, you need to be a good negotiator and be able to advise with a thorough knowledge of your product and your customers’ expectations.
Secondly, a luxury salesperson needs to be driven by the challenge of achieving objectives quickly. Finally, a good luxury salesperson needs to have good interpersonal skills. They will be in contact with customers, distributors and new people. In the luxury sector, the salesperson has to take good care of his or her customers and live up to the quality of the product on offer.
Offers
Which course should I take at INSEEC to become a luxury goods salesperson?
To become a luxury goods salesperson, you can opt for the training we offer at INSEEC :
Discover INSEEC’s Bachelor in Luxury
The Luxury Bachelor’s degree enables you to specialise in the fields of luxury and top-of-the-range sales methods. The course takes place over 1, 2 or 3 years. To be eligible, you must have a BAC. This course aims to train professionals in the sector to help them understand the market, train and lead the sales force, set up sales initiatives and organise and make sales.
In addition, the Bachelor Luxe programme helps students to :
- understand the company’s marketing and sales thinking ;
- Implement actions to develop the company’s customer base;
- monitor customer development initiatives;
- prepare reports and suggest appropriate corrective measures.
Join INSEEC’s Luxury brand management MBA!
The MBA Luxury Brand Management is a BAC+5 course, enabling students to obtain professional certification as Marketing and Sales Strategy Managers. To apply for the1st year of the MSC, you need to have a BAC+3. Those with a BAC+4 can apply directly for the 2nd year of the MSC.
This course enables you to :
- Determine the marketing strategy and propose an innovative offering
- Define and implement the business development plan
- Manage and implement communication and digital marketing initiatives
- Managing a marketing and sales team
In addition, the pace of tuition may vary depending on the campus and the nature of the course. The latter can be carried out under an internship agreement or a continuous professionalization/apprenticeship contract.
All about
Our guides
Consult our guides to find out all you need to know about education, work-linked training and careers.





