How do you get into luxury marketing?

Luxury marketing is a key area of recruitment for companies. Their aim is to develop the image of a luxury brand, encourage purchases and build customer loyalty. A number of qualities and skills are required for these professions. In practical terms, how do you get into luxury marketing?

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Skills

How do you get into luxury marketing?

To enter luxury marketing, certain skills and qualifications are required. Being passionate, rigorous, curious and having an artistic and creative spirit are not enough to succeed in this sector. You need to bea team player, adaptable and able to summarise and analyse.

You will be the guarantor of the brand’s image. So you need to be able to convey your passion for luxury to your customers. As well as basic qualities and skills, a command of foreign languages is also essential: English is number 1, and Italian, Russian and Chinese are number 2. Managerial skills are also necessary to gain responsibility and progress within the teams. Finally, a few years’ experience and an appropriate diploma are also required.

Opportunities

What is the use of luxury marketing for companies?

Luxury marketing is used to develop an exceptional brand image. It will also enable companies to acquire new customers, retain potential customers and boost sales.

Jobs

What are the professions involved in luxury marketing?

To work in the sector, you need to know about luxury marketing.

luxury product manager: responsible for market research to identify current trends and buyers’ desires. This professional will develop products in direct response to consumer needs. They will also implement promotional strategies for product launches;
luxury brand manager: deals with the promotion of a product to enhance the values and spirit of a brand. They will define a national and international strategy and carry out communication missions in partnership with agencies;
A research manager in the luxury goods industry is responsible for initiating a product launch. They will also study competitors’ strategies. By gathering statistics and data, the luxury goods researcher launches a promotional campaign that corresponds to the reality of the moment.

Training

Where can I learn about luxury marketing?

To work in luxury marketing, you can go to business school. You can also follow a traditional marketing course and specialise in luxury goods through work placements and sandwich courses. Depending on the path you take, your course could look something like this:

2 years for a BTS ;
3 years for a Licence ;
4 years for a BBA
5 years for a Master’s degree
7-10 for a doctorate or thesis.

Once you have a BAC, you can go to business school to obtain a :

BTS Luxury ;
BTS in luxury design ;
Licence pro marketing du luxe ;
Master’s degree in cosmetics marketing ;
Master in luxury management ;
Master’s degree in luxury communication and prestige marketing.

Profile

What qualities do you need to succeed in luxury marketing?

To be successful in luxury marketing, you need to be able to analyse and summarise. Financial and legal skills, as well as a command of management information systems , are also prerequisites for this profession. As well as a command of foreign languages.

In addition to the technical skills you have acquired, you must also be passionate about the world of luxury. You should have a solid general knowledge and be curious about the world of luxury.

Why choose INSEEC to train in luxury marketing?

Choosing INSEEC to train in luxury marketing has many advantages. We train you to understand the market, train and lead the sales force, prepare sales actions, organise and make sales. Our Luxury Bachelor’s degree prepares you to :

understand the company’s marketing and sales thinking ;
Implement actions to optimise the company’s customer base;
evaluate customer development initiatives and produce reports.

In addition, INSEEC offers a work-linked programme that will provide you with the foundations you need to optimise your employability and find a job easily afterwards. All our final year courses are professionally oriented and will enable you to be directly operational at the end of your course.

The Luxury Brand Management & Marketing major at INSEEC Grande Ecole gives you all the technical skills you need for an international career in the sector. The MSc Luxury and Fashion Marketing & Customer Experience immerses students in the world of luxury, with a focus on wine, champagne and gastronomy.

The seminars are led by working luxury professionals and are based on practical case studies. They are accompanied by visits to companies. These ‘field trips’ are an important aspect of our teaching project, as they give students the opportunity to meet the major players in the market directly and to experience the reality of the business.