International business opportunities
International business is one of the 10 specialisations at INSEEC.
All INSEEC programmes enable our young graduates to work abroad or in international companies.

Contents
Find out about the most frequently encountered professions:
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Buyer
Thebuyer ‘s main role is to manage purchasing for his company: he chooses products and suppliers, and negotiates the bestpurchasing conditions (quality, price, delivery, etc.), according to specifications defined by management, the production department (industry) or the sales department (distribution).
It is thanks to the work ofthe buyerthat a company will be able tooptimise its costs and increase its profits.Their job is to study andselect the supplierswith whom they will negotiate costs and lead times in order to obtain the best value for money for the company. They must be able to identify the best deals without neglecting quality, and convince a supplier to work with them on their terms. The company’s margin depends entirely on the buyer’s negotiating skills whenthe contract is signed.
A buyer must have good interpersonal skills and a keen sense of negotiation. They must be available, capable of finding the right deal and have good stress management skills. Fluency in English and several other languages is essential.
To find out more about the job of Buyer, visit our dedicated page.
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Supply chain manager
The supply chain manager coordinates and plans upstream transport and shipments, assists in the preparation and dispatch/receipt of goods and ensures that work is consistent with the needs of production and/or shops.
He must therefore process orders in advance, and manage and physically maintain the warehouses. He also plans transport, and is responsible for complying with the delivery terms agreed in the contract.
He then sets up customs operations and prepares the grouping of goods. Lastly, they are involved in production planning, guaranteeing the availability of raw materials.
Supervising the subcontracting policy in terms of transport, storage and packaging is a task that falls to him, as well as drawing up procedures aimed at optimising costs, deadlines and quality, and controlling the phases of product routing.
The supply chain manager is familiar with the specific technicalities of product transport and storage. This enables them to maximise productivity. They optimise the supply chain thanks to their mastery of management, purchasing and procurement procedures.
Supply chain managers have good interpersonal skills. This enables them to organise their teams and maintain good team cohesion.
To find out more about the job of Supply Chain Manager, visit our dedicated page.
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Business Developer
Business developers help their companies to extend their influence and acquire new markets.
The role of the business developer, as the name suggests, is to create a development strategy for the company.
They will identify the new areas to be developed and the means to achieve them. He will, for example, look for new products to distribute, propose new marketing strategies or new markets.
Once identified, these new objectives will be the subject of a business plan, which the business developer will submit to his teams and monitor.
This position requires rigour and organisation, and the business developer must also master innovation marketing techniques and know the workings of the company inside out.
Fluency in English is essential, and knowledge of one or more other foreign languages is desirable.
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Key Account Manager
The Key Account Manager’s job is to manage a portfolio of the company’s most important customers.
The KAM manages what is known as a “key account portfolio”. In marketing, this is considered to be a customer with a very high turnover.
The Key Account Manager will produce a specific sales strategy for each account for which he is responsible and manage the sales budget.
They establish a relationship of trust with their customers, to whom they sell their services.
Strong interpersonal skills are required for this position. The Key Account Manager must be a good negotiator and salesperson, but must also inspire confidence in his customer and know how to stand out from his competitors.
Fluency in English is essential, and knowledge of one or more other foreign languages is desirable.
To find out more about the job of Key Account Manager, visit our dedicated page.
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Marketing product manager
The marketing product manager in the healthcare industries develops and implements the marketing strategy to support the commercial performance of their products. They manage the life of a product, from conception to distribution, acting as the interface with all departments.
The Marketing Product Manager monitors the economy, technology and regulations to keep abreast of new developments and market trends.
He/she designs market studies and product tests, determines procedures and analyses the information gathered in order to identify the characteristics of a market in terms of opportunities/threats, strengths/weaknesses.
He or she draws up sales forecasts, defines and adjusts the positioning of products in the market, defines the communication strategy that accompanies the product and coordinates the creation of packaging elements.
Finally, he or she is responsible for the product launch, coordinating all the departments and service providers involved in its development, implementing the marketing action plan and monitoring sales.
Product Marketing Managers have a sound knowledge of the elements of the marketing mix: price, product, promotion, distribution, as well as statistical tools. They are familiar with the global and regulatory environment of their sector of activity.
They have a good understanding of major market trends.
Fluent in English. You will enjoy working in a team, be able to make suggestions and be creative.
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Marketing project manager
The marketing project manager defines and implements a marketing strategy for all the company’s products.
Its main task will be to define the company’s sales and marketing strategy. This analysis will also help to identify opportunities to be exploited and to understand the competition.
They will also have to draw up a marketing plan based on research. Finally, on a day-to-day basis, he/she will have to manage his/her team and determine the strategic and communication resources to be put in place.
An impeccable command of marketing and IT tools is a must. As a marketing project manager, you also need to have :
– Ability to analyse and summarise.
– Financial and legal skills.
– Good listening and observation skills.
– Negotiation skills.
With a good sense of observation and analysis, the marketing manager is able to identify changes in consumption patterns.
With a good sense of teamwork, they must be able to motivate all their colleagues to achieve a common goal.
Their good interpersonal skills enable them to get team members to support their ideas and convictions. They must also be able to study the budget required for each project independently.
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Sales Administration Manager
Reporting to the Financial Director, the Sales Administration Manager is responsible for the administrative side of the sales management process.
The sales manager has four main tasks.
Firstly, they monitor order processing. To do this, they check that products are available and that their price corresponds to the current price list (promotion applied, for example). As a result, they manage stocks and delivery schedules and ensure that delivery deadlines are met.
Their second task is customer care, on which the company’s image depends. This means managing complaints, answering customers’ questions and dealing with non-payment problems.
Then there is the task of sales management and forecasting, which involves collecting data, deriving results and analysing them. Using statistics, they can draw up a budget and anticipate sales.
Finally, the Sales Manager acts as an intermediary between the various departments, overseeing their communication.
Sales administration managers must have excellent interpersonal skills to manage direct contact with customers. They have negotiating skills and work with rigour and reliability.
Knowledge of finance and accounting, as well as management software and IT tools, will enable them to carry out their tasks successfully. Finally, they speak perfect English.
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Brand Manager
The brand manager manages and develops awareness of one or more brands across all media (on/offline). They ensure that the brand is consistent with the company’s overall media strategy.
Competitive intelligence and market analysis Definition of a brand development strategy.
Implement marketing actions, manage the budget and monitor indicators.
Creation of brand identity and promotional content / Storytelling.
Running the brand’s dedicated website, managing communities on social networks. Developing sponsorship initiatives.
Good knowledge of the various marketing research techniques.
Knowledge of media plans, media buying circuits and web creation tools.
Good knowledge of social media, monitoring tools and e-reputation management.
Knowledge of search engine optimisation and traffic analysis tools.
Good writing and communication skills, creativity.
Strong decision-making and convincing skills.
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Category Manager
The category manager is responsible for developing the sales and profitability of one or more product ranges. They define product ranges, ensure they are more visible and coordinate their implementation in shops.
Defining the product offering: positioning analysis, competitive intelligence, drawing up the sales plan.
Promoting the product offering (in collaboration with product managers and sales outlets).
Managing and monitoring the performance of the product offering (budget, reporting).
Good knowledge of the company’s sales and marketing policy.
Excellent knowledge of the product range (or universe).
Knowledge of IT tools such as spreadsheets (Excel) or databases.
Ability to manage a project with a variety of contacts.
Ability to visualise and put into practice the presentation and enhancement of product ranges.
To find out more about the job of Category Manager, visit our dedicated page.
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Marketing Director
The marketing director’s role is to design, implement and manage the company’s marketing policy in line with the company’s overall strategy.
Designing and formalising the marketing strategy in line with the company’s overall strategy.
Defining the marketing plan, assisting with its implementation and monitoring its execution.
Define the budget and check that it is properly allocated.
Organising the department into departments and setting up n-1 levels.
Extensive marketing skills and good knowledge of the business sector and the production process for the good or service.
Experience of the environment of service providers and their consultation methods (competitions, invitations to tender).
Budget management.
Management, natural leadership and authority skills.
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