Have you just finished your studies in communications, technical sales or web marketing and are starting your career? On average, an entry-level community manager earns between €20,000 and €25,000 gross per year, or around €2,000 gross per month.

Your salary will increase with your years of experience. As with any beginner embarking on a professional career, this salary is at its lowest. Depending on company agreements and your negotiating skills, companies may also offer more.

The remuneration package for a community manager position changes very quickly. The audience targeted by the community manager can rapidly improve sales and brand image.

If you have a few years’ experience in digital animation, the position of community manager is more profitable. The average monthly salary is between €2,500 and €3,500 gross, or between €35,000 and €40,000 gross per year. Once you know the ropes, it’s easy to move up the career ladder.

What’s more, companies and celebrities are increasingly interested in the digital market. Freelance community managers can earn more. With proven experience, their salary can rise to €50,000 a year. Note that they do not enjoy all the benefits of employees, such as unemployment contributions, health insurance or paid holidays.

If you are a good communicator with solid, established skills, you will be better paid.

With unrivalled skills and ease in the world of the web, a senior CM earns between €45,000 and €55,000 per year. This equates to a monthly salary of between €4,000 and €6,000.

If you have a 5-year degree in business technology or a master’s in digital communications, you’ll be adding a wealth of experience in web content to your CV. The big names in online commerce are looking to you for your expertise.

It should be noted that the job of community coordinator requires a good sense of adaptation. You need to be familiar with all the social networking tools. On the lookout for new trends on TikTok, Instagram or Twitter, the community manager knows how to adapt to the specific features of each network or mobilise the skills needed to speak to your target with the right tone, the right content and the right message.

As a senior community manager, you’ll be in charge of a whole team: web editors, graphic designers and videographers.

If you’re thinking of starting a career as a community manager, you need to be familiar with social networks. You’ll need a few years of higher education after your A-levels. To become a CM, you need at least a Bac+2, a BTS in digital communication or commercial techniques is recommended. On the other hand, you need to have strong multimedia skills and an in-depth knowledge of social networks.

These days, recruiters are increasingly looking for people with 3 or 5 years of higher education. Graduates and masters in digital communication or webmarketing techniques are very much in demand.

A Social Media Manager needs to have specific qualities to take on the job. A good CM must know how to :

In short, Social Media Managers need to be versatile. As well as having a degree, a good sense of communication is essential. What’s more, you need to be on the lookout for and know how to use the new tools on social networks, and create a strong, family-like bond with your community.

To introduce you to the job of Community Manager, INSEEC offers the MSc Digital Communication & Social Media, during which you will learn all you need to know to practise your future profession.