What kind of job can you do with a master’s degree in marketing and sales?

The master’s degree in marketing and sales is a 5-year higher education qualification that opens the door to a wide range of career opportunities in marketing, sales and communication. This degree equips students with the skills they need to hold positions of responsibility in a wide range of companies.

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What career options are available with a master’s degree in marketing and sales?

With a master’s degree in marketing and sales, graduates can choose from a variety of careers in marketing, sales and communication. The most common positions are :

the product manager ;
the marketing manager ;
the sales manager ;
the sales manager ;
the e-commerce manager ;
the marketing consultant.

Graduates can also work in areas such as digital marketing, product development, brand management, advertising and public relations. Companies that hire graduates of a marketing-sales master’s degree can be of any size and in any sector, rangingfrom large companies to start-ups.

Graduates may also choose to work for marketing and communications agencies. The skills acquired during the course, including an understanding of consumer behaviour, marketing research, data analysis and strategic planning, are in great demand in the business world.

Offers

Does INSEEC offer training in sales marketing?

INSEEC is a French business school renowned for offering high-quality training to its students in various fields, including marketing and sales. If you are interested in a career in marketing and sales, INSEEC offers study programmes in this field, including its MSc in Marketing, Communication and Business Strategies.

This programme is designed to prepare students to meet the competitive challenges of the marketing and sales industry by giving them the skills to design and implement effective strategies. The MSc in Marketing, Communication and Business Strategies is delivered on the Paris and Bordeaux campuses and includes courses focusing on marketing strategy, integrated communication, sales and negotiation, digital marketing, brand management and services marketing. Students also have the opportunity to take part in internships or consulting projects for the school’s partner companies.

Jobs

What careers are possible after completing INSEEC’s Master of Science in Marketing, Communication & Business Strategy?

After graduating from INSEEC with a Master of Science in Marketing, Communication & Sales Strategy, graduates can apply for a variety of positions of responsibility in marketing and sales. These positions include :

marketing manager : responsible for defining and implementing marketing strategies for a given company;
product/product range marketing manager : responsible for managing the company’s products or product ranges and determining the marketing strategies to be implemented to ensure their success on the market;
customer manager : in charge of managing customer relations and building customer loyalty ;
marketing manager, marketing project manager, brand manager, product manager and international product manager, market manager : these are all management positions in which graduates may be required to supervise teams and take important strategic decisions for the company;
marketing consultant or research manager: responsible for advising clients on the marketing strategies to be implemented for their company;

marketing account manager : in charge of managing marketing projects and budgets for a given company.

Career

What are the best-paid jobs in the marketing-sales sector?

According to some data collected, marketing directors top the list with an average salary of around €130,000 a year. The marketing director is responsible for the company’s overall marketing strategy, including managing the brand image, planning advertising campaigns and analysing the competition.

The second best-paid job is that of sales manager, with an average salary of around €100,000 a year. They are responsible for the company’s sales performance, managing sales teams, prospecting and building customer loyalty.

The third best-paid job is that of account manager, with an average salary of around €65,000 a year. They are responsible for managing customer relations, building customer loyalty and satisfaction, and managing the company’s key accounts.

Other well-paid positions in the sales marketing sector also include marketing project managers, product marketing managers and marketing consultants, with average salaries ranging from €40,000 to €60,000 a year.