What makes a good Community Manager?

Contents

Definition

What is community management?

Community Management is a discipline that focuses on the management and engagement of online communities. It is a set of interaction and communication techniques used to build communities, create links and maintain lasting relationships with customers and prospects. The Community Manager focuses on creating content and managing social interactions, as well as identifying and resolving problems.

Social networks have become an essential tool for businesses, enabling them to reach a massive number of people at very low cost.

Skills

What are the qualities needed to be a Community Manager?

To understand the real qualities needed to be a community manager or CM, it is important to define this new profession in the digital world : its role with a client and its missions.

What is a CM or Community Manager?

The community manager is a new profession born of the effervescence of the web. Their role is to develop and structure the reputation of a brand, personality or company.

The role of the CM

The main role of the community manager is to manage the community of subscribers who follow a brand or famous person.

they need to create and grow this community so that they can better organise it. Through the various web platforms, the CM will interact with the community of followers or subscribers. They become the guardians of the brand’s digital reputation through their commitments and organisational actions;
it must implement a social media strategy to obtain a complete audit for each activity. Blogs, social networks and e-mailing can be used to analyse the responsiveness of the community and optimise the audience.
the CM can define the most appropriate approach in terms of web marketing strategy over a given period, to stand out from the competition.

The tasks of the Community Manager

To develop its online community, the CM has the following tasks:

optimise interactions with members of the community;
Carry out a benchmark to analyse and evaluate the positioning of digital communication tools;

create and shareevents;
writing, creating or commissioning the creation and management of content for digital media and ensuring quality;
keep abreast of changes in the business sector, new webmarketing tools and competition;
to assess and analyse the feedback and produce a report on the results obtained.

Profile

What character traits do you need to be a Community Manager?

Carrying out these tasks requires a number of qualities on the part of the Community Manager:

Versatility

Given their role within the company, CMs need to be versatile. To ensure brand awareness, they need to know everything about the product, company or person they are promoting. They need to master the communication tools that are essential for carrying out their tasks.

Curiosity

Community managers need to know their sector of activity inside out. Analysing comments, keeping an eye on the competition, interacting and reacting to their community, animating networks… so many activities linked to this job require a very curious character.

The organisation

Between e-mailing, social networking, blogging and commenting, the CM needs to have a good sense of organisation. Juggling all these different functions is no easy task, and you need to be methodical and responsive.

Creativity

Leading an online community requires an artistic side. The community manager needs to be creative in order to create on a daily basis.

A sense of communication

This is the main quality of a community manager: a flair for communication. The creation of content, text or images, the image of the brand, rests on their shoulders. To do this, they must respect the company’s charters and the client’s ethics.

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Missions

What skills do you need to develop to become a Community Manager?

If you’re interested in becoming a community manager, you’ll need to develop the following skills:

be able to write perfectly, with impeccable spelling and syntax;
keep abreast of new tools and trends on social networks;
master all the tools of social networking, and know how to create buzz;
know the rules and rights of e-commerce on the web ;
knowledge of web content design, images, photos, videos, articles and emails.
possibly acquire notions of SEO, webmarketing and film.

Expertise

What tools do community managers use?

To implement their social media strategy, community managers use various digital tools, such as :

social networks: Facebook, Insta, TikTok, Discord, Twitter, and many others;
mailing;
DTP
SEO: natural referencing, Google analytics; webmarketing
IA
all webmarketing techniques.

Training

How do I know if I’m cut out to be a Community Manager?

If you’re thinking of becoming a community manager, you need to be versatile, have experience and have the right training. INSEEC’s MSc programmes offer the Digital Communication and Social Media course, which leads to an RNCP BAC+5 qualification on a sandwich course basis. The aim of this programme is to enhance the skills of future marketing professionals, not only in terms of their web marketing culture, but also in terms of their highly specialised mastery of the social media lever used for visibility, image, customer acquisition and loyalty purposes.