Why do a BBA?
The business world is constantly evolving and recruiters’ needs are changing. With this in mind, the Bachelor in Business Administration (BBA) is an excellent course for ambitious students who want to acquire the skills they need to succeed in an international environment.
Contents
In a nutshell:
- The BBA is an international BAC+4 diploma in International Management.
- Graduates of the INSEEC BBA acquire diverse, cross-disciplinary skills (marketing finance, data, business management, etc.) that are in demand by companies.
- INSEEC offers a BBA programme of international renown in France, accessible on 3 campuses (Paris, Lyon and Bordeaux) and offering a post-baccalaureate format valued by companies.
Definition
What is a BBA?
A BBA (Bachelor in Business Administration) is a 4-year programme that awards an internationally recognised degree and is part of the French LMD (Licence-Master-Doctorat) system. It is offered by many business schools and universities in France and abroad.
Unlike a Bachelor’s degree in business administration, which often focuses on a specific aspect of management, the BBA offers a broader, multi-disciplinary education, encompassing various key areas of business management.
Opportunities
Why opt for a BBA?
There are many advantages to choosing a BBA:
Internationalising your academic career
The BBA offers a programme with a strong international focus . Students have the opportunity to undertake internships and exchanges abroad, enabling them to :
- develop a global vision of the business world ;
- adapting to different cultures ;
- gain an enriching multi-cultural experience;
- develop an international professional network.
Good command of languages (English)
Learning English is a central element of the BBA. Students acquire a fluent command of the language, which is essential for :
- working in an international environment ;
- communicate with foreign customers and partners ;
- access information and resources in English.
Gradual professionalisation
To prepare for the business world, students are required to undertake several periods of work experience in France and abroad. In addition, through cross-disciplinary teaching projects, the course systematically puts into practice the behavioural and professional skills that are essential for working in a company. Students also have the opportunity to follow the sandwich course from the3rd year onwards.
Triple recognition
The BBA programme has been awarded triple recognition, attesting to its high academic quality and guaranteeing excellent employability in France and abroad:
- Visa issued by the French Ministry of Higher Education and Research : the visa is a genuine guarantee of educational quality, guaranteeing a very high level of academic and professional qualifications. The Visa opens the doors to university masters courses and enables students to obtain equivalent diplomas from foreign institutions.
- Level 6 RNCP qualification issued by the French Ministry of Employment: this professional certification , officially recognised by the French government, ensures that the diploma is recognised on the job market and optimises professional integration.
- An international diploma (BAC+4) compatible with the Anglo-Saxon degree system, enabling students to continue their studies or pursue a career abroad.
Benefits
What skills are acquired during a BBA?
The Bachelor in Business Administration (BBA) aims to equip students with a wide range of cross-disciplinary and technical skills to prepare them for a successful career in the business world in France and abroad.
Cross-disciplinary skills
- be able to express themselves clearly and effectively, both orally and in writing, in French and English;
- ability to analyse complex situations and propose innovative solutions;
- ability to adapt to different environments and cultures;
- know how to find out information, ask questions and analyse data.
Technical skills
- understand the fundamental principles of management and business administration in an international context;
- developing effective marketing strategies and understanding consumer behaviour;
- master the basic tools of finance and accounting ;
- proficiency in English and, if possible, another foreign language.
Future
What career opportunities are available post-BBA?
The Bachelor in Business Administration (BBA) offers graduates numerous career opportunities in a wide variety of sectors.
The most promising sectors for BBA graduates :
- board ;
- finance ;
- marketing ;
- human resources ;
- commercial ;
- industry ;
- logistics ;
- entrepreneurship.
Positions of responsibility open to BBA graduates :
- project manager ;
- consultant ;
- manager ;
- commercial ;
- marketing manager ;
- financial manager ;
- HR Manager ;
- company director.
Schools
What types of institutions offer a BBA?
The Bachelor in Business Administration (BBA) is a degree offered by many types of establishments:
Business schools
Business schools are the most reputable institutions for offering BBA programmes. They offer general management training and enable students to acquire the skills they need to succeed in the business world.
In France, several business schools offer internationally renowned BBA programmes. Among the best known is INSEEC, which offers a BBA programme featuring :
- innovative and interactive teaching methods;
- an international faculty;
- a multicultural campus ;
- a network of partner companies.
Universities
Some universities also offer BBA programmes. These programmes are often more specialised than those offered by business schools and may focus on a particular field, such as marketing or finance.
Online programmes
There are also online BBA programmes that allow students to study at their own pace and at their own pace. These programmes are often less expensive than traditional programmes, but they may not offer the same level of quality and support.
Campus
Where can I do a BBA in France?
In France, you can do a BBA at INSEEC. This programme is available on 3 campuses:
- Bordeaux ;
- Lyon ;
- Paris.
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