Trade guide

Sponsorship manager

Sponsorship is an agreement between a company and a sponsor that defines the terms of the relationship.
A sponsorship agreement can be used for a one-off project or be long-term.
A sponsorship manager is therefore naturally the person who manages all the company’s relations with sponsors.
Above all, he or she is a manager, a leader and a negotiator. To make a career as a sponsorship manager, here’s everything you need to know.

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Présentation
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The business

What is a sponsorship manager?

Its role

A sponsorship manager is an important position in a company. He or she ensures that the company’s projects are carried out by finding the right partnership opportunities. They are the first point of contact with sponsors. They manage all relations between their organisation and sponsors.

Its field of action

He has the power to decide which companies to work with, on what types of projects and under what conditions. This involves a great deal of responsibility and analytical skills. The manager will choose the appropriate partners for each type of event or service to be promoted. The aim is to promote the brand successfully and reap the benefits.

The functions

What are the duties of a sponsorship manager?

The tasks of a sponsorship manager are not insignificant. A partnership that works is the fruit of their efforts. Among their many tasks, they have to convince sponsors to finance the implementation of a given project or the purchase of a product. As a partnership manager, other tasks include :

choosing partners: the manager knows his industry and his customers very well. This enables them to identify the right partners for their company and for each type of project;

determining the terms of the partnership: he must be able to determine whether the partnership is suitable for both parties. He has his company’s best interests in mind;

Start negotiations: a sponsorship manager needs to negotiate the terms of the agreement effectively to optimise the interests of both parties.

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Qualifications

The qualities and skills needed to be a good sponsorship manager.

A sponsorship manager or partnership manager is a job that involves dealing with people and making contacts. As a result, they need to have good interpersonal skills in order to manage relationships. They are also good negotiators. For this, strong language skills are necessary. You need to be fluent in at least one second language. English is a wise choice, as it is the language of business.

A good sponsorship manager is also an efficient administrator. They master project management, budget management and the necessary IT tools.

The benefits

What are the advantages of being a sponsorship manager?

Although difficult, this position offers many opportunities. A sponsorship manager is someone who plays an active role in the development of an organisation or company. The role is therefore important in many ways. It’s also a great opportunity for those looking for a stable job with a good salary and benefits.

As a sponsorship manager, you’ll have the opportunity to rub shoulders with senior executives from major brands and top sportsmen and women. Which is an asset for your professional networking. Working in this role opens the door to personal and professional fulfilment.

List of other opportunities in the field of sport.

Remuneration

Sponsorship manager: salary and career development.

Sponsorship manager is a well-paid job. It pays around €3,000 to €4,000 a month, not including bonuses or allowances. Of course, this depends on the type and size of the organisation.

One of the advantages of this job is that it’s a progressive position. You can quickly rise through the ranks. Positions such as sales director, marketing director or communications director are open to you. There’s no shortage of opportunities to boost your professional career. Working for larger brands is just one of the possible career paths.

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Up to

4 000€

Monthly salary

Training courses

How do you become a sponsorship manager?

Our training courses

To get into this job, you need to have the right qualifications. Generally speaking, you need a 3, 4 or 5-year degree in sports marketing or communications. Business degrees are also accepted. A sponsorship manager should be familiar with marketing techniques.

INSEEC has the courses you need to qualify for this position. At INSEEC, we offer you high-level professional training, either on a continuous or alternating basis. You can choose from the following programmes:

Bachelor’s degree: This is available after the baccalauréat and takes 3 years to complete;
BBA INSEEC: designed for those with a Bac+2 or Bac+3 ;
INSEECGrande École: for those who want to obtain a state-approved Master’s degree in France or abroad;
The MSc programme, specialised and professional: accessible after a bac+3 or bac+4 and lasting 1 or 2 years.