
Trade guide
Sports Director
Sport is one of the most popular and profitable entertainment industries in the world. It is a dynamic and highly competitive field. Athletes strive to excel in their profession. But they need good working conditions. For this reason, the intervention of an effective manager is essential. This is the job of the sports director. He manages all the activities of a team or an athlete. Their many skills enable them to wear many hats. What are the tasks of the sports director and why is it so important? We’ll tell you all about it in this article.
The business
What is a sports director?
Its role
A sports director is the person in charge of a sports club or team. They are classified as category A civil servants. Also known as the director of sports and physical activities, he or she manages all the activities of the local authority, as well as the athletes.
Its field of action
The Sports Director is the orchestrator of all strategic operations. He or she advises and assists the elected representatives to bring each project to a successful conclusion.
Being a sports director is an important role in the smooth running of a sports club. He or she may be responsible for several types of sport, such as football, American football or basketball.
The functions
What does a sports director do?
A sports director is a multi-skilled person who is responsible for a number of tasks:
coordinating the activities of players and coaches
lead various projects to develop the club: redefine objectives and strategies
organising competitions: leads the organisation of each competition with the rest of the team
Attending conferences: a team manager must attend the press conference. He informs journalists about his team’s performance. He also talks about the formations and strategies chosen by the coaches.
draw up a match report: he must prepare a report after each match. This will enable them to assess any shortcomings and make improvements.
To organise competitions effectively, a sports director must take charge of certain aspects of the management system. This includes managing time, schedules and organisational systems. He or she must also ensure that the equipment used by the team is in good working order. The aim is for every match to go ahead without delay or error.
Qualifications
The qualities and skills needed to be a good sports director.
A good sports director must have excellent organisational and analytical skills. Organisational skills refer to the ability to juggle several tasks while managing time efficiently. They must also have good analytical skills. They analyse game strategies, team strengths, player performance and weather conditions. This helps them come up with winning strategies for the team they manage.
To be a good sports director, you need to have a strong sense of sporting ethics. Ethics are defined as standards of fair behaviour. You must be familiar with the sporting culture and basic rules of your team’s sport . You must also have a natural ability to communicate. You have to be a good listener and be able to convince people.
The benefits
What are the advantages of being a sports director?
The job of sports director is a passionate one. To have this role is to have the privilege of accompanying and managing renowned clubs. It’s also the chance to be the one who leads a team to victory.
It’s also a job that allows you to travel all over the world.
A sporting director travels a lot internationally, especially if he works for a big club.
Another advantage is that you can expand your professional network. You have the opportunity to rub shoulders with top executives, public figures and celebrities.
Remuneration
Sports director: salary and career development.
The job of sporting director pays rather generously. On average, the salary varies between €40,000 and €60,000 a year. This depends on the experience of the post holder, but also on the reputation of the club.
The career of a sports director can develop rapidly. Even if you’re just starting out at a small club, with experience, international positions are open to you.
Up to
60 000€
Salary per year
Training courses
How do you become a sports director?
Our training courses
Becoming a top sports director requires a wide range of skills. Quite naturally, the profession involves appropriate studies. These include communication, management and sports management.
INSEEC offers degree courses from bac+3 to bac+5. With our sports specialisation, we help our students enter the sporting world. Our professionally-oriented courses help them to be operational as soon as they graduate. The quality of our teaching is confirmed by the fact that it is registered with the RNCP. The Master of Science in Sports Marketing & Management is just one of the courses available .

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