Trade guide
Sports marketing manager
Sport is an entertainment industry whose main sources of revenue are ticket sales and advertising.
These are the sources that enable clubs to pay athletes and finance activities such as training.
To manage the marketing side of the business effectively and generate enough revenue,
you need a specialist. That’s where the sports marketing manager comes in. We take a closer look at this job, its missions, benefits and salary.
We also talk about the studies you need to undertake to be able to do the job.
The business
What is a sports marketing manager?
Its role
A sports marketing manager is first and foremost a marketing specialist. He or she is the person in charge of the marketing aspect of sport. They manage a team. They develop an operational strategy and manage marketing activities. The aim is to promote a product or brand.
Its field of action
The first step is to carry out a study to determine consumer needs and the ideal target for each product or service. They also carry out a study of direct competition.
A sports marketing manager may work for a sports authority, an organisation or a company specialising in sports partnerships.
The functions
What does a sports marketing manager do?
The marketing manager has a number of responsibilities within a sports organisation. Their role is to develop strategies to stimulate team activity. They are also responsible for maximising revenue from team marketing and athlete performances.
Its missions can be summed up as follows
develop a marketing strategy
maximise revenue
organise all sporting events
To carry out these tasks successfully, the manager needs to know the strategy, the performance of the athletes and the team’s brand image. Understanding these dynamics is the key to a successful sports marketing manager.
Qualifications
The qualities and skills needed to be a good sports marketing manager.
Firstly, the sports marketing manager needs to understand how the world of sport works. To maximise revenue, they must choose the best ways to monetise the team and the players. This involves creating effective strategies to promote them to corporate sponsors.
Secondly, the manager must understand the relationship between the brand and the performance of the athletes. In this sense, the brand is essential, both as a selling point for the teams and as a motivating factor for the athletes.
Finally, they need to be good mediators and problem solvers. Teams need regular updates on their performance as a whole. So, he supervises the teams’ general work, he evaluates them as individuals and as a brand. Then he gives clear advice on how to promote that brand effectively. So that you can make money from advertising sales.
The benefits
What are the advantages of working as a sports marketing manager?
One of the main advantages of working as a sports marketing manager is that you get to work in an exciting field. If you’re a sports fan, being a sports marketing manager could be just the job for you.
In this role, you will have the opportunity to work alongside renowned athletes. You will also contribute to the rise of a player, a team or a club.
Remuneration
Sports marketing manager: salary and career development.
The average annual salary for a sports marketing manager is quite high. It is €60,000 a year in public offices and €80,000 a year in private offices. Salaries are even higher for experienced and qualified managers. Factors influencing salary include the number of years spent in training and the size of the company.
A sports marketing manager generally works full-time. They may work for private companies or for large public corporations operating on a global scale. The career of a sports marketing manager is therefore highly progressive and can easily develop internationally. With experience, they may become marketing directors, among other positions .
Up to
80 000€
Salary per year
Training courses
What studies do you need to become a sports marketing manager?
Our training courses
Becoming a sports marketing professional requires in-depth training in sports business, communication, management and marketing. At INSEEC, we offer you high-quality professional training on a continuous or sandwich basis. Our diplomas are approved and accredited by the French government, both in France and abroad. Our programmes are designed to provide students with the skills they need to pursue their chosen career.
Our aim is to bring out the best in our students and alumni, so that they can succeed in their field. This enables them to be operational once in a professional environment. We offer courses in :
Alternation
To gain the experience you need for the job more quickly, INSEEC gives you the opportunity to follow a sandwich course.
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