
Trade guide
Sports shop manager
In France, the sports market is evolving and creating many new jobs.
Among them is the job of sports shop manager.
It’s a job with a promising future. If you’re interested in this job, we’re going to tell you all about it.
Find out about the tasks involved, the training you’ll need and the salary you can expect.
The business
What is a sports shop manager?
Its role
A sports shop manager is the manager of his establishment. Their job is to manage the sales staff and technicians. As a manager, he or she allocates the various tasks aimed at improving the shop. The director is both a salesperson and a manager. They are in contact with suppliers and staff.
Its field of action
This manager takes on financial responsibilities. He or she helps to create the shop’s general policy. Depending on the size of the shop, the manager may be responsible for employee recruitment. The manager helps new employees by providing them with all the necessary training and information.
The functions
What does a sports shop manager do?
The Director carries out the following tasks:
ensures that company policy is applied. The director must ensure compliance with the rules
it sets up and supervises sales operations
it aims to improve the way customers are welcomed into the shop
manages employee schedules and contracts
looking for new opportunities to grow the shop and its turnover
advises and supports department managers and sales staff
it monitors the market
handles administrative management
it brings together the necessary data and information
it provides for any changes and developments to the establishment
it prevents the shop from running out of items
it monitors the financial situation and keeps track of the budget
Qualifications
Qualities and skills needed to be a good sports shop manager
The job of sports shop manager requires strong technical skills. If you get this job, you must have a minimum knowledge of sport and sporting activities. You’ll also need to master merchandising to be able to develop your shop.
It’s important to know the commercial regulations in your region. As a manager, your management expertise is in demand. Leadership enables you to direct and coach your team well. A sense of initiative and creativity will help you stand out from the competition. You need to be rigorous and have good interpersonal skills.
As far aspersonal qualities are concerned, dynamism is the key to running a sports shop. Your listening skills will enable you to take on board criticism and feedback from customers. Versatility gives you the opportunity to wear several hats to help your shop grow.
The benefits
What are the advantages of working as a sports shop manager?
By becoming a sports shop manager, you’ll be working in a vast field full of opportunities. Sport is a sector that is constantly changing. This opens the door to new markets.
The shop manager has a great deal of autonomy. You can organise your own work schedule.
It’s a prestigious job, because you’re the leader of a team. You have major responsibilities. It’s an exceptional opportunity to grow professionally and personally.
Remuneration
Sports shop manager: salary and career development.
A number of factors come into play when determining the salary of a sports shop manager. First and foremost, it varies according to the size of the shop you manage. A shop with a large surface area requires more responsibility. As a result, the salary is higher.
Then your experience is taken into account. On graduating from management school, an entry-level shop manager can earn between €30,000 and €35,000 a year. After 5 years’ experience, a store manager’s gross annual salary is between 30,000 and 40,000 euros. For experienced sports shop managers, you can expect a salary of 50,000 euros a year.
You can develop your career by managing an increasingly large shop. You have the opportunity to move to more attractive regions in the sports sector.
Up to
50 000€
Salary per year
Training courses
How do I get to be a sports shop manager?
Our training courses
To become a sports shop manager, you need a lot of training. You need to go to a management school to get at least a bachelor’s degree. INSEEC is a leading business school in management with a specialisation in sport. It offers several programmes such as :
These qualifications allow you to work as a sports shop manager. These courses help you acquire the skills and knowledge needed to run a department store.

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