1. Accueil
  2. Job guide

In France, the sports market is evolving and creating many new jobs.
Among them is the job of sports shop manager.
It’s a job with a promising future. If you’re interested in this job, we’re going to tell you all about it.
Find out about the tasks involved, the training you’ll need and the salary you can expect.

ensures that company policy is applied. The director must ensure compliance with the rules

it sets up and supervises sales operations

it aims to improve the way customers are welcomed into the shop

manages employee schedules and contracts

looking for new opportunities to grow the shop and its turnover

advises and supports department managers and sales staff

it monitors the market

handles administrative management

it brings together the necessary data and information

it provides for any changes and developments to the establishment

it prevents the shop from running out of items

it monitors the financial situation and keeps track of the budget

It’s important to know the commercial regulations in your region. As a manager, your management expertise is in demand. Leadership enables you to direct and coach your team well. A sense of initiative and creativity will help you stand out from the competition. You need to be rigorous and have good interpersonal skills.

By becoming a sports shop manager, you’ll be working in a vast field full of opportunities. Sport is a sector that is constantly changing. This opens the door to new markets.
The shop manager has a great deal of autonomy. You can organise your own work schedule.

It’s a prestigious job, because you’re the leader of a team. You have major responsibilities. It’s an exceptional opportunity to grow professionally and personally.

A number of factors come into play when determining the salary of a sports shop manager. First and foremost, it varies according to the size of the shop you manage. A shop with a large surface area requires more responsibility. As a result, the salary is higher.

Then your experience is taken into account. On graduating from management school, an entry-level shop manager can earn between €30,000 and €35,000 a year. After 5 years’ experience, a store manager’s gross annual salary is between 30,000 and 40,000 euros. For experienced sports shop managers, you can expect a salary of 50,000 euros a year.

You can develop your career by managing an increasingly large shop. You have the opportunity to move to more attractive regions in the sports sector.

To become a sports shop manager, you need a lot of training. You need to go to a management school to get at least a bachelor’s degree. INSEEC is a leading business school in management with a specialisation in sport. It offers several programmes such as :

These qualifications allow you to work as a sports shop manager. These courses help you acquire the skills and knowledge needed to run a department store.

Find out about other career opportunities in sport.

Sports shop manager

Our guides