Trade guide
Web-Marketing Manager
A Web-Marketing Manager works at the heart of a company’s digital strategy. They are responsible for designing and implementing online marketing initiatives to increase visibility, attract qualified prospects and build customer loyalty. Web-Marketing Managers must have solid skills in digital marketing, data analysis and project management. They must also be able to coordinate multidisciplinary teams and translate business objectives into concrete actions on the web.
The business
What is a Web-Marketing Manager?
Its role
The Web-Marketing Manager designs and implements a company’s digital strategy to develop its online visibility. You will orchestrate all web marketing actions in line with the company’s awareness, acquisition and loyalty objectives. Your mission: to maximise digital performance and drive qualified traffic to your company.
Its field of action
As Web-Marketing Manager, you will work at the heart of the company’s digital ecosystem. You will work closely with the creative, technical and sales teams. Designers, developers, copywriters and data analysts make up your daily working environment in this cross-functional role.
Your expertise positions you as the interface between general management and the operational teams. You translate business objectives into concrete actions on the web. This versatility makes you a key player in the company’s digital transformation.
The functions
What are the duties of a Web-Marketing Manager?
As Web-Marketing Manager, your day-to-day work will be punctuated by a variety of strategic assignments.
You will define the company’s digital marketing strategy
You will supervise the creation and optimisation of websites
You manage SEO and SEM campaigns to improve visibility and generate qualified traffic
You will manage online advertising campaigns on Google Ads, Facebook, etc.
You optimise email marketing campaigns to maintain contact with prospects and customers
You analyse performance using tools such as Google Analytics
You keep a constant watch on the competition and technological innovations in the sector
You will draw up the content strategy and coordinate its production across all digital channels
Qualifications
The qualities and skills needed to be a good Web-Marketing Manager
Technical and analytical expertise
Your mastery of digital tools (SEO, analytics, automation) forms your professional foundation. You analyse data to continually optimise performance and make informed strategic decisions.
Creativity and strategic vision
Your ability to design innovative campaigns sets your approach apart. You anticipate digital marketing trends and adapt your digital strategy to market developments to remain competitive.
Management and communication
Your leadership federates multidisciplinary teams around web projects. You effectively coordinate actions between the various technical and creative professions to achieve the objectives set.
The benefits
What are the advantages of being a Web-Marketing Manager?
This job puts you at the heart of companies’ digital transformation. You will contribute directly to their growth by developing their online visibility and sales. The increasing digitalisation of the economy means that there is a sustained demand for your expertise and exciting prospects for development.
Your technical and strategic expertise will give you a high degree of autonomy in your assignments. Digital marketing skills are highly valued on the job market. You could progress to Digital Marketing Manager, E-commerce Manager or Chief Marketing Officer, or even set up your own webmarketing agency.
Remuneration
Web Marketing Manager: salary and career development
The job of Web-Marketing Manager offers attractive remuneration, which rises significantly with experience. At the start of your career, you can expect to earn 35,000 euros gross per year. After a few years’ experience, this salary rises to 57,500 euros, and can reach up to 100,000 euros gross per year for senior profiles.
In addition, there are often significant benefits: bonuses for sales targets, profit-sharing, luncheon vouchers and part-time teleworking. Your career prospects will take you into digital marketing departments or strategic positions as Chief Marketing Officer in innovative companies.
Up to
100 000€
Salary per year
Training courses
How do I get to be a Web Marketing Manager?
Our training courses
INSEEC offers you a number of excellent courses to become a Web-Marketing Manager, from bac+3 to bac+5 level, tailored to the requirements of digital marketing.
For example, you can opt for :
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