Presentation
What is a Bachelor’s degree in Wines and Spirits?
INSEEC’s Wine and Spirits Bachelor’s degree, which is RNCP level 6 certified, trains students for careers in sales, marketing and distribution in the world of wine. The first two years lay the foundations for management, communication and product culture, while the third year enables students to specialise in sales, export and commercial strategy. This professionally-oriented programme prepares students to enter a dynamic sector where know-how, passion and expertise in the field make all the difference.
Professional certification
Level 6 (EU) professional certification for Commercial Activity Managers, NSF code 312, awarded by INSEEC Bachelor, registered under RNCP number 38604 on the Répertoire National des Certifications Professionnelles, by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Wines and Spirits Bachelor’s degree is to train professionals capable of promoting, marketing and developing products from the world of wine in France and abroad.
The programme develops key skills in :
- Wine and spirits trade and negotiation
- Marketing and brand communication
- Distribution, export and market management
- Wine management and culture
- Sensory analysis and product knowledge
The content
The courses listed below are offered as a guide and may vary depending on the campus. Each year, the programme is updated to keep pace with trends in the wine and spirits market, developments in consumer spending and new practices in international trade and marketing. This regular adaptation ensures that our training is in step with the realities of the sector.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor of Wine and Spirits offers a generalist course combining business, marketing, management and corporate culture. This first stage enables students to acquire the basics of management and sales, while developing a global understanding of the economic and societal challenges of the wine and spirits sector. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-support tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Wine and Spirits Bachelor programme deepens the knowledge acquired in the first year and develops a more strategic approach to business and marketing applied to the wine sector. Students consolidate their skills in management, communication and market analysis, while preparing for professionalisation and specialisation in the third year. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-support tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Bachelor of Wine and Spirits focuses on corporate strategy, management and project management. Students develop a global vision of business management while reinforcing their operational skills to move into sales, marketing or managerial positions within the wine sector.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Export Distribution Specialisation course
This specialisation in the Wines and Spirits Bachelor’s degree trains students in the specific features of international trade, export logistics and marketing of wines and spirits. It enables them to acquire a detailed understanding of world markets, distribution channels and internationalisation strategies specific to the sector.
- Overview of French vineyards
- Panorama of world vineyards
- Viticulture and oenology
- Company discovery
- Winethèque & digitalisation
- International marketing
- The world of spirits
- Wine and spirits strategy
- Procedures, export & logistics
- Digital communication
3ᵉ year – Wine tourism specialisation course
The specialisation courses complement the core curriculum and enable students to focus on the issues specific to the development, distribution and tourism promotion of wines and spirits. This specialisation develops profiles capable of linking a passion for wine with commercial strategy and the customer experience.
- Overview of French vineyards
- Panorama of world vineyards
- Viticulture and oenology
- Company discovery
- Fundamentals of wine tourism
- Wine tourism players
- Events communication
- Project management
- Internet and social networks
- Digital marketing
3ᵉ year – Sommellerie Gastronomy specialisation course
This specialisation in the Wines and Spirits Bachelor’s degree is aimed at students who want to combine product expertise, gastronomic culture and sommelier know-how. It provides training in how to showcase wines and spirits in the worlds of catering, selective distribution and customer advice.
- Overview of French vineyards
- Panorama of world vineyards
- Viticulture and oenology
- Company discovery
- The sommelier profession
- Overview of spirits
- Digital communication
- Point of sale management
- Sommelier practice
- Wine list
Assessment procedures
The three years of the Wines and Spirits Bachelor’s programme alternate between theoretical learning and practical application through concrete projects, case studies and group work. Each semester is validated by the award of 30 ECTS credits, giving a total of 180 ECTS credits at the end of the course.
Throughout the course, students are assessed on an ongoing basis through individual or group written and oral assessments of their commercial, managerial and technical skills relating to the world of wines and spirits.
In the third year, an assessment leading to certification, based on blocks of skills, is organised in accordance with the RNCP 38604 – Responsable d’activités commerciales qualification. It is based on real-life professional situations:
- case studies and simulations ;
- analysis files and company projects ;
- oral presentations and professional practice dissertations.
Assessments combine continuous assessment and final exams, guaranteeing a regular and comprehensive assessment of what has been learnt. This system helps students to develop their skills right up to the point where they are awarded state-recognised professional certification.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
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Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For RNCP qualification no. 38604 “Commercial Activities Manager”.
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
The sandwich course on the Wines and Spirits Bachelor’s degree (3 days classroom / 2 days company) combines general training with professional immersion in an exciting and demanding sector. This experience gives you the opportunity to apply your knowledge of sales, marketing and distribution of wines and spirits, while developing your professional network. You’ll gain greater autonomy, market understanding and product expertise, all essential assets for a successful career in the world of wine. The work-study pattern may vary depending on the campus.
INSEEC supports you
Personalized support to help you find your internship or work-study program in the wine and spirits industry.
Job Dating
Meet wineries, wine merchants, and wine retailers to secure an internship or your first job.
Match’Up
Access over 20,000 internship and work-study opportunities in wine, tourism, and gastronomy.
Coaching Workshops
Workshops to boost your resume, pitch, and interviews, and enhance your LinkedIn profile.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates to develop your opportunities in the wine industry.
Business
What are the career prospects after a Bachelor’s degree in Wines and Spirits?
After completing INSEEC’s Bachelor’s degree in Wines and Spirits, there are many opportunities open to you in the sectors of sales, marketing and distribution of wines and spirits, both in France and abroad. This course opens the door to versatile and progressive positions, with real prospects of moving into management, sales negotiation or export management.
Application
What are the entry requirements for the Wines and Spirits Bachelor’s degree?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects included), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Application outside Parcoursup, to be submitted directly via the INSEEC online form.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, preparatory class or business school).
- Application outside Parcoursup, to be made online on the INSEEC website.
Admission to 3rd year
- Reserved for students who have validated or are in the process of validating a 2ᵉ year or 3ᵉ year undergraduate degree (BTS, DUT/BUT, Licence 2, preparatory class or equivalent), i.e. 120 ECTS credits.
- Application outside Parcoursup, to be submitted directly on the INSEEC website.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Bachelor’s degree in Wines and Spirits?
Tuition fees for the INSEEC Bachelor vary from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year9 650€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year10 690€
- Bachelor’s degrees
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
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FAQ
All you need to know about INSEEC’s Bachelor’s degree in Wines and Spirits
The top questions asked about the Wines and Spirits Bachelor’s degree. And if you’d like to know even more, our teams will be delighted to discuss it with you!
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Is the INSEEC Wines and Spirits Bachelor’s degree recognised by the State?
Yes, the diploma awards the state-recognised RNCP 38604 title – Commercial Activities Manager, at bac +3 level. This qualification certifies mastery of the sales, management and marketing skills needed to work in the wine and spirits sector, both in France and internationally.
How long does the INSEEC Wines and Spirits Bachelor’s degree last?
This Bachelor’s degree takes place over three years of study after the baccalauréat, with a total of 180 ECTS credits. It combines theoretical courses, professional projects, field placements and periods in companies to prepare students for rapid entry into the wine sector.
Is it possible to do a sandwich course during the INSEEC Wines and Spirits Bachelor?
Yes, from the third year onwards, the programme can be followed on a sandwich basis (generally 3 days on the course / 2 days in the company). This formula allows you to apply the concepts learned in class, gain practical experience in distribution networks or trading companies, and facilitate your integration into the world of work after graduation.
What soft skills are developed after the Wines and Spirits Bachelor’s degree?
The programme develops essential qualities in the wine industry: communication skills, team spirit, adaptability, time management, autonomy and cultural curiosity. These skills are particularly sought after for positions as product manager, sector manager or export manager.
What studies are possible after obtaining a Bachelor’s degree in Wines and Spirits?
After this diploma, it is possible to go on to MSc or business schools specialising in luxury marketing, wine management or international trade. These courses enable students to develop the strategic skills needed to move into the distribution or top-of-the-range sommelier professions.
Which languages are used for courses and exams?
The courses are taught mainly in French, but English plays an important role, particularly in the export and international marketing modules. Students learn the specialised vocabulary of wine in English, so that they can work in companies that focus on foreign markets.
What is the admission process for the INSEEC Wines and Spirits Bachelor?
Admission is open to students who have passed the baccalaureate, as well as business, marketing or management students. Applicants submit their application online (admission outside Parcoursup) and take part in a motivational interview to assess their career plans and knowledge of the wine sector. Written tests are also required for entry to the 1st and 2nd years.
What companies recruit graduates of the Bachelor’s in Wines and Spirits?
Graduates work in :
- distribution networks ;
- wine houses ;
- cooperative wineries ;
- family estates ;
- or companies specialising in import-export.
Positions such as product manager, sector manager or export area manager are particularly accessible.
Does INSEEC organise visits or partnerships with wine industry players?
Yes, the course includes visits to wineries, meetings with professionals and field projects. These experiences provide a better understanding of the realities of the market and the strategies of those involved in the industry.
Can I take an English course specialising in wine?
Yes, specialised English modules are available to help you improve your professional vocabulary and fluency during tastings or international negotiations. These courses will help you to integrate more easily into export-oriented companies and the global wine trade.
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