Presentation
What is a Bachelor’s degree in Luxury?
INSEEC’s Bachelor’s degree in Luxury, with RNCP level 6 certification, trains students for management, marketing and communication careers in the luxury, fashion and beauty sectors. This professional programme combines industry culture, business practice and creativity to prepare students for demanding international careers.
Professional certification
Level 6 (EU) professional certification for Commercial Activity Managers, NSF code 312, awarded by INSEEC Bachelor, registered under number RNCP38604 in the Répertoire National des Certifications Professionnelles (RNCP), by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor in Luxury is to train professionals capable of understanding, managing and developing the marketing and sales strategies specific to luxury brands.
The programme develops key skills in :
- Luxury management and culture
- Marketing and brand communication
- Sales and high-end customer relations
- Project management and merchandising
- Sales strategy and customer experience
The content
Bachelor Luxe courses are designed to be constantly adapted to market developments and trends in the sector. The courses presented below are given as examples and may vary depending on the campus. Each year, the programme is updated to offer training that is in line with the requirements of luxury, fashion, beauty and lifestyle brands.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor of Luxury offers a generalist course which enables students to acquire the basics of management, marketing and communication, while discovering the specificities of the luxury sector. Students develop their initial professional skills through group projects and real-life situations. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-making tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor Luxe programme deepens students’ knowledge of management, marketing and administration, while strengthening their understanding of the economic and cultural issues specific to the luxury sector. Students learn to manage sales initiatives, understand the codes of prestigious brands and adapt their communication to a demanding clientele. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-making tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Bachelor in Luxury enables students to specialise in strategy, management and communication applied to the world of luxury. This final year focuses on professionalisation, work-study and practical projects in partnership with companies in the sector. Students develop the strategic and operational vision they need to work in demanding international environments.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
The third year of specialisation in the Bachelor Luxe programme plunges students into the heart of the strategic, cultural and operational issues facing the major luxury houses and premium brands. It enables them to acquire a complete mastery of the codes of the sector, from customer relations to international project management, including communications and digital.
- Branded content
- Trademark law
- Prospecting and building customer loyalty
- Logistics and purchasing
- Luxury customer sociology
- Omnichannel strategy
- Digital & Social Media
- International market
- Luxury project management
Assessment procedures
The three years of the Bachelor Luxe programme alternate between acquiring fundamental knowledge, putting it into practice through real projects and periods of immersion in companies. Each semester is validated by 30 ECTS credits, for a total of 180 ECTS credits at the end of the course.
Each training module is regularly assessed, either in writing or orally, individually or collectively. These assessments take the form of continuous assessments, case studies, group projects, oral presentations and final exams (mid-term exams).
In the third year, professional certification is based on assessment in blocks of skills, in accordance with RNCP reference no. 38604. Students are assessed on the basis of real-life professional situations:
- designing and implementing a sales or marketing project ;
- developing a brand strategy or communication plan ;
- budget steering and performance management ;
- defence of a professional practice dissertation.
These methods enable us to measure students’ ability to apply their knowledge and skills in real-life situations, and to adapt to the demands of the luxury sector, where rigour, creativity and operational excellence are essential.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
In France
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
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Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
Key figures for class 2024
For the RNCP n°38604 “Commercial Activities Manager” qualification
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
A work-study Bachelor’s degree in Luxury (3 days classroom / 2 days company) allows you to immerse yourself in the world of fashion, beauty, hotels and jewellery. This experience gives you the opportunity to apply the knowledge you have acquired in marketing, communication and management, while developing a solid professional network in luxury houses and premium brands. The work-study programme may vary depending on the campus.
INSEEC supports you
Tailored support to find an internship or work-study program in luxury, fashion, or beauty.
Job Dating
Recruitment sessions with INSEEC partners: luxury homes, hotels, and agencies.
Match’Up
Over 20,000 internship and work-study opportunities in luxury goods, fashion, and communications.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates in luxury, fashion, and beauty.
Coaching Workshop
Workshops to boost CVs and interviews with players in the luxury and high-end retail sectors.
Business
What are the career prospects after a Bachelor’s degree in Luxury?
After completing INSEEC’s Bachelor of Luxury, there are many opportunities to join the luxury, fashion, beauty or upmarket hotel sectors. Graduates can take up positions in marketing, communication, sales or brand management, with prospects for rapid advancement to management or sales management positions.
Application
What are the entry requirements for the Bachelor’s in Luxury?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Applications are made outside Parcoursup, directly via the online form on the INSEEC website.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education studies in the same field (BTS, BUT, Licence 1, preparatory class or equivalent).
- Application outside Parcoursup, to be submitted online.
Admission to 3rd year
- Accessible to students who have validated or are in the process of validating a 2ᵉ or 3ᵉ year of higher education in the same field (BTS, BUT, Licence 2, or equivalent), i.e. 120 ECTS credits.
- Admissions are made outside Parcoursup, using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the Bachelor in Luxury?
Tuition fees for the INSEEC Bachelor change from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year9 650€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year10 690€
- Bachelor’s degrees
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s degrees
Visit us at
Our Bachelor events
Event type
Campus
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Bachelor
17/01
Open House Days in Bordeaux
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Bachelor
17/01
Open House Days in Rennes
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Bachelor
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Open House Days in Paris
FAQ
All you need to know about the Luxury Bachelor’s degree
Find here the answers to the most frequently asked questions about the Bachelor in Luxury. And if you’d like to find out more, our teams at the INSEEC campuses in Paris, Lyon, Bordeaux and Marseille will be happy to discuss it with you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Is it possible to do a sandwich course during the INSEEC Bachelor Luxe?
Yes, the Bachelor Luxe is open to sandwich courses from the 3ᵉ year. This format (3 days classroom / 2 days company) allows you to apply the knowledge acquired in management, marketing and sales techniques, while discovering the requirements of the luxury sector.
How long does the INSEEC Bachelor Luxe course last?
The INSEEC Bachelor of Luxury takes one to three years to complete, depending on the year of entry:
- Entry in year 1ʳᵉ: accessible after the bac, to follow the entire three-year course.
- Entry to year 2ᵉ: open to holders of a Bac +1, for a two-year course.
- Entry in 3ᵉ year: possible after a baccalaureate +2, for an intensive one-year specialisation in the field of luxury.
Is the INSEEC Bachelor Luxe recognised by the State?
Yes, the diploma awarded on completion of the Bachelor Luxe is certified by the French State and is registered on the Répertoire National des Certifications Professionnelles (RNCP) at level 6, under the title Responsable d’activités commerciales.
What studies are possible after a Bachelor’s degree in Luxury?
After this course, students can continue on to a Master of Science (MSc) or a Grande Ecole programme, in fields such as luxury marketing, brand management or international communications.
What soft skills are developed after the Bachelor Luxe?
The programme enables you to develop essential qualities:
- sense of service ;
- creativity ;
- rigour ;
- stress management ;
- intercultural communication and team spirit.
These behavioural techniques are essential for success in the luxury sector.
Is there an active INSEEC alumni network to help with professional integration?
Yes, students benefit from the INSEEC alumni network, which includes more than 115,000 graduates. This network, which has a strong presence in the luxury and fashion sectors, facilitates exchanges, internships and job opportunities.
What support services are available for students?
The school has a Corporate Relations Department to help each student find a work-study or placement. Coaching workshops, job dating sessions and career conferences are organised throughout the course.
Which languages are used for courses and exams?
The courses are taught in French, with modules in Business English and international communication. The aim is to prepare students to work in a globalised field where fluency in English is a key asset.
Do students learn sales techniques specific to the luxury sector?
Yes, the programme includes specific modules on sales techniques and high-end customer relations. Students learn how to add value to a luxury product, master the brand message and deliver an exceptional customer experience.
Does the Bachelor of Luxury include courses on luxury products and markets?
Exactly. Students explore the value chain of the luxury product: design, distribution, merchandising and digitalisation. These courses enable them to understand the strategic and operational challenges faced by the major houses and premium brands.
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