Presentation
What is a Bachelor of Sport Business?
INSEEC’s Bachelor of Sport Business, which is RNCP level 6 certified, provides training in management, marketing and communication in the sports sector. The first two years lay the foundations in business and management, while the third year enables students to specialise in sports economics, event management and sponsorship. This professionally-oriented course combines practical teaching, on-the-job projects and work-study to ensure rapid integration into the world of sport business.
Professional certification
Level 6 (EU) professional certification for Commercial Activity Managers, NSF code 312, awarded by INSEEC Bachelor, registered under number RNCP38604 on the Répertoire National des Certifications Professionnelles (RNCP) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor Sport Business is to train professionals capable of managing projects, partnerships and marketing strategies in the world of sport.
The programme develops key skills in :
- Sports management
- Sports marketing and communication
- Commercial negotiation and sponsorship
- Organisation of sporting events
- Customer relationship management and digital tools
The content
Every year, the Bachelor Sport Business programme adapts to developments in the sports sector and the expectations of companies. The courses presented below are given as examples and may vary depending on the campus. The programme combines the fundamentals of business, management, sports marketing and practical projects to provide a professional and up-to-date education.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor of Sport Business offers a generalist course which enables students to acquire the fundamentals of business, management and marketing. Students also learn about the specificities of the sports sector and develop their first professional skills through group projects and role-playing. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-support tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor of Sport Business deepens students’ knowledge of management, marketing and administration, while reinforcing their understanding of the economic challenges of sport. Students learn how to analyse a market, manage sales initiatives and communicate effectively in a competitive environment. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-support tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Bachelor Sport Business enables students to specialise in management and strategy applied to the sports sector. This final year reinforces the professional dimension through work-study, practical projects and preparation for certification. Students develop a strategic and operational vision of sport business.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
The third year of specialisation in the Bachelor Sport Business programme plunges students into the heart of the economic, media and technological challenges of sport. It enables them to acquire practical expertise in event management, communication and sports sponsorship, while mastering the legal and strategic aspects of the sector.
- Sports law
- Community management and impact
- Sports events
- Press relations
- Omnichannel strategy
- Merchandising policy
- Sports sponsorship & partnership
- Sports contract rights
- Technological innovations
Assessment procedures
The three years of the Bachelor Sport Business alternate learning the fundamentals, case studies, practical projects and periods of immersion in companies. Each semester corresponds to 30 ECTS credits, validated by continuous assessment and final evaluations. The diploma is based on the validation of 180 ECTS credits at the end of the course.
Assessments take the form of individual or group work, case studies, oral presentations, tutored projects and work situations. These methods are used to assess students’ ability to apply their skills in real-life conditions, in line with the needs of companies in the sports sector.
In the third year, professional certification is based on an assessment of blocks of skills, in accordance with RNCP reference no. 38604. It includes in particular :
- managing a commercial or events project in the field of sport;
- implementing a marketing or communications strategy;
- budget management and performance management ;
- defending a dissertation on professional practice.
These assessments, based on continuous assessment, mid-term exams or oral exams, guarantee a gradual, professionalising build-up of skills, in line with the demands of the sports business market.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Nos campus
Partout en France
École de commerce à Paris
Découvrez trois campus modernes et faciles d’accès dans des lieux emblématiques de Paris.
École de commerce à Bordeaux
Rejoignez un campus moderne et chaleureux en bord de Garonne, au cœur d’une ville vivante et conviviale.
École de commerce à Lyon
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
École de commerce à Marseille
Découvrez un campus flambant neuf au cœur de Marseille, ville méditerranéenne énergique et pleine de contrastes.
École de commerce à Chambéry
Étudiez entre lac et montagnes dans un campus unique à l’américaine, propice à une expérience étudiante épanouissante.
École de commerce à Rennes
Intégrez un campus rénové récemment, dans une ville accueillante et étudiante, où l’énergie bretonne se vit au quotidien.
École de commerce à Toulouse
Étudiez dans un campus moderne et lumineux, proche du centre et du dynamisme économique toulousain.
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Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For the RNCP n°38604 “Commercial Activities Manager” qualification
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
The work-linked Bachelor Sport Business programme (3 days classroom / 2 days company) allows you to fully experience the world of sport by combining academic training with practical experience in the field. This gradual immersion gives you the opportunity to apply your skills in sports management, marketing and events, while developing a solid professional network with clubs, federations, agencies and partner brands. The work-study programme may vary depending on the campus.
INSEEC supports you
Tailored support to find an internship or work-study program in luxury, fashion, or beauty.
Job Dating
Recruitment sessions with INSEEC partners: luxury homes, hotels, and agencies.
Match’Up
Over 20,000 internship and work-study opportunities in luxury goods, fashion, and communications.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates in luxury, fashion, and beauty.
Coaching Workshop
Workshops to boost CVs and interviews with players in the luxury and high-end retail sectors.
Business
What are the career prospects after a Bachelor’s degree in Sport Business?
After completing INSEEC’s Bachelor’s degree in Sport Business, numerous opportunities open up in management, marketing and communication applied to the sports sector. Graduates can quickly progress to positions of responsibility within clubs, federations, events agencies, equipment manufacturers or partner companies in the world of sport.
Application
What are the entry requirements for the Bachelor Sport Business?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Admissions are made outside Parcoursup, via the online application form on the INSEEC website.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of post-bac training (BTS, BUT, Licence 1, preparatory class, or equivalent).
- Application outside Parcoursup, directly on the INSEEC website.
Admission to 3rd year
- Accessible to students who have validated or are in the process of validating a 2ᵉ year or 3ᵉ year of higher education (BTS, BUT, Licence 2 or equivalent), i.e. 120 ECTS credits.
- The application is made outside Parcoursup, using the online form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Bachelor Sport Business?
Tuition fees for the INSEEC Bachelor change from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year9 650€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year10 690€
- Bachelor’s degrees
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s degrees
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FAQ
All you need to know about the Bachelor Sport Business
All the most frequently asked questions about the Bachelor Sport Business. And if you can’t find the answer you’re looking for here, our team will be happy to discuss it with you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Is a sandwich course possible during the INSEEC Bachelor Sport Business?
Yes, the Bachelor Sport Business is available as a sandwich course from year 3ᵉ, depending on the campus. This rhythm (generally 3 days class / 2 days company) allows direct application of the skills acquired in sports marketing, project management and event communication, while developing a first solid experience in the sports sector.
How long does the INSEEC Sport Business Bachelor course last?
The programme takes place over three years and leads to a state-recognised Bac +3 diploma. Each year represents 60 ECTS credits, validated by continuous assessment and work placements.
What studies are possible after obtaining a Bachelor’s degree in Sport Business?
After the Bachelor’s degree, students can continue their studies towards a Master of Science (MSc) or a Grande Ecole programme, particularly in the fields of sports management, marketing, communication or business management.
Is there an active INSEEC alumni network to help with professional integration?
Yes, students benefit from INSEEC’s network of over 115,000 graduates in France and abroad. This dynamic network enables them to exchange ideas, get career advice and seize opportunities in sport business.
What support services are available for students?
INSEEC offers personalised support throughout the course: help in finding a work-study programme or internship, coaching workshops (CV, interview, pitch), monthly job dating and access to the Match’Up platform, with over 20,000 job offers from partner companies.
What soft skills are developed after the Bachelor Sport Business?
Students strengthen their skills in leadership, team spirit, stress management, creativity and interpersonal communication. These soft skills are essential for working in dynamic environments such as sports events or project management.
Which partner companies recruit students from this programme?
Students on the Bachelor Sport Business programme join a wide range of organisations: professional clubs, sports federations, communications agencies, event organisers, equipment manufacturers (such as Decathlon, Nike and Adidas) and corporate sponsors from the world of sport.
Are courses taught in French or English?
Teaching is mainly in French, with modules in Business English and content in English from year 2ᵉ, to prepare students for working in an international professional environment.
What student clubs or networks are available to students on this programme?
Students can join INSEEC campus sports clubs and associations (inter-school tournaments, solidarity events, sports management clubs, etc.). These activities encourage cohesion, initiative and the application of event organisation skills.
What role does sports sponsorship play in training?
Sponsorship is a major pillar of the programme: students learn how to design partnership offers, negotiate contracts and evaluate the performance of brand activations.
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