Presentation
What is a Bachelor Sport Business – Sport Études?
INSEEC’s Bachelor Sport Business – Sport Études, certified RNCP level 6 by the French Ministry of Employment, provides training in management, sales and marketing in the world of sport. The first two years lay the foundations of management, communication and administration, while the third year enables students to specialise in sports business. This unique programme combines academic excellence with practical experience of sport, preparing students for a dynamic career at the crossroads of sport and management.
Professional certification
Level 6 (EU) professional certification for Commercial Activity Managers, NSF code 312, awarded by INSEEC Bachelor, registered under RNCP number 38604 on the Répertoire National des Certifications Professionnelles, by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor Sport Business – Sport Études is to train professionals capable of managing, developing and promoting commercial activities and events in the sports sector.
The programme develops key skills in :
- Sports management and marketing
- Communication and project management
- Commercial strategy and business development
- Budget management and partnerships
- Knowledge of the players and issues involved in sport business
The content
The courses presented below are offered for guidance only and may vary according to students’ needs and developments in the sports sector. Each year, the programme is updated to take account of new trends in sport business, sport marketing and the management of sports organisations, guaranteeing training that is adapted to the realities of the market.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor Sport Business – Sport Études lays the foundations of management, marketing and communication applied to the world of sport. Students discover how business, distribution and company management work, while developing their commercial know-how and interpersonal skills.
This year also introduces students to the culture of sport and associations, with a balance between study, sport and professional development. In addition to the core courses, students will have 20% of specialisation courses.
- Point of sale and distribution
- Introduction to management
- General culture & news
- Community life
- Voltaire Project
- Accounting and financial management
- Entrepreneurship
- Introduction to corporate communications
- Marketing fundamentals
- Word/Powerpoint pack office
- Business English
- Excel (statistics)
- Back-to-school seminar
- Challenge – Prospecting and sales techniques
- Introduction to law
- Commercial know-how 1
- Market research
- Customer relationship management
- Pack-office
- Pitch/speaking
- Soft skills and personalities
- Internship defence
- Sales Challenge-Competition
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor Sport Business – Sport Études consolidates what was learned in the first year and develops a more strategic approach to sports business and marketing. Students learn to steer a sales action plan, manage teams and lead projects in the world of sport.
This year also reinforces our mastery of digital tools and communication techniques, which are essential if we are to evolve in a rapidly changing sector.
In addition to the core courses, students will have 30% of specialisation courses.
- Sales action plan
- Professionalisation
- Project management
- Employment law
- Management challenge
- Community life
- Deciphering economic news
- Financial analysis
- Marketing mix
- Fundamentals of communication
- Business Excel
- Business English
- Introduction to Adobe
- Back-to-school seminar
- Sales team management
- International business
- Commercial know-how
- E-marketing
- Strategic marketing
- Communication and media planning
- Operational communication
- Social selling
- Soft-skills-Personal branding
- Business Strategy Challenge
- Multimedia content production
- Internship report
3ᵉ year
60 ECTS credits
In the third year, INSEEC’s Bachelor of Sport Business – Sport Études enables students to specialise in sports management, communication and marketing. Students deepen their legal and commercial knowledge, learn how to run sports events, manage partnerships and master the sector’s digital strategies. The final year aims to develop the overall expertise needed to work in sports organisations, agencies or companies involved in the sports economy.
- Sports law
- Community management and impact
- Sports events
- Technological innovations
- Press relations
- Omnichannel strategy
- Merchandising policy
- Sports sponsorship and partnership
- Sports contract law
Assessment procedures
The three years of the Bachelor Sport Business – Sport Etudes alternate between theoretical learning, practical application and individual student support. Each semester is validated by the award of 30 ECTS credits, giving a total of 180 ECTS credits at the end of the course.
Throughout the course, students are assessed on an ongoing basis through individual and group written and oral assessments, reflecting the skills expected in business, marketing and sports management. These regular assessments measure progress and the ability to apply the concepts studied to real-life situations.
In the third year, an assessment leading to certification in blocks of skills is organised, in line with the RNCP 38604 – Commercial Activities Manager qualification. The tests are based on real-life professional situations:
- case studies and simulations ;
- events and commercial projects ;
- dossiers d’analyse stratégique ;
- oral examinations and professional practice dissertations.
Assessments are based on continuous assessment and final exams in the form of mid-term exams, guaranteeing regular monitoring of learning and a gradual build-up of skills through to final certification.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Employment. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Nos campus
Partout en France
École de commerce à Chambéry
Étudiez entre lac et montagnes dans un campus unique à l’américaine, propice à une expérience étudiante épanouissante.
Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For RNCP qualification no. 38604 “Commercial Activities Manager”.
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships during your studies
The work placements on the Bachelor Sport Business – Sport Études programme offer a real immersion in the professional world of sport. These experiences enable you to put into practice what you learn on the programme, develop your managerial and commercial skills, and discover the reality of sport business in the field.
Students can take part in organising events, managing partnerships or communicating for a club or sports brand, while building a solid professional network for their future careers.
INSEEC supports you
Individual support to find your sports internship and build a coherent career plan.
Internships and field immersion
Internships in clubs, federations, or agencies to apply your knowledge of the sports business.
Conferences and professional meetings
Discussions with experts, athletes, and executives to understand the challenges facing the sports market.
Coaching Workshops
Workshops to optimize CVs, pitches, and interviews, led by sports business coaches.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates to boost your career in sports.
Business
What are the career prospects after a Bachelor’s degree in Sport Business – Sport Études?
After completing the Bachelor Sport Business – Sport Études at INSEEC, you will have many opportunities to enter the world of sports management, marketing and communication in the sports sector. This course opens the door to a variety of positions in clubs, federations, agencies and partner companies in the sports sector, with real prospects of moving into coordination, management and executive positions.
Application
What are the entry requirements for the Bachelor Sport Business – Sport Études?
Admission to 1st year
- This programme is aimed at top-level sportspeople from all disciplines, whether individual or team-based, who want to combine study with intensive practice.
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects included), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Application outside Parcoursup, to be submitted directly via the INSEEC online form.
Admission to 2nd year
- This programme is aimed at top-level sportspeople from all disciplines, whether individual or team-based, who want to combine study with intensive practice.
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, preparatory class or business school).
- Application outside Parcoursup, to be made on the INSEEC website.
Admission to 3rd year
- This programme is aimed at top-level sportspeople from all disciplines, whether individual or team-based, who want to combine study with intensive practice.
- Reserved for students who have validated or are in the process of validating a 2ᵉ year (BTS, DUT/BUT, Licence 2, or equivalent), i.e. 120 ECTS credits.
- Application outside Parcoursup, to be submitted directly on the INSEEC website.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Bachelor Sport Business?
Tuition fees for the INSEEC Bachelor vary from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year7 650€
- 2nd year 1 year7 650€
- 3rd year 1 year7 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year7 650€
- 2nd year 1 year7 650€
- 3rd year 1 year7 990€
- Bachelor’s Degree
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FAQ
All you need to know about the Bachelor Sport Business – Sport Études
The top questions asked about the Bachelor Sport Business – Sport Etudes. And if you’d like to find out more, our teams are always available to talk!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Who can apply for the Bachelor Sport Business – Sport Études INSEEC?
The programme is aimed at top-level sportsmen and women, whether in individual or team disciplines. The following are eligible to apply:
- students registered on a ministerial list;
- those who play for a division 1, 2 or 3 club;
- athletes at a professional club training centre ;
- or ranked in the top 10 of their category at national level.
The Bachelor Sport Études is a course designed for enthusiasts who want to combine intensive sporting activities with a degree course. For further information, please contact the Chambéry campus directly.
Can the Bachelor’s degree in Sport and Studies be combined with intensive sports activities?
Yes, the programme is designed for those with a passion for high-level sport. The courses have been adapted to allow them to continue training and competing while following a professional bac +3 course.
Are there any internship or work-study opportunities during the Bachelor Sport Business – Sport Études INSEEC?
There is no sandwich course in this programme in order to preserve the time required for top-level sports. However, a number of work placements are planned to enable students to gain practical experience in management, events management or sports sponsorship.
What soft skills are developed after the Bachelor Sport Business – Sport Études?
Students develop the human qualities essential for success in sport and business:
- team spirit ;
- perseverance ;
- leadership ;
- stress management ;
- and effective communication.
These are all assets that will enable you to become a recognised manager in the sporting world.
What is the admission process for the Bachelor Sport Business – Sport Études INSEEC?
Students are admitted outside the Parcoursup system, via an online application and a motivational interview. This bachelor’s degree is aimed at sports enthusiasts practising at a high level (registered on a ministerial list), in training centres or playing in national divisions.
What studies are possible after an INSEEC Bachelor’s degree in Sport Studies?
After completing their Bachelor’s degree, students can go on to study for an MSc or other specialised schools in sports management, marketing or event communication. These specialisations enable them to strengthen their profile as future sports managers.
Is the Bachelor Sport Business – Sport Études INSEEC recognised by the State?
Yes, the Bachelor Sport Études delivers the state-recognised RNCP 38604 title – Commercial Activities Manager. This 3-year degree trains managers to acquire solid skills in sales, marketing and sports management.
How long does the Bachelor Sport Business – Sport Études INSEEC course last?
The Bachelor Sport Études takes place over three years after the baccalauréat, leading to 180 ECTS credits. The programme combines theoretical courses, internships and intensive sports practice, with a timetable adapted for sports enthusiasts.
What support services are available for students?
INSEEC offers a full range of support services: personalised follow-up, help with finding work placements, career workshops, and a brochure dedicated to the programme to guide applicants in their project. An accommodation service is also available for students at the Chambéry campus.
Which sectors recruit after an INSEEC Sport Studies Bachelor’s degree?
Graduates can go on to work for sports clubs, federations, events agencies or sponsorship and sports equipment companies, as managers or project managers.
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