Bachelor in International Business

INSEEC Lyon's International Bachelor prepares you to operate in a globalized world, developing key skills in international business, communication, project management and strategy. English is at the heart of the program, as are opportunities for mobility: internships abroad, academic exchanges, in-company assignments.
A key European city, Lyon is a major economic hub, attracting many international companies. Studying in Lyon means immersing yourself in a dynamic, multicultural ecosystem, conducive to the development of an ambitious professional project that's open to the world.
There is no traditional written entrance exam. However, there are different tests depending on your entry level:
- In 1ʳᵉ or 2ᵉ year: written test (QCM general culture and English) + individual motivation interview.
- In 3ᵉ year: only the interview is required after analysis of your file.
This process enables us to assess your motivation, your project and your ability to invest in an internationally-oriented curriculum. At INSEEC, what counts is not a perfect course, but your desire to progress, your curiosity and your personal commitment.
It is indeed possible to follow INSEEC's Bachelor International program on a sandwich course. This option is only available to 3rd year students, and enables them to:
- apply their theoretical knowledge in a professional context;
- build up a concrete and valuable experience on the job market.
INSEEC actively assists you in your search for a work-study program, thanks to its network of partner companies in Lyon and abroad. Workshops will help you structure your application, prepare for interviews and adopt the right professional posture.
The program takes place on the INSEEC campus in Lyon, in the former Citroën building, a stone's throw from the banks of the Rhône. This emblematic site has been refurbished to offer modern spaces: connected rooms, coworking facilities, creative studios and exchange areas.
You'll find yourself in a stimulating, open and connected environment, with a direct link to the realities of the professional world. It's the ideal setting for learning to collaborate, innovate and project yourself internationally.
At the end of your International Bachelor's degree, you can aim for positions such as :
- business developer or international development manager ;
- export or key account sales assistant
- logistics or international marketing coordinator.
You can also continue your studies at INSEEC by enrolling in an MSc International Business, an MSc International Marketing or an MSc Supply Chain Management. You'll broaden your skills, deepen your expertise and prepare for positions of responsibility in a multicultural environment. This Bachelor's degree is a gateway to a rich, mobile and open professional future.
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